Healthy Data Tracking 

Websites save user data to better personalize and improve the customer experiences with first party cookies. These are small data files placed in web browsers to remember your language, layout preferences, or the contents of a shopping cart. This helps maintain a positive user experience by keeping important and relevant elements intact. There are also third parties that work with websites to insert additional tracking methods like their own cookies and web beacons such as analytics and page tagging. 

Companies use third parties to record what users read, click, and visit online. This method of collecting data is ethical if it involves giving users the ability and opportunity to opt out your company tracking using third party cookies, usually in the form of a pop-up box that contains settings and data preferences. Remember you want to have the user to have the power to control their info. If they feel you are abusing their private info it can hurt your company’s reputation and at worst get you into legal trouble. You want to give users the choice of giving you information freely. You can use subscription or contact forms, quizzes, and surveys for your company website or email marketing. Make it easy to unsubscribe from your email list if you use email mail marketing. The data you gather from these methods, should assist in your marketing and advertising plans. You don’t have to have all these methods going at once. Apply data collection methods based on your business goals.     

Unhealthy Data Tracking 

While data collection isn’t inherently bad, what you do with the data you collect is important. Sometimes data collection for advertising can veer away from its true purpose. Using ads through Google Ads and on social media platforms should have the goal of showing user the most relevant and useful ad. Track only what is relevant to help you sell your product or service. Never sell the data you collect to data brokers. Data brokers are companies that can merge anonymized online data (like from a public record) with personally identifiable information to build a detailed profile of you and sell it to other companies that don’t have your information. Avoid purchasing from brokers as well. Pause and think about how you feel when you get an email or ad from a company you never were in contact with. This can demolish any organic relationship building with potential customers. 

Researchers at the University of Washington have shown that mobile ad networks tracking capabilities could be manipulated for highly targeted surveillance. Some banks can also use data collection to determine your creditworthiness. Insurers can use data to assess your premiums. These ways of using data collection, are examples of controversial and potentially damaging ways to use data. This is causing many users to turn to private browsing and ad blocking software causing a loss of revenue of content creators. As a business make sure when you collect your data keep it safe and come up with an ad strategy that is ethical and brings value to your customer. 

We can help with healthy data collection for your website and ads. Call 248.528.3600 or visit our Google Analytics page for more info. 

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How do I create a Google Business Profile? 

You can create your profile through Google Search and Maps. First, sign into your business’s Google Account. Then go to “create a profile”. Next up, you enter the name of your business or select your business from the list of suggested businesses as you type. After that search for your business category. Once that is done, click “Next” and enter whether you have a location customers can visit. Follow that task up with entering the service area of your business, phone number, and website URL. After that you should be finished and all that is left is to choose a verification option. For more details visit Google’s Support Page or contact us, we’d be happy to help in addition to any Google related services. 

Bonuses to Have that Help Your Business  

Google Business Profile lets you select various attributes to let customers know special details about your business. These attributes also appear on your products in the Shopping tab when you add then to your Merchant Center account. Examples of attributes are women led business, black-owned business, LGBTQ+ friendly, etc. 

Performance Max campaigns help bring buyers to your stores by promoting your locations to shoppers when they are browsing on Google Maps, Search, YouTube, and the Google Display Network. This advertising strategy formally known as local campaign can help drive foot traffic by sharing store openings, special in-store promotions, updated business hours, and specific products that are available in nearby stores. Pair this with local inventory ads. Local inventory ads let potential clients know whether the products they’re looking for are available before coming into stores. You can showcase products that are available in your nearby stores on Google Search and highlight your fulfillment options like curbside pickup, pickup today, and pickup later. 

Measuring the impact your online ads can be done with Google’s Smart Bidding. This part of measuring in-store visits is vital for meeting your business goals. Use “Smart Bidding for store visits” or “Smart Bidding for store sales” to maximize total sales. Bid the right amount to attract the right customers. It does not matter whether they end up purchasing online or in your store. This is an important tool for helping increase sales and ensure you continue to be a business. 

Need help with using Google Business Profile or Google Ads? Call 248.528.3600.

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41% of shoppers go to Google when discovering a new brand according to their survey across countries. As your company’s brand grows, it’s important to appear across places where potential customers may be browsing and to create real value that is meaningful and distinct through your content. Immersive and creative content in channels such as video, search, and feeds on Google can help build brand awareness. It will also help you differentiate your brand from your competition with shoppers who are in the market for products or services like yours.

