Enable yourself and your team to drive traffic to your website, turn that traffic into leads, and eventually turn those leads to customers and revenue. An effective content marketing funnel helps you plan and create content that will be successful in meeting your business goals. This funnel is a system that enables you to create …
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If your business is older than a year or two, the content on your website is already outdated. This hurts your search result since your answers are no longer helpful to your audience. Links in old articles may also be broken, which Google specifically doesn’t like. Many brands hesitate to delete content, but the results …
One lesser-known tactic to help boost the SEO of your website is to embed a YouTube video. Some may have shied away from this technique because it slows load times, however if strategically placed they can be a great engagement tool to help potential clients stay longer on your website. Other possible benefits you may …
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Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …
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Running out of ideas on how to market you company digitally? Here are 6 underrated marketing techniques to start using: Voice Search Test FAQ or your business name by using the voice search feature on your phone to see if you show up in Google. If not, develop a SEO plan with keywords that you …
Enjoy better ROI in digital marketing and branding by increasing the conversion rate of your website. Here are few strategies to start this process: >> Design a Plan Start off with a main goal for your website. Then list the elements need to achieve this goal. Ask “what functionalities will the site have?”, “how will …
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Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
Estimates show that a user only takes 0.05 seconds to judge your website. To create a website that converts, you need to have a definitive goal as to what potential clients want to buy, sell, or be informed about. Once you know which goal you want to achieve, you can choose your theme, design, colors, and content …
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Here are 27 eye-opening website statistics about user experience, first impressions, and design that you should be taking very seriously: It takes 0.05 seconds for users to form an opinion about your website. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. 85% of adults think that a company’s website when …
Epic content is all about stories that inform or entertain, that compel potential buyers to take action and truly makes a difference in the success or failure of your website. It positions the company as a trusted leader. It makes the buying process easier. Simply put…the majority of the content you develop at all stages …
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