Google Certified Partner Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/tag/google-certified-partner/ Mon, 13 Mar 2023 05:03:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.millermediainc.com/wp-content/uploads/2023/03/favicon.png Google Certified Partner Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/tag/google-certified-partner/ 32 32 Healthy Data Tracking vs Unhealthy Data Tracking https://www.millermediainc.com/healthy-data-tracking-vs-unhealthy-data-tracking/ https://www.millermediainc.com/healthy-data-tracking-vs-unhealthy-data-tracking/#respond Fri, 03 Feb 2023 15:25:22 +0000 https://www.millermediainc.com/miller-blog/?p=3120 Data is very important for businesses of all sizes, but how do you know which data is truly helpful in understanding your customer? How do you collect this important data without crossing any lines or being too intrusive? First, start off with the goal of your product or service. Next, create a user persona to …

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Data is very important for businesses of all sizes, but how do you know which data is truly helpful in understanding your customer? How do you collect this important data without crossing any lines or being too intrusive? First, start off with the goal of your product or service. Next, create a user persona to represent your target market. Then think about their day-to-day activities and compare it to your goal. After this, research ways to collect data to further learn about them. If you are overwhelmed by the data tracking options, here is how to distinguish healthy data tracking that is helpful for your company versus data tracking that could hurt your potential customers and your business:

Healthy Data Tracking 

Websites save user data to better personalize and improve the customer experiences with first party cookies. These are small data files placed in web browsers to remember your language, layout preferences, or the contents of a shopping cart. This helps maintain a positive user experience by keeping important and relevant elements intact. There are also third parties that work with websites to insert additional tracking methods like their own cookies and web beacons such as analytics and page tagging. 

Companies use third parties to record what users read, click, and visit online. This method of collecting data is ethical if it involves giving users the ability and opportunity to opt out your company tracking using third party cookies, usually in the form of a pop-up box that contains settings and data preferences. Remember you want to have the user to have the power to control their info. If they feel you are abusing their private info it can hurt your company’s reputation and at worst get you into legal trouble. You want to give users the choice of giving you information freely. You can use subscription or contact forms, quizzes, and surveys for your company website or email marketing. Make it easy to unsubscribe from your email list if you use email mail marketing. The data you gather from these methods, should assist in your marketing and advertising plans. You don’t have to have all these methods going at once. Apply data collection methods based on your business goals.     

Unhealthy Data Tracking 

While data collection isn’t inherently bad, what you do with the data you collect is important. Sometimes data collection for advertising can veer away from its true purpose. Using ads through Google Ads and on social media platforms should have the goal of showing user the most relevant and useful ad. Track only what is relevant to help you sell your product or service. Never sell the data you collect to data brokers. Data brokers are companies that can merge anonymized online data (like from a public record) with personally identifiable information to build a detailed profile of you and sell it to other companies that don’t have your information. Avoid purchasing from brokers as well. Pause and think about how you feel when you get an email or ad from a company you never were in contact with. This can demolish any organic relationship building with potential customers. 

Researchers at the University of Washington have shown that mobile ad networks tracking capabilities could be manipulated for highly targeted surveillance. Some banks can also use data collection to determine your creditworthiness. Insurers can use data to assess your premiums. These ways of using data collection, are examples of controversial and potentially damaging ways to use data. This is causing many users to turn to private browsing and ad blocking software causing a loss of revenue of content creators. As a business make sure when you collect your data keep it safe and come up with an ad strategy that is ethical and brings value to your customer. 

We can help with healthy data collection for your website and ads. Call 248.528.3600 or visit our Google Analytics page for more info. 

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Google Seasonal Shopping Insights From this Year to Help Prep for Next Year https://www.millermediainc.com/google-seasonal-shopping-insights-from-this-year-to-help-prep-for-next-year/ https://www.millermediainc.com/google-seasonal-shopping-insights-from-this-year-to-help-prep-for-next-year/#respond Fri, 16 Dec 2022 10:26:17 +0000 https://www.millermediainc.com/miller-blog/?p=3082 Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future: According to Google’s marketing …

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Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future:

According to Google’s marketing retail guide, 40% of U.S. holiday shoppers say their holiday shopping experience has made them consider shopping much earlier for other milestones this year. This means your holiday gifts offers, specials, and other deals should be ready a couple months in advance. With consumers combining online and in-store shopping, preparing an omnichannel holiday strategy early will be critical to reaching shoppers along their purchase journeys. Have both your supply chain and digital marketing plan ready before November. 