Connect with Customers Through Video Marketing 

Over its lifetime YouTube has evolved from purely an entertainment platform to a place where viewers go to learn, stream, and get inspired by their next purchase. Google found that every day people watch over a billion hours of video and generate billion of views on YouTube. That is a huge amount of people and opportunity to create potential new customers. Video reach campaigns can help spread your brand’s message, product advertisement, or service demonstration reach as many people as possible in your target audience demographic at a reasonable cost. This is perfect if you are small business or if you marketing budget is tight. 

Let Your Business be the Answer When Users Search and Browse 

According to the guide, 61% of consumers in surveyed countries around the world say they visit multiple websites before settling on what to buy and who to buy it from. This means shoppers do not always have a specific company in mind when they search the category they are interested in. They usually search for reviews or articles first to help inform their decision. There are many ways to highlight your good reviews or demonstrate trustworthiness. Here are some important items in include in your digital marketing strategy to achieve this:  

• Broad match keywords & Smart Bidding

 Broad match can save time, simplify your Google account, and increase website traffic by finding all relevant searches that are expected to perform. Combine with Smart Bidding to set the right bid for each search within your performance goals.

• Responsive search ads

Responsive search ads combine creativity with machine learning to help show relevant ads to users. If a customer is searching Google without a specific brand or product in mind, you can put your products in the spotlight by appearing in these searches.

• Image extensions 

Compelling visuals can help you differentiate your brand from companies that sell something similar with shoppers across Google. To optimize your ads’ performance, use image extensions to complement your existing text ads with relevant visuals that engage your audience and drive a call-to-action.

• Discovery campaigns 

Discovery campaigns can help you deliver highly visual and inspiring personalized ad experiences to your target audience who are ready to discover and engage with your brand. With this solution, you can reach up to 3 billion users on feeds across Google and YouTube with a single campaign.

• Audience solutions 

To build consideration among users who are actively looking to make a purchase, use in-market audience targeting. This drives action from new customers who share similar characteristics with existing customers, use similar audiences. To reengage existing customers across the web, use Customer Match. Telia Norge increased their revenue by 15% and conversion rate by 22% among existing customers using this service. 

Ready to optimize your marketing plan with these Google tips? Call 248.528.360

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What Affects Click-Through Rate?

• Relevancy 

Your content should be relevant to the channel and landing page. Any ad, email, or campaign should contain the same message as its landing page to avoid confusion for the user. This is important for CRTs, bounce rate, and conversion. 

• Ad Rank 

PPC click-through rate will be affected by where your ad will show on a results page. This can be at the top on mobile or desktop or the right column on desktop. Ad rank depends on your quality score, relevance, and the amount you’re willing to bid (CPC budget). 

• Device

According to Web Marketing Pros, mobile CTRs are higher than on desktop. Filter your target audience by device, especially if your budget is limited. If you are not limited by budget, create content that works for both devices and monitor the CTRs for both. The more clicks you have the higher chance that user becomes a customer. 

What is Good CTR? How Do You Improve It?

While there is no set number that indicates a good CTR, organic click-through rate in position 1 averages are typically around 30%. According to Wordstream, a good PPC search ad hovers around 1.91% and for display 0.35%. Average email click-through rate stops around 2.5%. There are many factors that can influence the CTR of each marketing channel. Focus on using your click-through rate to determine which content your users consider relevant and important.

If your rates are not where they need to be, here are several ways you can improve your CTRs: 

1. Use Ad Extensions 

For PPC campaigns, Google has announced using ad extensions can lead to an increase in your CTR. Ad extensions can include reviews, locations, sitelinks, and call buttons. Ad extensions cover more space on the SERP, so you will increase the chance to catch more views.

2. Use Symbols 

Symbols or emojis in an ad title or email subject line can bring attention to your campaign. Special characters in your content make copy easier to read and breakdown. A word for caution, make sure you apply strategically and do not go overboard, otherwise your ad may be view as spam or a scam.  

3. Use CTAs

CTA, or call-to-action, tells users what steps they need to take next. Add a verb and a sense of urgency to these actions, then link the CTA to the matching landing page. For example, you want the user to learn more about your services. A CTA you might use is “Learn More Now” and link it you your company’s services page on its website. 

