1. Establish Your Company Values 

What kind of travel experience do want your company to represent? Are you exotic and adventurous or quiet and comfortable? Does any of your products or services benefit the environment and/or include fair-trade practices? Identify what your company stands for and work with a designer or marketing agency that has designers to include visual elements and persuasive body copy that accurately portray and represent what your company stands for. 

2. Identify Your Audience’s Interest

Find out what interests your target market. Is there anything specific that a lot of people in your target demographic talk about? Ask: who, what, where, when, how, and at what time? You can gather this information through user persona profiles, social media, and competitor research. Think about how you can create content from it. Examples include a FAQ section on your website, host live Q & As on social media, a how-to video, or surveys through email marketing. Once you have built an audience continue to build off that information with Google Analytics with your Website, Google Ads, Social Ads, and interactions from other digital marketing avenues. You can use data to help inform future projects. 

3. Choose Formats Popular with Your Target Market 

Short-form video is popular with young gen z and millennials, but not every piece of content must be in this format to get views. Look at different content styles on the social media platforms you are on. For example, on Instagram carousels often get high engagement rates. Your business could create a “what to bring to ______” post. Then include branded items and include “anything we missed?” statement at the end to encourage interaction. May sure to switch post types a few times a week so existing followers don’t get bored. 

4. Create Immersive Content 

With new technologies you can create or integrate exciting digital experiences on your website and social media accounts. VR, augmented reality, and Google Maps are a few ways to this. Since you are in the travel industry, this is a great way to create sneak peeks of tours, trips, or products in use. You want to entice the client to stay and interact with what your company has to offer. If create a positive and exciting experience online, they are more likely to trust and choose you over a generic company. 

5. Create a Unique Style

With competitive research you may be tempted to recreate popular layouts and slap your logo on it. At best you could lose potential clients due to brand confusion, at worst, you are accused of plagiarism and get into legal trouble. Make sure you are adding and changing up photos, videos, motion graphics, and body copy tone of voice to create something that is identifiable uniquely to your company. Not only will you stand out from the crowd, but you will create trust with your audience.  

Need help creating effective branded content? Call 248.528.3600

The post 5 Tips for Engaging Content for Travel Businesses appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Ask what your target audience is doing around the holidays

According to data.ai, studies show mobile app usage and mobile shopping go up in November and December. Consumers are also looking for deals for gifts and holiday supplies. Create mobile-friendly web and ad content that helps your target audience find what they are looking for. Special discounts are often offered to help draw in consumers that need to spend for a lot of people in their lives. Check and secure your supply and delivery chain. Consumers are usually stressed and are looking for items that arrive quickly. Include call-to-actions that encourage urgency, especially if you are limited in supply or time. 

2. Adjust your normal social media content calendar 

Make sure you increase the frequency of your posts leading up to the holiday. Try to avoid posting the day before or the day of. People are usually finish shopping the week of and last-minute shoppers usually grab whatever closest. Remember that not all social media posts have to be direct sales. Some quick ideas are: 

• How to use video
• Customer testimonials
• Suggested gift post 
• Showcase bestsellers
• Live video asking what audiences are doing for the holidays 

3.  Keep in mind your employees’ time off

Whether you are open the day of the holiday or closed, employees are going to take time off on or around the time of the holiday to relax and be with their friends and/or family. Keep this in mind when you are creating your ads. You want to have enough breathing room for consumers to see and buy and for employees to register the purchase and do their jobs. Make your content in advance, especially if it evolves employee interaction. You want to be courteous of employee’s time because they are the one keeping your products or services moving. If possible, include ai or a social media manager that had access to software that automatically posts in advance. 

4. Keep in mind of other winter holidays besides the major ones

This is especially important is you are an international business. If you’re not selling something that is directly tied to major holiday or there is intersection of holidays that your target audience may celebrate, create content acknowledging different holidays. For example, you can create content based on Hanukkah or Kwanzaa in addition to Christmas. It can be blog post or a social media post. If there are too many holidays during the winter month and you are having trouble incorporating them in an authentic way, then just stick to “happy holidays” posts, blog articles and ads. 

