Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …
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Gaining more Instagram followers can increase traffic to your website, make more sales, and turn you into an influential brand, but curating an online community can be difficult. Here are 15 ways to help you get started in gathering more eyeballs on your profile: Curate Your Profile Plan out your feed according to your …
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Running out of ideas on how to market you company digitally? Here are 6 underrated marketing techniques to start using: Voice Search Test FAQ or your business name by using the voice search feature on your phone to see if you show up in Google. If not, develop a SEO plan with keywords that you …
Similar to other platforms like Instagram or YouTube, TikTok Stories are videos or photos that disappear after 24 hours. However, the main difference is that users can publicly comment on TikTok stories like they when they engage with regular TikTok content. Rather than a private list of story views and replies, TikTok Stories will show …
According to contentmarketinginstitue.com, 87% of B2B marketers use email campaigns, with 77% of the content being educational. Customers like to educate themselves on solutions to their problems. Create content that teaches, informs, and inspires these customers to pick your product or service. Optinmonster.com states that 84% of people decide to buy a product or service after watching …
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Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
Brands that want to grow rapidly grow often spend most of their budget on paid campaigns in an advertisement. While these campaigns are useful, prioritizing organic traffic is paramount to the overall success of the company and strengthening b2c relationships. Here are 6 ways to help boost organic social traffic: Use a Brand Manual/Guide Post …
Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following: ❇️ Target Audience Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …
Be it a brand project, website development, or other digital marketing activities, it is important to know who you are as a company. Here are 10 questions to help you know your business: How would you describe your company from an eagle-eye view? Where do you see your company in 1, 5, 20 years? What …
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