4. Understand Your Audience 

You may think you now you user, but maybe you are missing some key info. To help with ad targeting, do as much research as possible. What platform has the most engagement and what style draws in more views. Use the Organic Traffic Insights tool to view your most important data from your Google Analytics & Google Search Console data to help you as well. organic traffic can tell you about how your current audience finds and interacts with your website, which you can use to develop better ads similar to the appeal of your website. 

5. A/B Test

Test every step of the user journey, including the copy and landing pages you use.

To make A/B testing easier, try an A/B testing tool. Look for one designed specifically for SEO professionals or hire an agency that provides these services. This will help you quickly determine which optimizations increase organic growth. 

6. Do Keyword Research

Do keyword research before you create a PPC or paid social ad. The correct keywords to target can save time and money. For PPC campaigns, use a PPC Keyword Tool to organize your target keywords for Google Ads. Plan out ad groups and automatically generate cross-group negative keywords for your campaigns. Then export the plan to a file for future integration with Google Ads. Keyword CPC and search volume on a local level for a specific city or region can also help businesses who have a certain audience in a town they want to target.  

Need help with your click-through rates? Call 248.528.360 

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1. Total Clicks.
2. Total Impressions.
3. Average CTR (click-through rate).
4. Average position.

Impressions

Impressions are the number of times a website appeared in the search results. If a user doesn’t have to click a link to see the URL, it counts as an impression. In addition, if a URL is ranked at the bottom of the page and the user doesn’t scroll to that section of the search results, it still counts as an impression. High impressions are great because it means that Google is showing the site in the search results. 

Clicks

The clicks metric shows how often users clicked from the search results to the website. A high number of clicks in addition to a high number of impressions is good. A low number of clicks and a high number of impressions is less good but not bad. It means that the site may need improvements to gain more traffic.

Average CTR

The average CTR is a percentage representing how often users clicked from the search results to the website. A low CTR means that something needs improvement to increase visits from the search results and a higher CTR means the site is performing well. 

Average Position

Average Position shows the average position in search results the website tends to appear in. An average in positions 1 to 10 is great. While an average position in the twenties (20 – 29) means that the site is appearing on page 2 or 3 of the search results. This isn’t too bad. It simply means that the site needs additional work to give it that extra boost into the top 10. Average positions lower than 30 could (in general) mean that the site may benefit from significant improvements. It could be that the site ranks for many keyword phrases that rank low and a few very good keywords that rank exceptionally high. It may be an indication of a content gap on the website, where the content that ranks for certain keywords isn’t strong enough and may need a dedicated page devoted to that keyword phrase to rank better.

Performance Report Dimensions

Scrolling down to the second part of the Performance page reveals several of what’s called Dimensions of a website’s performance data. There are 6 dimensions:

1. Queries

Shows the top search queries and the number of clicks and impressions associated with each keyword phrase.

2. Pages

Shows the top-performing web pages (plus clicks and impressions).

3. Countries

Top countries (plus clicks and impressions).

4. Devices

Shows the top devices, segmented into mobile, desktop, and tablet.

5. Search Appearance

This shows the different kinds of rich results that the site was displayed in. It also tells if Google displayed the site using Web Light results and video results, plus the associated clicks and impressions data. Web Light results are results that are optimized for very slow devices.

6. Dates

The dates tab organizes the clicks and impressions by date. The clicks and impressions can be sorted in descending or ascending order.

Keywords

The keywords are displayed in the Queries as one of the dimensions of the Performance Report. The queries report shows the top 1,000 search queries that resulted in traffic. Some of those queries display low quantities of traffic because they are rare, what is known as long-tail traffic. Others are search queries that result from webpages that could need improvement, perhaps it could need more internal links, or it could be a sign that the keyword phrase deserves its own webpage. It is always a good idea to review the low-performing keywords because some of them may be quick wins that, when the issue is addressed, can result in significantly increased traffic.

Links

Search Console offers a list of all links pointing to the website. However, it’s important to point out that the links report does not represent links that are helping the site rank. It simply reports all links pointing to the website. This means that the list includes links that are not helping the site rank. That explains why the report may show links that have a no follow link attribute on them. The Links report is accessible from the bottom of the left-hand menu. The Links report has two columns: External Links and Internal Links. External Links are the links from outside the website that points to the website and Internal Links are links that originate within the website and link to somewhere else within the website. The External links column has three reports:

1. Top linked pages.
2. Top linking sites.
3. Top linking text.

The Internal Links report lists the Top Linked Pages. Each report (top linked pages, top linking sites, etc.) has a link to more results that can be clicked to view and expand the report for each type. Clicking a URL will change the report to display all the external domains that link to that one page. The report shows the domain of the external site but not the exact page that links to the site.

