1. Keep a Consistent Post Schedule 

Viewers like to hang around a certain platform at a certain time. Ideally it would be great to post the exact moment your audience in on the Instagram app. Research the most likely times your target audience is on the platform. These are more likely to be ranges, rather than exact times. Publish posts 2-3 times daily based on those time ranges. For example, you are a selling backpack for students at the age of 10-12. You target audience is their parent. Good times to post would be 10 am – 12 pm for stay-at-home parents and 5 pm – 7 pm for parents off work. Post somewhere during these two post ranges to capture the attention of these potential customers. You can either use automatic posting software or you can hire a digital marketing agency to help keep up with schedules if you are struggling to post consistently. 

2. Create a Variety of Graphicly Appealing Posts 

Images, carousals, and short-form videos are all different types of post you can create for Instagram to keep your feed interesting. Create posts that entertain, educate, motivates, and sells your product or service. Make sure the design of your post follows these design principles:

• Contrast 
• Balance 
• Emphasis 
• Proportion 
• Hierarchy 
• Repetition 
• Rhythm 
• Pattern 
• Space 
• Movement 
• Variety & Unity 

Canva is a great resource for templated designs but beware by using templates you risk not standing out from competitors. You may need professional designers from a digital marketing agency or a social media marketing agency to help create uniquely branded content. 

3. Foster a Community-Based Relationship

To build a community around your business you need to be tagging influencers or complementary business, commenting on other Instagram accounts, replying to your followers, keeping track of your analytics, and incorporating the correct hashtags in your posts. This means setting aside time for research on various Instagram feeds for what are the most popular hashtags, post types with the most engagement, and more. If you are an entrepreneur or a small business, you may be able to set a side 1 full day dedicated to this. However, if you are a growing company or a large enterprise you need a full team managing your social media accounts. You can either build an internal team or look for a digital marketing agency that offers social media management services. 

Need help managing you Instagram account? Call 248.528.3600

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1. Your Profile is Private and Not a Business Account

The default Instagram account is a personal account, but with a personal account there is far less people able to see your products and services. If your account is private no one other than people who follow you are seeing your posts. Most people think there is nothing to see, or it is a spam account when a business account is private. Avoid creating distrust by going into your privacy settings and turning off “private account”. Then go to the account settings and the option to switch to business account should appear. Select a category that best describes your business then fill out your business info. Now you have tools and insights that help you analyze your posts, IGTV, Instagram Stories, Reels, Videos, and Carousals.  

2. Monotonous and Repetitive Content 

Only posting the same type of content is boring. It also causes you to lose user retention and loose client interest in your brand. You want a healthy mix of photos, videos, stories, and carousals on a variety of topics related to your industry. Here are a few types of posts you can fill your account with to keep it looking interesting:

• How-to-use video
• Client testimonial
• Event post
• Benefit of your product/service post
• New product/service post
• Industry tips carousal 

3. Lack of Post Regularity  

Ideally it would be great to post daily, but this can lead to burnout. Not posting consistently leads to decrease visibility and a decrease in lead generation. Have a post schedule. You want to post on days and times your audience is most active. For example, you are selling backpacks to teens. The estimated best time to post would be between 11am-1pm and 3pm -4pm when they are lunch and after school are when they are most likely to have their full attention on the platform. If you are struggling to create post designs and post it on pre-scheduled time, you may consider hiring a digital marketing firm that provides social media marketing services, even if it is just 1 post a month to lighten the load. 

4. You Avoid Collaboration      

Some businesses avoid collaboration because they think it takes away attention from people solely focusing on them, but they are wrong. Instagram influencer marketing leads to expanding your audience and lead generation, thus increasing your sales. Businesses also make the mistake that influencers are just high-end celebrities. Small town Instagram influencers are just as affective, if not more due to their ability to keep a close relationship with their audience. Some examples on type of small-town influencers are:

• A local teacher
• Small mom-and-pop shops
• Food trucks 
• A local state official 
• A travel blogger
• Hair/Makeup artist 
• Entrepreneurs 
• Podcasters 

5. Skipping Calls-to-Action and Using the Wrong Hashtags 

If you want users to buy now, then include “buy now” in the graphic or text. If you want them to call include your phone #. It is not enough to have pretty images. You must tell your audience on how to reach your business. Most Instagram users are scanning images, so you want to make your call-to-action stands out, especially if other companies are selling something similar. Also include the correct hashtags. Do keyword research and think about what your audience would search for to find a product or service like yours.  