If fact, it might be best to have new strategy right after the current holiday ends. According to the guide, June 2021 reported 31% of U.S. shoppers had already started their holiday shopping and 37% of shoppers who shopped the previous holiday season wished they had started earlier. During COVID-19 and currently, a lot of business’s supply chains had stock issues, causing over 50% of U.S. shoppers surveyed to say that they would start holiday shopping earlier to avoid an item being out of stock. This is especially important if you are an ecommerce business or a product-based company. Several suggestions from Google to include in a marketing strategy are:

If you are struggling with any of these items Miller Media can help with Google Ads and provides Google Analytics Consulting to create a marketing strategy that is successful. 

Multichannel Shopping is the Main Way People Shop

Omnichannel or multichannel shopping has led to only 4% of U.S. holiday shoppers not using digital channels for their shopping according to the retail guide. This means have a digital presence is a requirement for your business. Have a website, create social media accounts, and GoogleMyBusiness Profile for your business. If you are missing one or more of these avenues and can’t manage them yourself a digital marketing agency can help you. Also, convenience is key for people around the holidays. Minimize stress for last-minute shoppers, who rely on local and nearby stores. In Google Maps, searches for “gift shops near me” have grown globally by over 60% year over year. Make sure your on-page and off-page SEO is effective, so new or returning customers will see you first on Google’s results page. Other ways Google suggests helping shoppers see your business is with: 

People Use Google for Holiday Inspiration

Google states that 43% of U.S. holiday shoppers that used Google said they did so to get gift ideas, and 64% said they did so for discovery and inspiration. This is very important for retailers. Search visibility is critical to capturing these shoppers. Include gift guides in your company’s blog. In addition, promote your products to your target audience at the right time across Google surfaces, like Search, YouTube, Gmail, and the Shopping tab. This takes SEO, website optimization, PPC, Google Ad creation, social media marketing, and other digital marketing services. All this can be overwhelming to maintain. If you are struggling to market your business while trying to run it, let the team here at Miller Media do it for you. 

Need help preparing for future holiday marketing strategies? Call 248.528.3600.

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4 PPC Ad Extensions for Maximum Impact  https://www.millermediainc.com/4-ppc-ad-extensions-for-maximum-impact/ https://www.millermediainc.com/4-ppc-ad-extensions-for-maximum-impact/#respond Mon, 12 Dec 2022 14:05:08 +0000 https://www.millermediainc.com/miller-blog/?p=3076 Ad extensions will maximize your visibility in SERPs and improve the performances of your Google Ads. They allow for additional detailed messaging that does not fit into regular ad copy. This is important for clarity when marketing your product or service. So, without further ado, here is 4 PPC ad extensions you should consider using:  …

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Ad extensions will maximize your visibility in SERPs and improve the performances of your Google Ads. They allow for additional detailed messaging that does not fit into regular ad copy. This is important for clarity when marketing your product or service. So, without further ado, here is 4 PPC ad extensions you should consider using: 

1. Image Extensions 

The consumer visual experience when browsing products and services online has become more critical as time passes. Image extensions help create a more visually appealing search ad that will draw in your target market. Image extensions appear on both desktop and mobile devices while enhancing the relevance of your search ad by including images of your business’s products or services in the ad. Image assets for these extensions perform best when they are closely relevant to queries within the ad group or campaign. They should convey useful information to your potential client and match the experience they will find on your landing page. Google has other requirements in terms of content and quality that need to be followed to make sure you campaign is successful. If you are struggling with extension or ad creation search for a digital marketing agency that can help you with google ads

2. Structured Snippets

Structured snippets extensions list specific aspects of your product or service. This extension has a predefined “header” for values. You do not need landing pages for each product or service because they do not link to your website. This good for businesses that do not have a complete website yet, but still want to get the word out about their product or service. Each snippets extension has a “heading” such as:

  • Amenities
  • Brands
  • Destinations
  • Degree programs
  • Courses
  • Featured hotels
  • Insurance coverage
  • Neighborhoods
  • Service catalogs
  • Models
  • Show
  • Styles
  • Types

After selecting the header, enter the values such as “free Shipping” for amenities or any unique features your product or service has that your competition may not. This ad extension can add value by giving your potential client more information and differentiating your ad from competitors who are not using this extension.