5. Include sales-enablement collateral into your holiday content

This is important for b2b buyers. Web landing pages, case studies, client testimonials, and other sales aids content are still needed during the holidays. One would argue even more so due to other business’ fiscal year ending. Other businesses are deciding what to do with end of the year budgets and upcoming ones. Gather whatever content you can that make your business look like they have a smooth and positive experience. Exchange internal and team holiday news. LinkedIn is a great platform to highlight these items.

Need help preparing a marketing plan for the holidays? Call 248.528.3600.

The post Prepare for Your Holiday Content Strategy  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Collect Detailed Demographic Data

Ask “Do customers even want this project?” or “How does my product/service meet my customers’ expectations? After that, do market research on who might need your product or service. Discover their daily habits and compare them to your product or service. Think about in what way will it help improve their lives. UX focuses on getting to know a specific demographic and building a product/service that will enrich and engage those users. The goal should be to get them to purchase initially and continually engage with your business. Use Google Analytics and keep track of who is already visiting your website pages to start. Look for their location (do get more local engagement or distant engagement?), age, gender (including non-conforming), profession, and lifestyle (what other items or brands do they purchase from).  

2. Build Strong Customer Relationships 

UX incorporates extensive knowledge of the customers to gain an understanding of why they use the products or services they do. This helps you build what customers need, as well as what they want. Getting to know the habits and expectations of your target audience means you can speak to them more easily. Hit specific messaging points that will bring them into harmony with your company’s mission. Social media and information sharing define consumer tastes. So, if you get stuck don’t be afraid to ask directly through email surveys or social media polls or questions. These two effective marketing avenues could be considered a successful user experience in themselves. 

3. Create an In-Depth Competitive Analysis

Examine the landscape of products and services that users may choose to use instead of yours. It is vital for creating the right set of features that will make your business different from similar brands or services. You want to fill in the gap that your industry has yet to solve. This type of analysis helps your marketing team recognize what features resonate with potential consumers, and therefore should be emphasized in your marketing material. Start with a framework to guide your assessment. Frameworks usually include these items:

• Mission
• Elevator pitch
• Products offered
• Strengths
• Weaknesses
• Brand differentiators

After establishing a framework, select targets based on what other options your customers have. Prioritize which competing businesses you want to keep a close eye on and those that currently offer a product or service most like yours. You want to monitor them in the long term. Also be on the lookout for partnership opportunities with your competitors. Sometimes your strengths and weaknesses balance each other out. 

4. Make Sure There is Adherence to a Core Idea 

Your product or service must serve its central goal. Every feature and interface element needs to serve the core of the product/service. Follow good UX practices, like staying true to your core messaging at all your company’s brand touch points. From your website and offline to social media, your marketing material must look like it belongs to your company while simultaneously relating to you target viewers. Regularly audit your marketing material to make sure every piece has purpose and is fulfilling the mission of your company. If you are busy, start with hiring a digital marketing agency once a year to consult and discuss your marketing material. They can help with one area of your marketing that you are neglecting, or they can simply provide thoughtful questions to help you improve your client’s experience. 

Let us help include thoughtful UX into your business’s marketing strategy! Call 248.528.360

The post 4 Necessary Elements of UX Design for Your Marketing Plans  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

SPECIFIC: Your goal must focus on 1 clearly defined metric.

MEASURABLE: Have a way to measure the content you publish against the metric.

ATTAINABLE: Be able to realistically achieve your goal within a set timeframe with the resources that are (or will be) available. 

RELEVANT: Your goal must align with your desired goals and objectives that you set.

TIME-BOUND: Your goal must have a due date upon which you will achieve that metric.