We can help improve your business’s Instagram account. Call 248.528.3600.

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1. Post a customer review

2. Live Q &A with prepared questions

3. Live event or party your business hosts or is attending 

4. Share good news from different local businesses 

5. Share a post from a local charity or non-profit looking for help

6. Answer questions or comments from potential or existing customers

7. Host a customer meet-and-greet and post highlights

8. Post “Did you Know?” or a historical anniversary relevant to your market or community

9. Post seasonal picture of your business 

10. Post customer stories (with consent)

11. Post about a business challenge you overcame 

12. When a local school team or organization is having success, post about their success

13. Turn FAQ into an advice post

14.  Post good news for the business or industry 

15. Celebrate a new hire

Need more help with social media marketing? Call 248.528.3600.

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Brand Awareness Objectives

Facebook will show your ad to the largest possible number of users who are most likely to be interested in the ad content. You will want to keep on the post impression data. Facebook’s Ads Manager will display “estimated ad recall lift” data. This is an estimated figure of the number of users who would most probably recall your ad 2 days after seeing it. This ad campaign objective category is primarily used by larger brands who invest in social media with bigger budgets and who also can measure these results with a brand-lift study. 

Conversion Objectives 

Catalog Sales, Conversions, and Store Traffic full under conversion objectives. They have the goal of encouraging users who are interested in your brand to buy your products or use your services. These objectives are optimized for high-intent actions, like purchase. Conversion objectives tend to be a bit more costly regarding impressions and link clicks than other ad types. However, in some cases, the cost per conversion may end up being lower in the long haul when you use these objective types strategically. Your ads will be shown to potential clients who are already primed to buy from you. This objective requires your business page to have the following: 

·       Facebook pixel

·       Conversions API

·       Domain verification

·       Events Manager event configuration

Catalog Sales Objectives

These types of objectives are used mostly by ecommerce businesses. The Catalog Sales objective enables you to create a catalog on Facebook and showcase the products to those most likely to buy your products. These ads are also called dynamic product ads. They show a variety of products to target audiences in the ads. They also retarget people with specific products based on their activity on your website. For example, when your client is looking at a pair of shoes on your website and even added it to your cart but forgot to check out. After that, they probably see the ad with that exact pair or shoes. The goal is to get them to return and ultimately complete the purchase. 

Store Traffic Objectives

If you are a brick-and-mortar store or own several and you are looking for ways to increase your foot or in-store traffic, using the Store Traffic objective can help you achieve your goals. You will need to add your store locations to the platform and their working hours. After that, Facebook ‘s algorithm will start showing ads to the closest location to your users based on a particular radius. You can set it up for your ad to do this automatically or manually. This is a great way to boost local SEO with search engines like Google. 

Traffic Objectives

If your primary objective is to drive more people to your website, then the Traffic campaign objective is the best. This type of ad optimizes for landing page views, and link clicks. Facebook shows your ads to users who are in the target audience you choose and are most likely interact with links. When your select the Landing Page Views option, the platform will show the ad to those who will click and wait for the website to load to view it (make sure your load speed is fast!). To set up the Traffic objective, select the destination URL at the ad level, and target your business’s website. Users will be able to become more familiar with your brand, blog, products, services, and more. This ad helps build brand loyalty as well, which is important for returning customers. 

Video Views Objectives

With video becoming increasingly popular, with this as Facebook will optimize ads to show videos to people who are most likely to watch them. Increasing video views is a great way to build awareness and trust with new audiences. Video campaigns are also great to establish retargeting audiences based on how long they were watching the videos. This will help take them closer to a sales conversion. Your video needs to be engaging. The goal is to capture the audience’s attention and deliver value within the first few seconds. Also, adding captions for the audience is better for accessibility which many platforms and search engine are making a priority. 

