User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
4 Necessary Elements of UX Design for Your Marketing Plans Read More »
Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …
SMART Marketing Goals that Won’t Make You Feel Dumb Read More »
The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you organize your content that effectively communicates important information with your stakeholders, employees, customers, prosects, shareholders, …
How to Make Your Content Effective in the “Big Content” Era Read More »
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
Coming up with interesting business posts to attract new customers and keep loyal customers can be frustrating. Here are 26 post ideas that will help keep your feed interesting as well as keep the client relationship strong: 1. Host a Twitter Chat 2. Ask for Customer Feedback 3. How-to Videos 4. Product Reviews 5. Moving …
26 Unique Social Media Post Ideas for Your Marketing Strategy Read More »
Enable yourself and your team to drive traffic to your website, turn that traffic into leads, and eventually turn those leads to customers and revenue. An effective content marketing funnel helps you plan and create content that will be successful in meeting your business goals. This funnel is a system that enables you to create …
How to Create and Succeed with a Content Marketing Funnel Read More »
Most people are familiar with B2C influencer marketing. Celebrities promote a product you want to sell, and you gain more clients. However most don’t know that B2B influencer marketing is a huge opportunity for companies of all sizes the generate better ROI from their content. B2B influence is more focused on practicality and relevance rather …
4 Ways B2B Influencer Content Builds Better Marketing Reach & ROI Read More »
Experts from the LaterBlog analyzed over 81M Instagram feed posts (excluding Reels) to find out which type of Instagram performs best: single images to carousel posts, to videos. They found that carousel posts have the highest average engagement rate of all feed post types and images have a slightly higher average engagement rate than video feed …
The Best Types of Instagram Posts for Engagement Read More »
Coming up with an Instagram Strategy for your business can be overwhelming. Here are 7 steps to help you understand Instagram and start developing a strategy to help you stand out from your competition: 1. Understand Different Types of Instagram Posts Instagram’s algorithm prioritizes content that uses newer features, like Reels. However, a user post based …
TikTok ads can help increase views and engagement on your content. Run in-feed ads, ads for managed brands, and extra ad formats like Topview ads, branded hashtag challenges, and branded effects. If you are struggling to keep up with this social network, here are a few tips and tricks to help build your digital marketing strategy: …