Common Business Goals 

• Drive more sales
• Grow brand awareness
• Expand market share
• Develop stronger relationships with stakeholders
• Enter new markets or territories
• Reach new audiences or demographics
• Raise more revenue
• Secure funding
• Increase profits

Common Marketing Goals 

• Increase website traffic
• Gain more social media followers
• Grow an email list
• Improve conversion rates
• Get more website or social media engagement
• Drive more click-throughs on paid ads

Understand Your Business Goals

The value of marketing services is connected to the results it provides. You want the service you picked to help reach a key business objective. Tie your marketing goal to this business objective. For example, you want your business profile to gain more social media followers. What does it mean to want more social media followers? 

• Increased brand awareness
• Establish your business as an authority
• Reach new customers

These are objectives that will have significant impact on your business. When you set your goals, select certain goals that will drive business results, not just produce impressive sounding numbers or arbitrary measurements. 

Connect Marketing Goals to Business Goals

Sometimes businesses make too broad a statement as a goal without consulting their marketing team. Make sure to narrow down to a specific goal that is clear to understand. If it is unclear, have a discussion with your chief marketing officer or CEO or anyone who is the head of your marketing/sales department. Everyone working on a marketing project must know what the business’s main purpose and goal is. Another example might be that your company needs more customers. To achieve this, you have to generate 10 leads per weak. Your sales team has to get help from marketing to drive leads. The business objective would be to increase revenue by increasing customers, while a marketing objective would be any creative material that helps generate more leads.   

How to Set Marketing Goals 

Here is a word formula you can use to set objectives:

By {day, month, year}, the {your business’s name} marketing team will reach {number} {metric} every {time frame}.

Here is a marketing goal example using the formula: 

By June 30, 2023, the Miller Media marketing team will reach 3,000 marketing-qualified leads every month. 

This example goal is to influence marketing-qualified leads. The point of your marketing strategy is to choose, prioritize, plan, and execute projects that will influence profitable customer action. Therefore, marketing metrics closer to the final purchase are often the best goals to set. 

Here are several other marketing goals examples listed based on our marketing goal sample above:

• Increased page views
• More email subscribers
• New trial signups
• Increased completed purchases

Let us help your business develop a marketing strategy. Call 248.528.360

The post SMART Marketing Goals that Won’t Make You Feel Dumb  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

 View Content Through a Broader Lens

Creative art is an indispensable success factor, which is why more than 70% of businesses invest in professional design to help their brands stand out against their competition. Digital marketing agencies have teams of graphic artists who are experts in visual communications who put images, typography, and graphics together to create compelling designs for digital projects of all kinds. Consider working with seasoned designers in producing content assets you need to raise brand awareness and generate interest in your business. 

In B2B marketing, the rise of content marketing has put more focus on the creation of white papers, e-books, how-to guides, and infographics because these items are key to attracting and keeping audience retention. Content strategies to create and deliver online experiences for deeper, more meaningful interactions with their various audiences has grown as well. There is more of an emphasis on optimized content for web and mobile engagement. These avenues provide opportunities to drive creative material and lead generation for your business 10x over. 

Important internal business content comes in many forms, including PowerPoint Presentations or Keynote, Word, and Excel files plus structured documents like investment prospectuses, technical manuals, and pharmaceutical labels. Government agencies are also digitizing their forms, legislative documents, codes, and standards documents. Even bots, powered by AI and ML, need to reflect brand standards, therefore creating a design that expands through all these items are critical. These documents require layouts and branding, so hiring a professional design agency to create these less glamorous but important forms will make the content more impactful and easier for employees to keep their attention.

 Become a Key Business Partner

Work directly with subject-matter experts across your company and the marketing agency. This includes product managers, designers, and developers, even the CEO (especially if they are the final decision maker). Produce the content that is required using important information gathered from each team, whether that’s a product video, or layout design for the website, etc. Explain how your product/service addresses a market need or have subject-matter expert do it for you. Use their words to build the narrative that will help build a brand story. Then use a designer to think about which visual elements will have the most impact. Together, your words and images work together to tell a compelling story that educates, entertains, or influences the target audience who will experience it in the various ways established.