Messages Objectives

Start conversations with people via Instagram Direct or Messenger. As with other objectives already mentioned above, Facebook will prioritize those users who are most likely to interact with a given brand via messages. This can be a great way to boost overall engagement with a target audience. However, business owners will probably need a social media manager to monitor the pages’ inboxes and respond to the messages as soon as possible. Users want fast responses, and these criteria must be met if they are to continue spend their money with your business. This may mean you have to hire some internally or a digital marketing firm that offers social media marketing. Businesses should also give their potential customers a clear reason to make contact. Unfortunately, these ad types are associated with spam, so making sure that they know that after they click the ad, it will open either the Messenger app or Instagram Direct only, or your business’s website or app. 

Engagement Objectives

The goal is to boost engagement. This campaign will target those users who are most likely to engage with the ads, and there are a few engagement types to choose from before launching a campaign:

Page Likes: Will generate more likes on a Facebook page. Will be shown to those who are the most likely to click the “Like” button on a page.

Post Engagement: Includes commenting, sharing, reacting, and video views to clicks. Helps with building “social proof” on ads and posts and gives more credibility to a brand online. However, the ad needs to encourage engagement from users. There must be a reason to interact. The post must be engaging by default. If that’s not happening, chances are, people won’t really engage with it. Include a call-to-action embedded in the ad to drive interaction. 

Event Responses: Get more responses to events. The only problem is that this is a rather low-intent action, meaning that the 150 people who clicked “going,” won’t necessarily mean that they will show up at the event. When ticket sales are the main concern, it might be better to use the Conversions objective and drive traffic to the landing page where they can buy tickets. Use this more as a “would potential clients be interested in this type of event?” ad rather than a direct sales ad. 

App Installs Objectives

If your business has an app and you want people to download it, the App Installs campaign is the way to go. The ads will be shown to people with the likelihood of clicking on “download,” taking them directly to the designated app store to get it. You will need to register your app with the social platform beforehand and implement SDK, allowing them to track the app event data from the Ads Manager panel. To simplify the entire campaign process, the automated app ads feature can be used, and it will create an ad for you target audience to use for you. 

Lead Generation Objectives

This objective allows for the addition of different contact forms to an ad with customization of the questions if additional information is needed from prospects. When potential clients click on a lead generation ad, the user will be asked to provide information, like email address, name, etc. To make their lives easier, the users can simply add the necessary data from Facebook itself. When they submit the questionnaire, brands can collect the gathered data from the page or get it sent to the CRM automatically via different pieces of software, like Facebook partner integration. Make sure your questions are ethical and that you read up on privacy laws in you state or country. 

Create an effective Facebook ad with us. Call 248.528.3600

The post Choose the Best Facebook Ads to Accomplish Your Business Goals  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Do you stick to the recommended character limit when writing your ad copy? 

Character counts can be frustrating when you have a complex message to get across, but it is important that you stick to the limit. Narrow down what you want to say, so it reads clearly and precisely. If you are really struggling with narrowing down essential details, cut it off at an interesting point. Then add a call-to-action and link to your company’s blog or landing page. Sticking to the character limit makes it easier for the social platforms’ algorithm to recognize you and prioritize your business as a subject matter authority. 

2. Does this ad work for mobile users? 

Most social media users are on their phone when interacting with a platform. Make sure your ad is optimized for mobile. This means company logo, text, and images all must be recognizable at a small size. Different platforms have different sizes for video and picture layouts. You may want to have a few landscape and portrait versions of the ad so nothing important is cut off. 

3. Are the image and copy aligned with the goal of the ad?

Make sure your photos or illustrations match what your body copy is about. For example, if you are a dress boutique and your goal is to attract more people to your website. Have a photo of one of your dresses. Then add text. Your text might be something like this:

“This dress and other beautiful dresses like it are now available on our amazing online shop!”

Another example for a service-based company is say that you are a law firm, and your goal is to gain more bookings. You may use flat icon illustrations of the type industries that need your services. Then add text like this:

“We provide the best lawyers to help your business. Book now for your first free 30-minute consulting secession.”

4. Does your ad have a CTA wording on a button or link?

CTA stands for call to action. Social media platforms such Facebook, Instagram, and LinkedIn have built in call-to-action features that allow you to add to your post. You still need to design an ad that contains CTA for platforms that do not have built in features. Some basic CTA samples that you can as links or buttons are:

• Learn More
• Buy Now
• Purchase Here
• Book Now
• Order Online Today
• Sign Up Today
• Call Now
• Get Started 
• Contact Us
• Let’s Chat 

5. Is your ad directed towards the correct audience? 

Even if your imagery and body copy are well-designed and written, this means nothing if the correct audience doesn’t see it. Make sure SEO best practices are included. This means important keywords are included in your body copy and hashtags. Setting features on a lot of platforms have features such as alt tags, meta description, and location tags. Make sure that these are all tailored based on your target audience. You want to make sure your ad has maximum reach. 