3. Price Extensions 

Price extensions are a great alternative for businesses that do not have product feeds or is a service-based company. They can instead showcase products and services with price points. This extension presents themselves in search results below the main ad text which can lead to attracting greater attention to the ad as well as a curiosity to dive deeper into the content of your business’s website. You have a minimum of three and up to eight items, or cards, that can be added per price extension. A potential client can then scroll through and click on items individually to view. Like the structured snippets, Google has predefined types of price extensions:

  • Brands
  • Events
  • Locations
  • Neighborhoods
  • Product categories
  • Product tiers
  • Service categories
  • Service tiers
  • Services

Each card has a header and description of 25 characters each, appearing above and below the price. This is important for business that do not have one set price point. A price qualifier can be added such as “from”, “up to”, and “average.” Price extensions can be added to the account, campaign, or ad group level. Note that adding to the ad group level is a great place for more detailed items to be tailored to a subgroup for example: “European cars” vs. “German cars.” These ad extensions can also be scheduled for a start and end date, along with custom hourly scheduling. This is ideal for seasonal or holiday promotions. 

4. Call Extensions 

Call extensions serve a phone number with your ads that is redirected to your official phone number. Since mobile is the primary device for search, you want to connect potential clients directly with your sales or customer service team by phone call. Use the PPC platform forwarding numbers. They will show your call information, call conversions, and valuable search data on how people are finding your business’s phone number. Note that a phone call can be counted as a conversion, defined by the number of seconds a caller is on the phone call. Also, the number of seconds should be defined based on each business’s unique phone behavior for closing callers. If phone call lengths are below this threshold too frequently, or many calls are missed, it’s a good time to review optimization ideas:

  • Are too many “wrong” numbers coming through? 

This could be due to the ad being triggered by different business names or competitors based on keywords. Check search queries and ask phone repetitives what they have been hearing from callers. These keywords can be used as negative keywords.

  • Too many missed calls? 

Ensure the ad is scheduled during business hours only when someone is available to answer that call. That could mean not running ads during the holiday shutdowns, for example.

  • Calls from physical locations not serviced by your business. 

Adjust geotargeting to be more accurate. Also use this instant as an opportunity to learn more about these callers and the current market demand around your product, service, or industry. 

Let us help you with your Google Ads.  Call 248.528.3600.

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Use Google to Drive In-Store Sales https://www.millermediainc.com/use-google-to-drive-in-store-sales/ https://www.millermediainc.com/use-google-to-drive-in-store-sales/#respond Wed, 16 Nov 2022 09:22:59 +0000 https://www.millermediainc.com/miller-blog/?p=3049 According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business …

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According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business information online before going into the store. It is free to set up your business profile, so you don’t need a huge marketing budget to get your name on the map. Provide important information to your new and returning customers by adding information like your address, pickup and delivery options, and store hours. 

How do I create a Google Business Profile? 

You can create your profile through Google Search and Maps. First, sign into your business’s Google Account. Then go to “create a profile”. Next up, you enter the name of your business or select your business from the list of suggested businesses as you type. After that search for your business category. Once that is done, click “Next” and enter whether you have a location customers can visit. Follow that task up with entering the service area of your business, phone number, and website URL. After that you should be finished and all that is left is to choose a verification option. For more details visit Google’s Support Page or contact us, we’d be happy to help in addition to any Google related services

Bonuses to Have that Help Your Business  

Google Business Profile lets you select various attributes to let customers know special details about your business. These attributes also appear on your products in the Shopping tab when you add then to your Merchant Center account. Examples of attributes are women led business, black-owned business, LGBTQ+ friendly, etc. 