Sitemaps

A sitemap is generally an XML file that is a list of URLs that helps search engines discover the webpages and other forms of content on a website. Sitemaps are especially helpful for large sites, sites that are difficult to crawl if the site has new content added on a frequent basis. Crawling and indexing are not guaranteed. Aspects like page quality, overall site quality, and links can have an impact on whether a site is crawled, and pages indexed. Sitemaps simply make it easy for search engines to discover those pages and that’s all. Creating a sitemap is easy because more are automatically generated by the CMS, plugins, or the website platform where the site is hosted. Some hosted website platforms generate a sitemap for every site hosted on its service and automatically update the sitemap when the website changes. Search Console offers a sitemap report and provides a way for publishers to upload a sitemap. To access this function, click on the link located on the left-side menu.

Search Console Page Experience Report

The page experience report offers data related to the user experience on the website relative to site speed. Search Console displays information on Core Web Vitals and Mobile Usability. This is a good starting place for getting an overall summary of site speed performance.

Rich Result Status Reports

Search Console offers feedback on rich results through the Performance Report. It’s one of the six dimensions listed below the graph that’s displayed at the top of the page, listed as Search Appearance. Selecting the Search Appearance tabs reveals clicks and impressions data for the different kinds of rich results shown in the search results. This report communicates how important rich results traffic is to the website and can help pinpoint the reason for specific website traffic trends. The Search Appearance report can help diagnose issues related to structured data. For example, a downturn in rich results traffic could be a signal that Google changed structured data requirements and that the structured data needs to be updated. It is a starting point for diagnosing a change in rich results traffic patterns.

We can help you use Google Search Console. Call 248.528.3600

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More important features included are:

• Monitor indexing & crawling
• Identify and fix errors
• Overview of search performance
• Request indexing of updated pages
• Review internal and external links

Get Started Now!

The first step to using Search Console is to verify site ownership. Google provides several different ways to accomplish site verification, depending on if you’re verifying a website, a domain, a Google site, or a Blogger-hosted site. Domains registered with Google domains are automatically verified by adding them to Search Console. Most users will verify their sites using one of four methods:

1. HTML file upload
2. Meta tag
3. Google Analytics tracking code
4. Google Tag Manager

Some site hosting platforms limit what can be uploaded and require a specific way to verify site owners, but that’s becoming less of an issue as many hosted site services have an easy-to-follow verification process. 

How To Verify Site Ownership

There are two standard ways to verify site ownership with a regular website, like a standard WordPress site: HTML file upload and Meta tag. When verifying a site using either of these two methods, you’ll be choosing the URL-prefix properties process. Go to the Search Console and open the Property Selector dropdown that’s visible in the top left-hand corner on any Search Console page. In the pop-up labeled “Select Property Type”, enter the URL of the site then click the “Continue” button. Select the HTML file upload method and download the HTML file. Then, upload the HTML file to the root of your website. Finish the verification process by clicking “Verify” back in the Search Console.

Troubleshooting

Ranking in search results depends on Google’s ability to crawl and index webpages. The Search Console URL Inspection Tool warns of any issues with crawling and indexing before it becomes a major problem and pages start dropping from the search results.

Each submitted URL a user can:

• Request indexing for a recently updated webpage.
• View how Google discovered the webpage (sitemaps and referring internal pages).
• View the last crawl date for a URL.
• Check if Google is using a declared canonical URL or is using another one.
• Check mobile usability status.
• Check enhancements like breadcrumbs.

Fixing 404 Errors

The coverage report can also alert you to 404 and 500 series error responses, as well as communicate that everything is functioning properly. A 404-server response is called an error only because the browser or crawler’s request for a webpage was made in error because the page does not exist. If a guest site (or an internal link) links to a page that doesn’t exist, the coverage report will show a 404 response. By clicking on one of the affected URLs and selecting the Inspect URL tool will reveal what pages (or sitemaps) are referring to the non-existent page.

Still having trouble using Google Search Console? We can help! Call 248.528.3600

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Where Do Google Autocomplete Keywords Come From?

Danny Sullivan, a public liaison for Google search, explains it in his blog post on Google Autocomplete:

“How do we determine these predictions? We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.”