Struggling creating an effective social ad? Let us do it for you. Call 248.528.3600.

The post 5 Items to Consider Before Using Paid Social Ads appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Optimize Your Business Profile 

Your profile page should also act as a landing page. People and companies don’t usually except connection request without checking out your business profile to make sure you are legit. Make sure you have 60px X 60px logo file that is easily recognizable at a small size. Your cover image should be well designed and demonstrates your company’s brand. If you can fit services and contact info even better! The headline section should have your company name, industry, and a small summary of the services you provide. Your “About” section should demonstrate your expertise and include any accomplishments or awards you have. Remember to keep the summary brief and to the point. Here is checklist to help: 

 A brief overview of your business

 Awards and accomplishments

 Description of your business’s products and/or services

 Data and numbers to prove your expertise

 Use relevant keywords to improve search discoverability

 Add a call to action

2. Post Relevant Content

It is important to be active on the platform and post regularly. If you a limited-on time only post on certain days or hire a digital marketing firm that has social media management as one of their services. Content should be relevant to your target audience and useful to solve their problems or challenges. A quick content marketing research strategy: 

• Define your ideal reader/customer 
• Set your objectives based on their problems 
• Identify the important metrics to track success 
• Define your brand’s editorial layout 
• Create the type of content that appeals to your target users or solves a problem they have
• Measure results with social media analytics tools

3. Prioritize Articles 

Articles are very popular and favored on LinkedIn. Try to treat content like a mini blog. Some article tips to help you get started:

• Create a catchy headline and write in a clear, concise style
• Use images, infographics, and videos to break up your text and add visual interest
• Make sure your articles are well-researched and sources are easy to find 
• Use keyword-rich tags to help your articles get discovered
• Update content on a regular basis

4. Interact on the Platform to Boost Visibility

Treat LinkedIn as a networking event. Set aside at least 15 minutes to leave a comment or reaction to show support for the clients you’re aiming for. Try to avoid spamming them with a sales pitch. Remember you want to build a healthy relationship with the potential client or business you want to partner with. On your own page, you can host webinars, polls, events, and other interactive media that encourage others to leave a comment. 

5. Drive Users to Your Lead Material and Landing Pages

You can add links to your LinkedIn posts to promote your website, blog posts, webinars, and other lead materials. The platform does not a limit on how many people it can reach unlike other social media platforms. Add relevant hashtags and hashtags targeted at the audience you want to attract. Have a call-to-action and contact info include in graphic or post. Make sure your posts, updates, ads, and promotions are educational and provide some value to your readers. Most regular ads are ignored or missed. Videos are also gaining popularity so consider adding motion to graphic or converting a blog post into an informational video.

6. Participate in Groups

LinkedIn also allows professionals to join groups for conversations around specific topics. If you are on Facebook, it is like a Facebook groups. Look for groups within your niche or industry. You can trade knowledge and skills with each other. Make sure to review the rules and regulations before joining a group. Sensitive topics, like mental health, medical information, and political topics can get you kicked out fast. If you must talk about these topics because you are in field related to the topics, keep it practical and triple check your sources. Avoid aggressive self-promotion or sales pitches. Respect others and avoid de-humanizing languages (slurs & cussing). Appreciate notable contributions from other members in the group. Everyone is there to benefit from each other. 

7. Leverage Ads on LinkedIn

Paid ads can drive traffic to website and increase sales. Use this technique strategically, especially if you are a small business on a budget. LinkedIn has a variety of products that put your content in front of your target market. You can target users based on job title, industry, and company size. A native ad that appears in the LinkedIn feed. LinkedIn outreach messages that are delivered straight to the target users’ LinkedIn inboxes. Make sure you have specific content related to your product or services. Check spelling and grammar. Due to scams people are a little cautious when it comes to messages they don’t know. 

