Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
25 Creative Video Marketing Ideas for Your Business Read More »
When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Google Tips to Help Build Your Brand & Acquire New Customers Read More »
Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …
SMART Marketing Goals that Won’t Make You Feel Dumb Read More »
The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you organize your content that effectively communicates important information with your stakeholders, employees, customers, prosects, shareholders, …
How to Make Your Content Effective in the “Big Content” Era Read More »
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
Enable yourself and your team to drive traffic to your website, turn that traffic into leads, and eventually turn those leads to customers and revenue. An effective content marketing funnel helps you plan and create content that will be successful in meeting your business goals. This funnel is a system that enables you to create …
How to Create and Succeed with a Content Marketing Funnel Read More »
A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the …
If your business’s website loads slowly, you are losing business! Speed = Revenue. Users are far more likely to bounce out of a slow website. A SEO blog Backlinko analyzed 1 million Google search results and found “a strong correlation between site speed and Google rankings.” Google’s PageSpeed Insights is a resourceful tool to help you find …
Analyzing Google Autocomplete predictions for SEO can give your business a leg up from your competition. Start by logging out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Then, for businesses with a global market, use a VPN if you are based in a different location than …
The top part of the Search Console Performance Report provides multiple insights on how a website performs in search, including in search features like featured snippets. There are four search types that can be explored in the Performance Report: Web, Image, Video, and News. Search Console shows the web search type by default. Change which …
Take Advantage of Google Search Console Features Read More »