Are The Predictions Different in Various Countries?

The country you are in also effects what predictions Google Autocomplete generates. For example, you travel to Michigan, USA for a business conference and need a hotel. The top 3 perditions Google Autocomplete suggests are “hotels in Detroit”, “hotels in Traverse City”, and “hotels in Ann Arbor”. If you change locations, Google will “follow” you, and your Autocomplete options will adjust accordingly. 

Are Google Autocomplete Predictions Different for Various Languages?

Predictions differ based on the language(s) you are using to enter queries into Google. If you set your default language to English, you will be shown English predictions. If you decide to add other languages that you understand, say, Spanish and Arabic, you’ll also be shown predictions in those languages.

Does Your Search History Affect Google Autocomplete Predictions?

Google considers your search history when showing predictions when you are logged into your Google account. When you see a prediction that has a “Remove” option next to it, know that this is a prediction based on your search history. If it is removable it shows up as an “X” on the far right. Google remembers that you searched for whatever query but recognizes it may have been a one-time search.

What is the Google Autocomplete Guidelines?

Not all search queries are appropriate to display as predictions. Here are the types of predictions go against Google Autocomplete policy:

• Violence and gore
• Sexually explicit, vulgar, or profane language, though medical and scientific terms are allowed
• Anything related to hate speech or approval of hateful acts
• Sensitive information or terms about named individuals
• Dangerous predictions, meaning searches for things that could allow serious harm to people or animals to happen

Google admits that while they do their best to remove inappropriate predictions. They don’t always get it right and provide a way to report a prediction.

Create a SEO marketing strategy with Google Autocomplete in mind. Call 248.528.3600

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Sitelinks:

Over 66% of SERPs in the U.S. are sitelinks. Sitelinks are links that will allow search users to find specific content beyond the homepage. Google displays a sitelink search box followed by four sitelinks to popular pages. 

People Also Ask:

This feature can appear anywhere on a SERP. It typically displays 5 of the top questions asked about a search query. When someone clicks on a question under the “People Also Ask” section, it will display the answer to the question, along with a link to the source for the answer. It will also automatically generate additional questions related to the one the user just clicked.

Reviews:

You see in the ratings in the local pack for local business reviews. The stars you see in shopping ads. Google may also display star ratings and review counts within organic search results.

Images:

When Google anticipates that a search query would best be answered visually, they use the images feature. This feature can appear anywhere throughout the SERP. When clicked upon, the link goes to Google image search results for the query with additional details about the image clicked.

Videos:

Like the image feature, the video feature of SERPs can appear anywhere throughout the page. Google displays a section of videos from YouTube after four ads, a featured snippet, People Also Ask, and five organic search results.

Knowledge Panels:

Knowledge panels are automatically generated boxes of useful information, compiled from various sources around the internet by the Knowledge Graph. They generally appear on the right side of search results.

Local Packs:

When there are local results that match your search query, you may see them appear in a local pack. Listings in a local pack typically appear with reviews, an address, and hours of operation. According to the Local Pack-O-Meter, 35.7% of approximately 60 million search queries in the U.S. contained a local pack in March of 2022. Over the past year, it has fluctuated from 33% to 33.9%. If you have a local business this feature is extremely important to you. 

Featured Snippets:

Featured snippets generally appear at the top of SERPs, offering a portion of content from one of the top organic search results for a particular query. For example, a search for [how to update my WordPress website] may generate a featured snippet with a video from YouTube that answers the query. Other formats of featured snippets include numbered or bulleted lists. Featured snippets sometimes fall below Google Ads for certain search queries and can also come in table format. 

Google Ads: 

Sponsored results from advertisers using Google Ads may appear at the top and bottom of SERPs. After organic listings, a People Also Ask section, and top stories, Google displays an additional three ads, followed by related searches.

Shopping Ads:

In addition to standard text ads, Google also offers retailers the ability to create shopping ads for their products. Shopping ads often display the name of the product, price, retailer, and product rating.

Carousels: 

Carousels generally appear at the top of SERPs, offering fast answers to the search query.

For example, a search for [computers] results in a carousel of images with the most popular computer brands that other Google users search for.

Instant Answers: 

Instant Answers is a search feature Google uses to display answers to a search user’s query at the top of the SERP. Google may also provide instant answers at the top of SERPs for the following types of queries:

• Weather.
• Movie locations.
• Calculator.
• Translating a word or phrase.
• Calculating the number of days until a specific date or upcoming holiday.
• Finding out the score of a recent sports game.
• Determining the age of someone based on their birthdate.
• Getting the dates to popular events, like conventions and festivals.
• Seeing the current share price and market summary for popular stocks.