Digital devices have given consumers more power and control over how and when they shop, search for information, read the news, or watch their favorite shows. They have their own path that allows businesses to reach more people like them regardless of geography, which can translate into more influence and potential growth for your business. Expectations are high, even B2B companies and their stakeholders appreciate not only accurate and consistent information but also attractive colors, interesting images, and interactive elements. B2C and B2B design are becoming similar in experience, which means old boring black and white formats don’t cut it. 

You don’t have to recreate every new design for every channel. Automated omnichannel publishing makes it possible to accomplish these tasks quickly. Create a single piece of content and publish it to all channels simultaneously, without compromising format integrity. This makes marketing more productive, and your client gets your message into their hands or onto their screens faster. Understand technology trends and stay current on how to incorporate them into your work process. Quicken productivity through tech will enable you to pursue more opportunities and deliver greater value to clients. Technology should be part of your exploratory process for your clients too. This will also build stronger partner in-house or external client relationships if you can do the work quickly with less friction in the creation process. You will be their vendors to support them with the right skills and proper scope.

 Understand Content Complexity & Compliance

Volume, variety, and velocity. Huge amounts of content in various formats need to be produced quickly to meet client demands. That might look like giving employees in the customer support department the standard operating procedures in the form of an interactive pdf they need to enroll customers in a new service. This could also mean updating your website so customers can see the menus from their favorite restaurants online, order, and have them delivered to their homes.

Hundreds of data sources might be required to power a website, especially if it has an e-commerce platform. Data can come from copy, charts, forms, videos, shopping carts, etc. Many people are involved in supplying the data as well as reviewing and approving the front-end copy and creative before it can be published. Website designers will have to interact with people from marketing to IT, product management, finance, and legal as well as operations, distribution, and customer support. Make sure the final design translates across the numerous web browsers and that it scales up and down correctly on tablets and mobile phones.

Logo and color scheme, selected fonts, and established a tone of voice are important elements in brand building. A brand guide enables marketing and all departments to create a consistent image, and, in so doing, increase brand awareness and equity. Brand compliance is part of business compliance is important to reputation, value, and growth overall. 

Other regulatory compliance in other forms of compliance vary by industry and geography such as health, safety, and manufacturing controls. This can also apply to content. For example, “According to Life Science Leader,” states that it costs between $800 million and $1.2 billion to bring a new drug to market. That means meeting regulatory requirements for the associated content is a quarter of that cost. A pharmaceutical company might have to make more than 30,000 label changes during a year, and complex label changes can take more than a year. Having a professional agency have a design ready for these flexible changes could cut the cost and knock off one less stressor to the product development phase. From websites and apps to offline documents, regulatory compliance is a key consideration when creating, managing, and publishing this type of content.

Overwhelmed on how to approach your content marketing strategy? Call 248.528.360

The post How to Make Your Content Effective in the “Big Content” Era appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. What is the core flow of your user’s experiences?

How easy or hard is the experience suppose to be? Is it a website with games where tension is exciting, and friction is expected or it an ecommerce site that needs to be simply navigated to make the end-user happy? If you integrate a new feature, does it help or hinder this process? If unsure continue testing, if everything is working fine, launch!

2. Is the user’s ability to do a particular action going to determine the success of the launch?

In ecommerce, if a client completes a purchase by clicking a cart button that means the launch was successful. For a service-based company, a contact form was successfully filled out and sent to the correct email, it means the launch is successful. These processes should work smoothly. At least one test should be conducted on different browsers and devices to make sure everything if functionally correctly. If the buttons aren’t working notify the developer, and test again until it works. Once everything is working, launch! 

3.  Is this an area where we anticipate users could have difficulty?

Identify any pain-points a user may have. This may include the user interface design. Is the design accessibility-friendly? Is the design suitable for the target audience? Check if designs work on both on mobile and desktop. Are there any important instructional elements running off the page? Does one feature work on mobile, but not desktop? If possible, have someone from your target market or a group for your target market test at least once, identify any issues, and fix any problems in the front-end or back-end until 99% successful. 