Performance Max campaigns help bring buyers to your stores by promoting your locations to shoppers when they are browsing on Google Maps, Search, YouTube, and the Google Display Network. This advertising strategy formally known as local campaign can help drive foot traffic by sharing store openings, special in-store promotions, updated business hours, and specific products that are available in nearby stores. Pair this with local inventory ads. Local inventory ads let potential clients know whether the products they’re looking for are available before coming into stores. You can showcase products that are available in your nearby stores on Google Search and highlight your fulfillment options like curbside pickup, pickup today, and pickup later. 

Measuring the impact your online ads can be done with Google’s Smart Bidding. This part of measuring in-store visits is vital for meeting your business goals. Use “Smart Bidding for store visits” or “Smart Bidding for store sales” to maximize total sales. Bid the right amount to attract the right customers. It does not matter whether they end up purchasing online or in your store. This is an important tool for helping increase sales and ensure you continue to be a business. 

Need help with using Google Business Profile or Google Ads? Call 248.528.3600.

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Get Rich Snippets for Rich Results  https://www.millermediainc.com/get-rich-snippets-for-rich-results/ https://www.millermediainc.com/get-rich-snippets-for-rich-results/#respond Mon, 24 Oct 2022 13:06:26 +0000 https://www.millermediainc.com/miller-blog/?p=3021 Rich snippets are Google search results that show extra data like ratings or reviews. While it isn’t a ranking factor it can still help with the SEO of your website. Studies by the Search Engine Journal show that users are more likely to click on rich results vs non-rich results. Rich snippets allow for more …

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Rich snippets are Google search results that show extra data like ratings or reviews. While it isn’t a ranking factor it can still help with the SEO of your website. Studies by the Search Engine Journal show that users are more likely to click on rich results vs non-rich results. Rich snippets allow for more of your webpage’s content to be viewed. This helps users determine if your web page is relevant to their search. It also increases organic click-through rates, which means people are stay longer on your website and less time bouncing out. Here are several types of the most common snippets to be aware of:

⭐Review Snippet 

🍳Recipe Snippet

🎵Music Snippet 

⌚Product Markup Snippet 

🎥Movie Snippet

🎟Events Snippet 

 

Use Structured Data to Get Rich Snippets

Structured data is a type of standardized code format that communicates information about your business’s web page content to search engines. It must contain two important factors to be successful: Schema and the format. Schema is the vocabulary that tells the search engine about the entity elements on your page and the format is the type of markup code that communicates schema to the search engine. These formats are JSON-LD, microdata, and RDFa with JSON-LD favored by Google. An example of creating structured data for a Rich Snippet would be:

Say you have a recipe for chocolate chip cookies on your bakery’s website. You could add structured data for the recipe:

  • Cooking duration
  • Nutritional information
  • Ingredients
  • Instructions, etc. 

Schema.org is a site dedicated to the universal vocabulary for structured data. You can use the website to help you write and test your structured data snippets, regardless of format. Additional tools like Google’s Structured Data Markup Helper can generate the markup code instead of writing it from scratch and Google’s Rich Results Test tool to see which rich results Google generates from your markup code.

Need help adding Rich Snippets to your website’s code? Call 248.528.3600.

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Customers Use Google to Browse, Research, and Buy https://www.millermediainc.com/customers-use-google-to-browse-research-and-buy/ https://www.millermediainc.com/customers-use-google-to-browse-research-and-buy/#respond Thu, 08 Sep 2022 12:49:42 +0000 https://www.millermediainc.com/miller-blog/?p=2928 The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …

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The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start with some insights Google has provided to help us come up with a client-centric plan. 