Top Stories:

If a search query has related news stories, Google may display a section of top stories from media outlets. In this SERP for MacBook, Google displays the top stories after shopping ads, organic results, People Also Ask, and more shopping results.

Tweets:

A small percentage of SERPs will feature tweets relevant to the search query. After the first organic search result and a people also ask section, the latest tweets from your official Twitter account appear.

Apps;

Google search users on mobile devices may see features that are only available on mobile. Google displays apps from the Apple store after three ads and a list of apps from sources across the web.

Product Comparisons: 

Google can take product information and display it in search results for users looking to compare products. You can see a side-by-side list of the product images, reviews, price, and additional details. When search users click on the detailed comparison link, Google displays additional details about the products compared, along with the option to add additional products for comparison when relevant.

Top Products:

Unlike shopping ads, the top products feature showcases unadvertised products related to a search query. When you click on a product, additional details about the product appear. Google displays reviews from third-party sites, prices from multiple retailers, top insights from media outlets, and reviews from multiple retailers.

Jobs: 

Google helps job seekers by aggregating jobs from various sources across the web and displaying them within SERPs for queries like [jobs near me].

Wondering how these features can help your business? Call 248.528.360.

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1. Site Traffic

Look at Users or Sessions to help you measure site traffic. Users represent an individual who visited your website and Sessions represent “visits” or the different times a user visited your site. To view site traffic metrics, open the Life cycle > Acquisition > Traffic acquisition report. The report should automatically report using default channel grouping. If user counts don’t match, it is because Google Analytics 4 shows “active users,” whereas Universal Analytics focuses on total users, and the default channel groupings are defined differently.

2. User Engagement 

View user engagement metrics for article pages so you can learn what types of content to produce more of and which topics require further analysis. Google Analytics’ engaged sessions provide more context to understanding users’ behavior on-site by including any user that has spent at least ten seconds on a page. You can adjust this length of time from the default 10 seconds up to 60 seconds within Data Stream > More Tagging settings. Engaged sessions are great for blogs and publishers or news websites because it accounts for when a user may have had a positive experience reading or watching a video without triggering a secondary hit. 

3. Events 

An event measures a user’s interaction with your website. Enable enhanced events by clicking he gear icon in the bottom left of your screen and select Data Streams located under the Property column. Then, select your data stream and click the gear icon under Enhanced measurement. Toggle all current and future relevant events for your site. To view user event metrics, open Life cycle > Engagement > Events report. The events report shows all automatically collected events and any enhanced measurement events you’ve added.

4. Conversions 

Use conversions (in UA this was named goals) to measure user activities that contribute to the success of your business. Examples of this would be if a user completes a form, interacts with a chatbot, or downloads a file. To mark an event as a conversion, click Configure > Events. Locate the desired conversion in the existing events table and click the toggle on the far right to mark the event as a conversion. Gray means the user interaction will record as a regular event and blue means that the event will also display as a conversion. Then, open the Life cycle > Engagement > Conversions report. You will see automatically collected events and any event that you manually marked as a conversion. Analyze conversion events in-depth, afterwards, click on the blue event name to view conversions by marketing channel or page. It shows which pages had the most conversions and which marketing channel the user came from.

Still struggling to understand Google Analytics? Call 248.528.3600 to consult an expert. 

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• Visibility within the general space of keyword set
• Changes in visibility to your website
• Changes in visibility to Google

A helpful tool is to use Search Analytics for Sheets, which is a Google Sheets add-on that allows you to request and backup data from Webmaster Tools. This acts as an enhanced Google Search Console. Segment multiple data points (date, query, page, etc.) to get a much higher level of granularity than can be achieved on Search Console’s standard web frontend. With this tool you can discover if:

• Have you been positively or negatively impacted by the core update?
• Average daily clicks appear to be at a higher or lower level
• Average daily impressions appear to be at a higher or lower level
• Average ranking positions appear to have improved or not 

While there are other factors such as other Google updates, day of the week, website migrations, technical website changes, etc., the above will be is a great place to start for website owners to discover if their website affected. 

Still have trouble analyzing the data? We can help you by consultation and help you determine the next steps to take. Call 248.528.3600. 

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