4. Does this change the way current customers are accomplishing their tasks? 

Is this going to impact what customers are currently doing? Newer is not always better. Sometimes people can go too far into innovation that no one knows how to navigate your website. Make sure the basic principles of design are being followed. If a feature proves cumbersome for existing users to adapt to, it may be worth another look. You may need to replace it with an easier or more commonly used feature. Testing will also let you know if you need to invest in an onboarding experience to transition users accustomed to the previous version. This will come in handy for updates being made and whether you need to invest in instructional usage. For example, when we upgrade a php website to WordPress we send an instructional video or pdf for the use to refence for when they make updates. 

5. Is there already an industry best practice? 

For example, do you know that a green button signals success and a red button stops users from continuing? This does not need to be tested. If a feature is common knowledge and you already checked it functionality it does not need to be tested further. You should be ready to launch right away. 

6. Is what you are looking to test a matter of user preference?

Light mode vs dark mode is a good example of how certain users prefer different set ups but isn’t explicitly impactful on the overall project. If is your first test has a split percentage of reactions, it may be a simple user preference that you don’t need to spend too much time focused on. Your focus should be elements that focus on the main goal that will bring success. If unsure test one more time and if the percentage is still split move on or launch anyway.   

7. How much effort is this test going to take? 

Do you have the timeline necessary to undertake this effort? Always have due date for the project to be done, especially if you already spent money on it! Limit the number of tests that can be done. If the project is failing discuss a pause to the project and see it there is a way to exit the project or re-organize the timeline. This should be rarity if you discussed the timeline in the first initial discussion, but chaos happens and it wise to develop a web strategy with testing at the beginning of the project to avoid time wasting. 

Develop a web UX design with us! Call 248.528.360 

The post 7 Questions to Ask Before You Test Your UX Design appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Top: Drive Traffic & Awareness

The top goal of your content should be to drive traffic and awareness to your company’s website, social media, or local storefront. Make your ideal customer aware of the problem your product or service solves. This can be done with online advertising, direct email marketing, instructional video marketing, and SEO. 

Middle: Generate Leads 

Turn awareness and engagement of the user into qualified leads to pass to your sales team. Use content that can only be accessed by a user if they provide personal information such as name, email, phone #, etc. This can come in the form of a contact forms or email subscriptions boxes. Unlike the top, this content coverts traffic already gained into leads that your salesperson or team can follow up on and start a conversation. 

Bottom: Convert Leads to Sales 

The audience is engaged, you provided valuable content, collected emails, and given your sales team something to take action with. So, what now? You create supplementary content that team can use and that makes potential customers feel confident in their purchase. This content is usually case studies, specific use-cases of your product, free trials, or statics showing the benefits of your product. This type of content helps potential clients feel that your business is reputable and that their purchase will not be wasted. 

 Keys of Content Marketing Success

 Understand the Buyer’s Journey

• Awareness
  • Identify the problem
  • Conduct online research 

• Consideration
  • Explore solutions
  • Research Vendors 
  • Determine relevant strategies 

• Decision 
  • Create a shortlist of solutions 
  • Assess the ROI of each
  • Make purchase decision 

 Tailor Your Funnel the Buyer’s Journey

• Create Content for Each Stage:
  • Top: SEO, Blog Content, Videos, YouTube channel, How-To Content, Webinar Snippets, Social Media ads, Targeted Web ads, Direct Email, Cold Email/Outreach.
  • Middle: Case Studies, Templates, Drip Campaigns, Newsletters, Webinars/Events, White Papers, GooglemyBusiness Profile
  • Bottom: Customer Stories/Testimonials, Competitor comparisons/spec sheets, Trials, Demos, Sales Deck. 

 Customer Retention 

This phase is often forgot, but very important for your business to stay relevant and successful. Your sales, customer service, support team, and marketing team all need to be working to maintain the customers attention. Share insights and resources into your product or services that will help customers succeed and create behind-the-scenes content from your company to keep the client engaged and part of your business. This strengthens the relationship and creates community around your product or service. 