According to Google’s Retail Marketing Guide 48% of consumers in surveyed countries around the world say they get inspiration for purchases when they are online. Shoppers browse across Google and YouTube to discover new brands and products that are relevant to them. Their methods go as follows:

  • Inspiration forms when watching YouTube Videos. 
    • 78% of people surveyed in the U.S. say they feel they get the highest-quality info about products when shopping or browsing on YouTube
  • Browse Google Images
  • Scroll through Google Discover to catch up on interesting topics

 

Engage Customers as They Research 

Before making a purchase, customers seek information from trusted sources to compare products and narrow down their options. Best in category, prices, and the latest reviews are important factors customers look for. 89% agree that YouTube creators give the best information about products and brands. YouTube reviewers hit all the important factors and more trusted due to the fact the person is visible vs a star review that is faceless and could be interpreted as a bot. Consider YouTube reviewers when coming up with a social media marketing plan. 

Consumers also look up information and articles on Google Search. 40% of shoppers go to Google when researching a purchase they plan to make in-store or online. It is important that your SEO strategy is up to date. Check your website’s ranking on Google SERPs. If it not where you want it to be you may need to work with a digital marketing agency on your on-page and off-page SEO techniques. And if your budget allows, invest in Google Ads. 

 

Convert Customers Looking to Purchase

Convincing potential clients is key. Shoppers buy from brands that can provide a seamless experience. 31% of consumers in surveyed countries say they are researching online more before purchasing to avoid out-of-stock situations, inventory blockage, and shipping challenges or delays. They want to be able to buy a product online as soon as they find it or see what a local store has in stock. 

Utilize Google Maps, especially for local business traffic. Google Maps searches for “shopping near me” have grown globally by over 100% year over year. Maps also use to be GoogleMyBusiness app. Currently you can set a profile using Maps. Create and maintain your profile so you can be found easily. 

The Shopping tab is an underrated tool business often forget about. Almost half (49%) of consumers in surveyed countries expect to be able to buy from any store online. You want your online store to show up in the Shopping tab. Make sure in your website’s CMS your product details like name, price, and description are accurate and visible. 

Update your marketing plan based on these tips today! Call 248.528.360 

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Click-Through Rate and How to Improve It https://www.millermediainc.com/click-through-rate-and-how-to-improve-it/ https://www.millermediainc.com/click-through-rate-and-how-to-improve-it/#respond Mon, 29 Aug 2022 12:54:12 +0000 https://www.millermediainc.com/miller-blog/?p=2911 A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the …

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A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the goal to direct potential clients to a specific webpage. CRT is most effective when measured along with conversion rate and bounce rate. 

What Affects Click-Through Rate?

  • Relevancy 

Your content should be relevant to the channel and landing page. Any ad, email, or campaign should contain the same message as its landing page to avoid confusion for the user. This is important for CRTs, bounce rate, and conversion. 

  • Ad Rank 

PPC click-through rate will be affected by where your ad will show on a results page. This can be at the top on mobile or desktop or the right column on desktop. Ad rank depends on your quality score, relevance, and the amount you’re willing to bid (CPC budget). 

  • Device

According to Web Marketing Pros, mobile CTRs are higher than on desktop. Filter your target audience by device, especially if your budget is limited. If you are not limited by budget, create content that works for both devices and monitor the CTRs for both. The more clicks you have the higher chance that user becomes a customer. 

 

What is Good CTR? How Do You Improve It?

While there is no set number that indicates a good CTR, organic click-through rate in position 1 averages are typically around 30%. According to Wordstream, a good PPC search ad hovers around 1.91% and for display 0.35%. Average email click-through rate stops around 2.5%. There are many factors that can influence the CTR of each marketing channel. Focus on using your click-through rate to determine which content your users consider relevant and important.

If your rates are not where they need to be, here are several ways you can improve your CTRs: 

1. Use Ad Extensions 

For PPC campaigns, Google has announced using ad extensions can lead to an increase in your CTR. Ad extensions can include reviews, locations, sitelinks, and call buttons. Ad extensions cover more space on the SERP, so you will increase the chance to catch more views.

2. Use Symbols 

Symbols or emojis in an ad title or email subject line can bring attention to your campaign. Special characters in your content make copy easier to read and breakdown. A word for caution, make sure you apply strategically and do not go overboard, otherwise your ad may be view as spam or a scam.  

