Age-bias is a problem in most tech related web designs. Consumers ages 55 and over are growing in number and control 70% of the wealth in the USA. While there is a blanket assumption that older generations do not want or need to learn how to use technology, they would be extremely wrong to hold onto …
User experience design involves a lot of research and testing of designs. Companies often never launch their website due to getting stuck in the testing phase. Here are 7 focused questions to ask to help determine if your need to continue testing or feel confident in your decision and launch your design: 1. What is …
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A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the …
If your business’s website loads slowly, you are losing business! Speed = Revenue. Users are far more likely to bounce out of a slow website. A SEO blog Backlinko analyzed 1 million Google search results and found “a strong correlation between site speed and Google rankings.” Google’s PageSpeed Insights is a resourceful tool to help you find …
Great website user interface (UI) design is the deciding factor in whether a client makes a purchase or requests your services when shopping online. It is important when creating your business’s website you take the correct steps in the design and development process. Here are 5 common mistakes that businesses make when creating their website: …
Effective user interface (UI) design is about removing as many obstacles, bottlenecks, stumbling blocks, and potential causes of confusion as possible from the user experience. This is extremely important for users to stay on your website. The aim is to create an experience that all users find fluid and intuitive to navigate that will keep them …
10 Fundamental UI Design Principles You Need to Know for Your Website Read More »
Google Image searches account for 22.6% of all searches. Optimize your images to gain more traffic from search engines to your website and rank higher on Google’s results page. Images are an important part of on-page SEO and Google is increasingly showing images in the regular search results, often above the usual organic results. Another important reason you …
Building a website is the first step to starting an online business. There are many options out there, but here are 14 reasons why WordPress is the best content management system option for your business’s website: 1. WordPress is Everywhere WordPress is used by more than 60% of all the CMS websites and more than …
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When planning and creating a website the goal is to keep visitors on your site longer enough to make a purchase or contact your business. To prevent high bounce rates and generate more leads, here are items of your website that potential new clients are drawn too: Clear, Non-confusing Navigation You don’t want visitors to …
To create a fantastic user experience, it is important to avoid bad web design. How do you know your web design is appealing enough to attract customers? Here are 10 design flaws and shortcomings to look out for: Too cluttered Late 90s and early 2000 web design a notorious for having too much on one …