Create a content funnel with us today! Call 248.528.360 

The post How to Create and Succeed with a Content Marketing Funnel appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Lack of Proper Research 

It is important to understand the needs, experiences, and behavior of your target users. Not only is your product or service solving their problem, but your website is too. You need to know their likes, dislikes, bad experiences, good experiences, and more. Create user personas that embody your target audience. This will make it easier to focus on the most likely person to buy your product or services and not stray into accommodating people that don’t need what you are selling. Research successful competitors and create a swot analysis of the strengths and weakness you have compared to them. 

2. Missing Key UI Fundamentals 

Contrast, color, size, alignment, intuitive calls-to-action, typography, mobile responsiveness, and much more are some of the core fundamental principles of UI design. Missing any of these key elements can hurt client interaction with your website and in the extreme circumstances, make your business look like a scam and turn off the client completely. Take the time to at least learn about the basics, there are free YouTube videos or low-cost course online, but if your time is finite, go straight to hiring professionals. They have years of experience to where these fundamentals are already baked into their design plans and processes. 

3. Prioritizing Trends Over Usability 

Design trends can be fun, but if compromise the usability of your website ignore them. If you look at some of the most successful platforms and products on the market, you’ll notice that “trendy” designs are rarely used. That is because they fade and change quickly. Trends should be used more for social media marketing or to upgrade non-essential imagery. Trends are attention grabbers, but if you want a user to stay on your website longer, than you need to create design that can last. The previous point should help with that. 

4. Forgetting Accessibility 

Blind, color blind, and visually impaired individuals need to be able to use your website as well as individuals without these barriers. Start with designing in black and white, then pick a color pallet that has high contrast, then use this link to check to see if colorblind individuals can see your colors: https://www.color-blindness.com/coblis-color-blindness-simulator/ .  Those hard on hearing also need to be considered. E-readers for computers scan alt tags and meta descriptions of images and read back what is going on. Label your photos with short and accurate descriptions. This will also help your website SEO, considering Google, Bing, and other search engines are prioritizing accessibility. 

5. Not Seeking & Applying Feedback

Listen to professionals, co-workers, and most importantly your audience. If possible, have beta-testers check the design and functionality of your website to see if it accomplishes your goal. Listen to feedback and suggestions. You don’t have to adhere to all of them, but any of them that are useful to improve the quality of the client relationship, implement them. This might unfortunately come in the form of a complaint. Resist the urge to ignore or dismiss the negative commenter as a “hater”. Ask questions for details on why their experience is bad. If you can fix it, do so. If it something you think they are confusing you with, you may need to fix the marketing copywrite or design of your product, service, or website. 

Let us help you with correcting these mistakes or avoiding them all together.  Call 248.528.360 

The post 5 Common Website UI Design Mistakes to Avoid  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. WordPress is Everywhere

WordPress is used by more than 60% of all the CMS websites and more than 35% of all the websites in general. This indicates how strong and flexible the platform is by supporting a huge chunk of the internet’s websites. 

2. Open Source, Free & Super-easy

WordPress is an open-source content management system. It is available for free for everyone to download and install. You need to pay for themes, plugins, domain name, hosting services, etc., but the platform essentially does not put any extra burden on your pocket in terms of building a foundation. The upgrades and updates are also free, which is important for keep your business relevant and SEO-friendly. 

3. Effortless to Set-up and Manage

WordPress is extremely easy to setup and manage. One can easily access it from anywhere and anytime by hosting the website online using cloud hosting services. You can also create an account on WordPress and link all your existing websites to one platform. All these websites can be accessed and managed from a single login. The user-friendly interface makes website management simple with a hierarchy of menus and sub-menus reduces the cognitive burden. 