Need help coming up with a winning LinkedIn Strategy? Call 248.528.360

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1. Host a Twitter Chat

2. Ask for Customer Feedback

3. How-to Videos

4. Product Reviews

5. Moving Images or Videos of Your Product

6. Twitter Q&A Sessions

7. Music Playlists

8. User-Generated Content

9. Your Company History

10. Company News Announcements

11. Create a Regular Series

12. Repurpose Blog Graphics

13. Share Other How-to Videos (not made by you)

14. Share Your Company’s Financial Earnings

15. Share a Case Study on One of Your Customers

16. Share a Survey

17. Promote a New Product or Event

18. Share a Fill-in-the-Blank Post

19. Share a Statistic

20. Reshare Your Top Performing Posts

21. Promote Your Partners

22. Share Some Interesting Industry Research

23. Share News Roundups

24. Preview a New Product or Event (like a sneak peek) 

25. Get Creative with Emojis

26. Give Away Something Free

Having trouble with your social media strategy? Call 248.528.360 

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1. Create a Consistent Brand Look

To make your brand stand out, you need to keep creating and designing a consistent brand look and feel throughout all your social media accounts, so they all look similar enough for users to know they are from the same company. The main thing to consider is creating a color palette. This can usually be 2 to 3 main colors and hues. There are special exceptions having more colors, but keep in mind that too many colors sloppily done can look amateurish and will turn most potential clients away. Maintaining your brand color look will capture the attention of followers and build credibility. 

2. Choose a Great Font 

A strong brand voice is created when you have a great font. With Instagram Stories, you get a lot of choices, but be sure to pick one wisely as it makes a big impact to stick to one for all your posts, reels, and stories. The idea is that once your content is seen, it will automatically be associated with your company brand without even noticing your username. A unique font creates immense brand recognition and prevents copy-cat scammers from stealing your brand identity. 3 main elements to make sure the font is compatible with are your logo, company colors, and stylistic font on-brand. Don’t forget to keep your brand personality and character in mind when designing with your font.

3. Use Stunning Images

It is important to mix it up and us high-quality images to grab attention. One of the best options available to you are stock photo websites, such as Motion Array, Pexels, or Unsplash, just to name a few. You can start off with this great selection of free photos. When downloading your favorite stock photos, planning for your upcoming posts, create libraries of images that you can easily update and manage. Ideally to be great for authenticity, if you have the budget to hire a professional photographer to capture your product or services, but it your industry needs certain levels of confidentiality, such as the medical field, then stick to stock photos. 

4. Use Backgrounds and Overlays

One great way to highlight your new updates and add more dimension to your Instagram stories is adding brand or design colors to your background. You could also use your colors for product photos with an overlay. Use solid colors to pop what is in the foreground or use it as an overlay to cover your photo and use the eraser tool to reveal a part of the image. This might be an exciting thing to surprise your followers with if your business is offering free giveaways or new product reveals. You can also add animated backgrounds that better represent your brand image visually. There are endless options available when you look for photos or videos with light leaks, glitter, bokeh, and glitch overlay effects. 

5. Engage Your Audience

One of the reasons TikTok is so successful right now over Instagram Stories is its ability to keep their audience engaged. To compete, start by sharing content from your own followers and friends. This will act like word-of-mouth personal endorsements. Add in fun tools such as questions and polls that invite anyone to share their likes and dislikes about your brand. This is great way to see what areas of your business the most successful and what areas is need improvement. Special discounts for the first 50 followers or offering giveaways to your products can get your audience to engage with your brand because who doesn’t like free stuff? Be cautious with this technique, you still need to make a profit and if you offer free stuff too often then add a price tag you may lose trust.  

6. Tell a Story

Stories disappear within 24 hours, so consider practical designs to easily tell your brand story, such as adding easy-to-read titles. Part of sharing a story on Instagram is you must consider posting in sets of 3 (beginning, middle, and end) to better showcase your message. Breaking your messages into sections allows for a better call to action. This will provide depth and better ways of engagement from your social media account to your website. Not everyone knows what your brand is all about, so always try to incorporate details into your video for a new audience. Promote a long-form announcement with story posts around the key tips or points that entice viewers to check it out. Focus on key points of the product or tutorial you want your audience to remember. Remember that as 

7. Take Boomerangs

Instead of just adding effects to your videos and photos, make loop videos or have a professional make one for you. These types of videos are called Boomerangs. They are quick clips about 1-2 seconds long that loop and add a lot of fun to your Stories. You can easily turn your live photos into boomerangs and Instagram offers 4 effects: Classic, Slo-mo, Echo, and Duo. You can either take your live photo first and create several takes or directly shoot it live for your Instagram stories. 