3. Use CTAs

CTA, or call-to-action, tells users what steps they need to take next. Add a verb and a sense of urgency to these actions, then link the CTA to the matching landing page. For example, you want the user to learn more about your services. A CTA you might use is “Learn More Now” and link it you your company’s services page on its website. 

4. Understand Your Audience 

You may think you now you user, but maybe you are missing some key info. To help with ad targeting, do as much research as possible. What platform has the most engagement and what style draws in more views. Use the Organic Traffic Insights tool to view your most important data from your Google Analytics & Google Search Console data to help you as well. organic traffic can tell you about how your current audience finds and interacts with your website, which you can use to develop better ads similar to the appeal of your website. 

5. A/B Test

Test every step of the user journey, including the copy and landing pages you use.

To make A/B testing easier, try an A/B testing tool. Look for one designed specifically for SEO professionals or hire an agency that provides these services. This will help you quickly determine which optimizations increase organic growth. 

6. Do Keyword Research

Do keyword research before you create a PPC or paid social ad. The correct keywords to target can save time and money. For PPC campaigns, use a PPC Keyword Tool to organize your target keywords for Google Ads. Plan out ad groups and automatically generate cross-group negative keywords for your campaigns. Then export the plan to a file for future integration with Google Ads. Keyword CPC and search volume on a local level for a specific city or region can also help businesses who have a certain audience in a town they want to target.  

Need help with your click-through rates? Call 248.528.360 

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How to Use Google Autocomplete for SEO https://www.millermediainc.com/how-to-use-google-autocomplete-for-seo/ https://www.millermediainc.com/how-to-use-google-autocomplete-for-seo/#respond Mon, 22 Aug 2022 13:18:46 +0000 https://www.millermediainc.com/miller-blog/?p=2896 Analyzing Google Autocomplete predictions for SEO can give your business a leg up from your competition. Start by logging out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Then, for businesses with a global market, use a VPN if you are based in a different location than …

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Analyzing Google Autocomplete predictions for SEO can give your business a leg up from your competition. Start by logging out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Then, for businesses with a global market, use a VPN if you are based in a different location than your target audience. For example, if you’re currently in Europe, but you are focusing on people in the United States, use a VPN to make it seem like you’re in the United States. You want to see predictions for the location where your target audience is. Don’t forget to adjust your language settings to the language settings the people in your target audience use. 

Keyword Research

Google Autocomplete can be a useful keyword research tool. Type in a keyword that is relevant to your niche or target market and look at the predictions. You will discover valuable long-tail keywords. Then, use an SEO tool like Ahrefs, or Moz Pro to analyze those keywords and identify ones that are worth going after. If you don’t like any of the predictions that you got, type in your keyword, then just go through every letter of the alphabet to see what predictions come up. If you are having a hard time using these SEO tools, hire an agency to assign you a consultant to help you understand your findings and obtain the correct keyword you need. 

Google Can Fill in the Blanks

Tom Dupuis from Online Media Masters suggests using the underscore character “_” in a phrase so that Google would complete it. “Instead of having Google complete only the last part, this can show you a better selection of keywords depending on what type of phrase it is,” explains Tom.

For example, type the keyword “web design _ agency” and these first 3 suggestions pop up: “website design agency near me”, “web design and marketing agency”, and “web design and digital marketing agency near me”. Experiment with the underscore’s position to see what new Google Autocomplete predictions show up. You could also try both the singular and plural forms of the same keyword to see if it leads to different Google Autocomplete predictions.

Online Reputation Management

A useful tool for researching results about your branded terms, such as company, executive, or product names. Google Autocomplete can present a serious threat to your public image of your company and brand if an unflattering search term appears in the predictions using your brand terms. You have several options to try to prevent this from happening:

  • Address the Problem

If the negative prediction refers to something true, fix the problem. Don’t try to hide mistakes, this can hurt trust amongst your customers. The resolution won’t make the autocomplete issue go away immediately, but if the problem is solved, people will eventually forget about it and stop searching for it, feeling that you handled the issue responsibly. As the volume for that search term goes down, it ultimately will drop off the prediction list.

