The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines …
Are You Optimizing for Search Engines or for Customers? Read More »
In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed …
Content is King. If you’re doing content marketing, you understand its importance, and the trust it builds with the community and your target audience. Content is at the heart of all your online marketing efforts because it not only engages readers, it also tells the search engines that you have something of value. SEO and …
SEO and content marketing: Creating content with keywords in mind Read More »
Optimizing your website for keyword search terms is only part of the optimization process. The vast majority of searches are performed using longer, more specific keyword phrases. When it comes to keyword research, these phrases are really nothing more than your core terms with key qualifiers added to them. Search Engine Guide
As a search engine marketing company, we are often asked if there’s a basic strategy when it comes to organic search engine optimization and paid search advertising. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company, its ROI objectives, budget, …
Search Engine Optimization and Paid Search: What Should Your Strategy Be? Read More »
The movement toward an integrated SEO strategy aligned with the rest of your PPC (Search Marketing) effort is a goal that we are hearing alot about these days. The goal is to achieve multiple paths to your website content with organic and paid search strategies. Once you set the foundation, there’s the need for continuous …
SEO & PPC (Search Marketing) A Winning Combination Read More »
Pay per click (PPC) or search engine marketing has become an integrated part of search engine optimization. Search Engine Marketing or PPC can help you obtain specific, pre-qualified, and quality traffic. PPC provides you with quality well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that …