4. Endless Customizability Support

WordPress is its immense customizability. Highly flexible, it suits both static and dynamic websites. Manage your WordPress website yourself or hire experts to maintain. An endless supply of themes and plugins available for WordPress enables endless customization. Most importantly, WordPress websites are highly compatible and adaptable to different types of screen sizes, thus boosting responsiveness and mobile friendliness.

5. Themes & Plugins for Every Need

There are hundreds of themes and plugins that make it easy for businesses to enable various functionalities on the website and fulfill various goals. These items are commonly used by many blogging, eCommerce, and other kinds of website owners. For example, many users integrate Google Analytics to monitor and track their website data, some use Yoast SEO for their search engine optimization related needs. The plugins can also be activated and deactivated as required and themes can also be chosen and adjusted as per requirements.

6. Super-smart Content Editor & Manager

WordPress has multiple content editors like block editor, Gutenberg, and classic editor that are all super easy to use and highly functional with no code knowledge required. This makes the content creation process more efficient and flawless. Scheduling and publishing blogs posts or other posts is also extremely easy. Add blogs from other platforms as RSS feeds using plugins like RSS Aggregator and others. 

7. Powerful Media & Gallery Manager

Media of any content adds to the overall aesthetic charm of the website. With WordPress’ smart media management, image optimization functionalities, and in-built settings it helps optimize media and boost the page load time. If needed, you can use plugins to automatically optimize the images when the page loads for a website. Users can also edit the media on WordPress itself and create a gallery of images, videos, and audio clips. 

8. Effortless Task Management for All

WordPress allows users to upload files with a drag and drop function making it easy to edit posts, pages, tags, or categories in bulk. Adding SEO information and other data related nuances is also very easy along with interlinking pages and managing other information. Beginners can make use of all the support; experts can tap into the customizability features and make the most of it. WordPress also does not require huge bandwidth and can be installed and run on even limited resources. The same goes for creating and publishing posts on WordPress as well.

9. Support for Custom Categories & Tags

The world’s best CMS is perfect for blogs, eCommerce websites, e-learning platforms, dating websites, and a whole wide range of industries. It supports custom categories and tags that makes it suitable for creating large and nuanced websites with extremely detailed navigation features. Create an extensive hierarchy of segmented pages and posts on your business’s website and add as much detailing as needed.

10. Easy Spam & Cache Management

Caching is an important feature and WordPress makes it super easy with the smart plugins and functionalities. The most popular ones include WP Fastest Cache, LiteSpeed Cache, WP Rocket, etc. These plugins will speed up the site and boost load time. WordPress also makes it easy to protect your site against spam. Users can monitor comments and reviews, filter out spam, and keep their websites free of any unwanted material. Many WordPress hosting, security and maintenance related services and tools available online or used by web and marketing agencies to help. 

11. Social Media Integration & Marketing Support

In today’s world, any brand is incomplete without a robust social media presence and audience. WordPress have plugins available for social media integration and sharing. Users can encourage social sharing and inspire reactions, engagements, etc. for blog posts, images, and products. Email marketing and contact form related plugins can help you build your subscriber and emailing list too. 

12. Google & SEO friendly

WordPress is as Google and SEO friendly! Many features and functionalities that can power your website and make it more search engine friendly, thereby ensuring higher ranks and good visibility to your target audience. You can also get SSL certification for your website and add a layer of security and authenticity. This in turn, will further strengthen your website’s image in the eyes of Google.

Some additional important features: 

• Plugins for sitemap management: Help Google understand the hierarchy of your website pages and files and mark the important ones.
• Easy permalink management: Easy to structure the permalink and optimize it on WordPress with inbuilt features and settings.
• SEO plugins: WordPress has many SEO plugins that can help you optimize your website for better ranks, visibility, and traffic.
• Code-compression: Google hates long unstructured code and considers it as malicious. This is not an issue on WordPress as it has code-compressor plugins that can compress codes from HTML, CSS, JS, etc.