  • Work on Your Brand Image

If the prediction is about an incident, you can help people forget whatever happened faster by giving them something positive to focus on. First, make sure to reassure existing loyal customers that this incident was a one-time thing, and you are working on preventative plans for the future. Then, you can feature these loyal customers on your website, do a giveaway, or organize an event as a “thank you” for sticking buy your company during tough times. Directly engaging with your customers on various social media platforms can go a long way towards creating a positive brand image as well. It reassures the public that you are not running away from your problem and are still willing to interact with them. 

Other Ways to Use Google Autocorrect Research:

  • Uncover Key Words for Local SEO
  • Create a User-Friendly E-commerce Website
    • Shows which categories are most popular
    • Uncover popular brands
    • Get ideas for your FAQ page
  • Content Inspiration:
    • Key term for who, what, where, how, why of your business
    • Use action verbs
    • “Key Term and…”

Use Google Autocomplete in your SEO marketing strategy today. Call 248.528.3600

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What is Google Autocomplete? https://www.millermediainc.com/what-is-google-autocomplete/ https://www.millermediainc.com/what-is-google-autocomplete/#respond Mon, 01 Aug 2022 13:00:36 +0000 https://www.millermediainc.com/miller-blog/?p=2853 Google Autocomplete can be viewed when you type in a keyword into the search box, and you receive a list of keyword prediction before you finish typing the rest of your thoughts. This Google search feature will adjust predictions until you find the term you want to use. The tool’s purpose is to help save …

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Google Autocomplete can be viewed when you type in a keyword into the search box, and you receive a list of keyword prediction before you finish typing the rest of your thoughts. This Google search feature will adjust predictions until you find the term you want to use. The tool’s purpose is to help save time by completing the search query that you had in mind, which is especially useful on mobile devices. 

Where Do Google Autocomplete Keywords Come From?

Danny Sullivan, a public liaison for Google search, explains it in his blog post on Google Autocomplete:

“How do we determine these predictions? We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.”

Are The Predictions Different in Various Countries?

The country you are in also effects what predictions Google Autocomplete generates. For example, you travel to Michigan, USA for a business conference and need a hotel. The top 3 perditions Google Autocomplete suggests are “hotels in Detroit”, “hotels in Traverse City”, and “hotels in Ann Arbor”. If you change locations, Google will “follow” you, and your Autocomplete options will adjust accordingly. 

Are Google Autocomplete Predictions Different for Various Languages?

Predictions differ based on the language(s) you are using to enter queries into Google. If you set your default language to English, you will be shown English predictions. If you decide to add other languages that you understand, say, Spanish and Arabic, you’ll also be shown predictions in those languages.

Does Your Search History Affect Google Autocomplete Predictions?

Google considers your search history when showing predictions when you are logged into your Google account. When you see a prediction that has a “Remove” option next to it, know that this is a prediction based on your search history. If it is removable it shows up as an “X” on the far right. Google remembers that you searched for whatever query but recognizes it may have been a one-time search.

What is the Google Autocomplete Guidelines?

Not all search queries are appropriate to display as predictions. Here are the types of predictions go against Google Autocomplete policy:

  • Violence and gore
  • Sexually explicit, vulgar, or profane language, though medical and scientific terms are allowed
  • Anything related to hate speech or approval of hateful acts
  • Sensitive information or terms about named individuals
  • Dangerous predictions, meaning searches for things that could allow serious harm to people or animals to happen

Google admits that while they do their best to remove inappropriate predictions. They don’t always get it right and provide a way to report a prediction.

Create a SEO marketing strategy with Google Autocomplete in mind. Call 248.528.3600

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Google Search Results & Features You Need to Know https://www.millermediainc.com/google-search-results-features-you-need-to-know/ https://www.millermediainc.com/google-search-results-features-you-need-to-know/#respond Tue, 12 Jul 2022 13:20:02 +0000 https://www.millermediainc.com/miller-blog/?p=2816 There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic …

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There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic search results on the page without ads, knowledge panels, local packs, etc. Here are the topmost looked at SERP feature seen on Google:

Sitelinks:

Over 66% of SERPs in the U.S. are sitelinks. Sitelinks are links that will allow search users to find specific content beyond the homepage. Google displays a sitelink search box followed by four sitelinks to popular pages. 