8. Link to More Content

Use swipe ups and Instagram link in bio to encourage user interaction. It has become such a vital source when posting your story that there is a set of actual stickers for it with these terms. You can add the chosen link to your bio under the Website field when creating or editing your profile. Easily change it and use link bio tools to create mobile-friendly landing pages, like Linktree. 

9. Create & Use Highlights

Stories link to your Highlights, extending the life of your important ideas and topics. This is a strategic place for your audience to see what your brand’s main selling points. It is also important to note that only 5 will show on your feed, so choose your highlight topics wisely. To see more, your followers will need to scroll right. Once you are ready to create your highlights, make sure to create custom covers for them that match your brand color and style. The correct dimensions are 1080 pixels by 1920 pixels, or a 9:16 aspect ratio. Make sure your icon is in the center position. 

10. Use Instagram Story Design Templates

You do not need to reinvent the wheel and spend extra for custom designs, when online marketplaces, such as Motion Array or Canva, have a huge selection of professionally designed templates. You only need to drag and drop your photos or clips, adjust them to your brand colors and logo, and export them directly to your Instagram Stories. If you are still having trouble doing this, look for an agency that provides social media marketing and they will make sure your post is correct. 

Create a winning Instagram Story Strategy! Call 248.528.360 to get started. 

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 Find & Share Highly Qualified Audiences

The main benefit of any influencer marketing is that influencers have loyal followers that are predisposed trust whatever that influencer recommends. They built a relationship by sharing their thoughts and expertise with the audience that follow them. B2B audiences are especially highly qualified and highly motivated. These potential buyers are often on the hunt for product or services that help their business. Co-creating content with the correct complementary business influencer can help build a better product and service. This content usually comes in the form of a podcast, demonstration video, or blog post. Not only will you reach new audience segments who may not have known about you before, but those audience members will be suited to understand the unique value proposition of your organization relative to your industry as well as give intelligent and construct feedback on your product or service. 

 Demonstrate Social Proof

75% of B2B sales are made before the company’s sales team gets involved. B2B buyers devote a lot of time researching a company before reaching out, making the content you create very important. They are judging every element of your website, buyer reviews, and social media profiles. They are also reading your case studies, researching your former clients and competition, and looking up your employees. All this before they even respond to your email or call one way or another! B2B buyers want social proof that you are who you say you are and that your company is real. They want to get it from someone other than your own marketers or salespeople. Influencers can help with this form of proof. When an influencer works with you, they’re staking their reputation on you as well. Working with a highly respected influencer shows that, at least according to them, you are credible. If your buyers follow and respect that certain influencer, that means they’ll respect you, too.

 Become Newsworthy

Business tends to move fast. Some acquire other businesses, develop new products and services, or come up with new innovations. It is important to look ahead and predict what’s next. B2B Influencers almost do this instinctively. They are constantly finding a way to stay at the forefront of their industry whether it be with latest technological advancement or the best new way to communicate with their target market. Their audience follows them because they are quick to experiment and relay their findings. Partnering with a B2B brand that isn’t afraid create and share content that is experimental gives you the opportunity to try out content may be too risky to try out alone, but if successful benefits both companies. 

 Foster Lasting Relationships

Achieving marketing ROI takes place on a longer timeline in B2B than when selling B2C consumer products. In most cases, B2B buyers are not one-time-only customers. Instead, they are long-term clients you may enjoy a working relationship with for years. You want these clients to look to you as a trusted service provider and subject matter expert. Influencer content can help facilitate this by fostering a knowledge swap in your industry or to cover the hot topics of today. You are not just extending your reach or enticing highly qualified new prospects, you are also showing existing (and former) clients that you are relevant and leading the competition. Ongoing content collaboration relationships with B2B brands develop long term relationships with customers as well. New and old clients alike often see influencer content as proof that you’re still looking out for them. You are still engaged and actively working on finding new and better client experiences.

Ready to create a B2B Influencer Campaign? Call 248.528.360 

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