13. Easy Back-ups, Restorations, & Updates

Updates and backups are a part any website longevity. WordPress updates are free and super-easy to implement. It is also easy to manage backups and restore website data. Leave these tasks to the hosting and maintenance services if needed. They can manage regular security checks, install updates, and facilitate regular data backups and one-click restorations. While minor and easy, these can pile up when you are business running the rest of your business. 

14. Strong Knowledge Base, Support & Community

WordPress has a strong and huge global community, free from any monopoly and every user can interact with other users, developers, etc. There are endless forums and communities dedicated to discussions related to WordPress and it is easy to connect with these circles and resolve any issue or query. The internet is also full of ample literature and informative pieces on WordPress. Thus, whether you or a professional maintains your website, they are do not get stuck and can get all the required help for achieving anything on the platform. This can also save on cost. You can resolve issues quickly, instead of having your website down for a long time and hurting profits. 

We build our websites on WordPress and can create an amazing custom websites for your business. Call 248.528.3600

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1. Focus on User Intent 

“In 2022, the SERP (search engine results page) will pay more attention to the search intent,” co-founder of RevenueGeeks Adam Wood says. Search intent is Google’s way of understanding the intent behind a user’s search. The pandemic impacted worldwide human behavior, including search behavior. Consumers were home-bound, they turned to Google for product information instead of on-site salespeople.

“Because of this shift in customer search intent, SERPs returned more comparative and informational articles instead of product pages,” Wood adds. He believes brands who understand this trend will succeed in dominating organic search. “The problem will be in knowing the users’ needs and meeting them.” Wood predicts educational material will be a significant growth driver in organic search this year. Business should research what themes to cover, how to structure content, and what content type to use for a particular query.

2. Produce site-wide quality content

It is crucial to pick the proper search terms to target and analyze the competition that is currently ranking for those terms. “Look at what’s ranking in terms of length, quality, site speed, and whether it’s a well-known website,” Jeff Campbell, owner of multiple websites and six-figure-earning blogger, suggests. “For a new site with a relatively low domain authority, it’s best not to go after phrases where the top search results are well-known websites.”

He also suggests making your article 20 percent longer than the top search results if that added length is comprehensive and not fluff. “Go deeper into the topic, include original research or statistics, and Google will reward you with better rankings.” Continue the process to ensure that you are producing the same quality of content site-wide instead of having a few quality content assets. This strategy will help boost your search position for a range of terms.

3. Consider localizing content

Local SEO is increasingly important. Optimize your site content for maps and local search. It holds a powerful position in driving traffic to your website. The following tactics can help you rank for local search terms:

• Solicit and respond to reviews. 
  • Authentic customer reviews 
  • Star rating is the most crucial factor in determining a business’s quality.
• Set up and optimize your Google Business profile. 
  • Optimize metadata 
  • Ensuring your contact information is 100 percent correct everywhere on the web
  •  Link to your contact information or “about us” page on both your Google Maps and Google Business Profile.
• Visibly display your business name, address, and phone number. 
  • Local indicators should be prominently displayed on every page of your website, like on your website’s footer. 
  • Ensure that these identifiers are consistent everywhere you place them so that search engine crawlers can connect all the pages where they appear.
• Create location-specific content and product pages. 
  • Create location-based pages for each area you service. 
  • Add optimized header tags that include the search terms locals use to look for the services you’re offering. 
  • These tags will help your readers and crawlers understand the flow of the page and what to expect. 
  • Include landmarks, city, and street names in the content of these pages to optimize them for local SEO further

4. Pay attention to quality rater guidelines

Google primarily uses search bots (artificial intelligence) to scan and rank the millions of web pages on the Internet. However, it has recently implemented human review. These people are called “search quality raters.” They are actual human individuals who look at Google search results and determine if the websites truly solve users’ problems or questions. Google then uses those insights to better understand if its core algorithm is working as intended. No additional optimization measures are needed for quality rater guidelines. Quality raters are there as a secondary measure to ensure Google’s algorithm serves up the best results for its users.

Need help implementing these steps? Call 248.528.360. 

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