People Also Ask:

This feature can appear anywhere on a SERP. It typically displays 5 of the top questions asked about a search query. When someone clicks on a question under the “People Also Ask” section, it will display the answer to the question, along with a link to the source for the answer. It will also automatically generate additional questions related to the one the user just clicked.

Reviews:

You see in the ratings in the local pack for local business reviews. The stars you see in shopping ads. Google may also display star ratings and review counts within organic search results.

Images:

When Google anticipates that a search query would best be answered visually, they use the images feature. This feature can appear anywhere throughout the SERP. When clicked upon, the link goes to Google image search results for the query with additional details about the image clicked.

Videos:

Like the image feature, the video feature of SERPs can appear anywhere throughout the page. Google displays a section of videos from YouTube after four ads, a featured snippet, People Also Ask, and five organic search results.

Knowledge Panels:

Knowledge panels are automatically generated boxes of useful information, compiled from various sources around the internet by the Knowledge Graph. They generally appear on the right side of search results.

Local Packs:

When there are local results that match your search query, you may see them appear in a local pack. Listings in a local pack typically appear with reviews, an address, and hours of operation. According to the Local Pack-O-Meter, 35.7% of approximately 60 million search queries in the U.S. contained a local pack in March of 2022. Over the past year, it has fluctuated from 33% to 33.9%. If you have a local business this feature is extremely important to you. 

Featured Snippets:

Featured snippets generally appear at the top of SERPs, offering a portion of content from one of the top organic search results for a particular query. For example, a search for [how to update my WordPress website] may generate a featured snippet with a video from YouTube that answers the query. Other formats of featured snippets include numbered or bulleted lists. Featured snippets sometimes fall below Google Ads for certain search queries and can also come in table format. 

Google Ads: 

Sponsored results from advertisers using Google Ads may appear at the top and bottom of SERPs. After organic listings, a People Also Ask section, and top stories, Google displays an additional three ads, followed by related searches.

Shopping Ads:

In addition to standard text ads, Google also offers retailers the ability to create shopping ads for their products. Shopping ads often display the name of the product, price, retailer, and product rating.

Carousels: 

Carousels generally appear at the top of SERPs, offering fast answers to the search query.

For example, a search for [computers] results in a carousel of images with the most popular computer brands that other Google users search for.

Instant Answers: 

Instant Answers is a search feature Google uses to display answers to a search user’s query at the top of the SERP. Google may also provide instant answers at the top of SERPs for the following types of queries:

  • Weather.
  • Movie locations.
  • Calculator.
  • Translating a word or phrase.
  • Calculating the number of days until a specific date or upcoming holiday.
  • Finding out the score of a recent sports game.
  • Determining the age of someone based on their birthdate.
  • Getting the dates to popular events, like conventions and festivals.
  • Seeing the current share price and market summary for popular stocks.

Top Stories:

If a search query has related news stories, Google may display a section of top stories from media outlets. In this SERP for MacBook, Google displays the top stories after shopping ads, organic results, People Also Ask, and more shopping results.

Tweets:

A small percentage of SERPs will feature tweets relevant to the search query. After the first organic search result and a people also ask section, the latest tweets from your official Twitter account appear.

Apps;

Google search users on mobile devices may see features that are only available on mobile. Google displays apps from the Apple store after three ads and a list of apps from sources across the web.

Product Comparisons: 

Google can take product information and display it in search results for users looking to compare products. You can see a side-by-side list of the product images, reviews, price, and additional details. When search users click on the detailed comparison link, Google displays additional details about the products compared, along with the option to add additional products for comparison when relevant.

Top Products:

Unlike shopping ads, the top products feature showcases unadvertised products related to a search query. When you click on a product, additional details about the product appear. Google displays reviews from third-party sites, prices from multiple retailers, top insights from media outlets, and reviews from multiple retailers.

Jobs: 

Google helps job seekers by aggregating jobs from various sources across the web and displaying them within SERPs for queries like [jobs near me].

Wondering how these features can help your business? Call 248.528.360.

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