Avoid keyword stuffing for SEO

 Avoid plagiarizing body copy 

Avoid pulling images straight off Google & stealing artwork 

Avoid spamming email marketing

Avoid posting only selling content on social media 

Avoid AI generated content if unfamiliar with the tools & copyright laws 

 Avoid prioritizing traditional marketing over digital 

Avoid not proof-reading social copy 

Avoid hiding cost for ecommerce 

Avoid making hard to cancel subscriptions 

Avoid inconsistent branding 

Avoid vague creative goals 

Avoid ignoring data tracking 

Avoid these tactics by working with us! Call 248.528.3600

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1. Product Purpose

What purpose does your product serve? Is it a luxury good or does it help solve a problem your target market has? Make a list of reasons why someone would purchase your item and how they would use it in their daily lives. This will help you or your marketing team create content around the reasons why a customer would purchase your product and how to use it. Marketing avenues that pair well with this discovery are:

• Company Blogs
• Video Ad Campaigns
• Influencer Marketing 
• Paid Advertising 
• Guest Articles/Reviews

2. Price

Keep an eye on the economic market. Research similar companies to see what they are charging. Create an in-depth customer profile how much they make and are willing to spend on similar items. Calculate how much profit you must make before discounting your products. A popular technique a lot of ecommerce businesses use is to reward first time buyers with discount codes for their website through email marketing. 

3. Placement 

In what areas of the internet do you plan for your product to be seen? The destination should be your website that acts as a digital storefront, but where are other places your customers socialize on? Utilize Google Ads for SEO and social media marketing to maintain communication between new and returning customers. Now, social media can get chaotic and may require a digital agency to help you control comments, post creation, and profile updates. If you’re a small business, stick to one platform to start out with. Make sure it is the platform your target spends the most time on. 

4. Promotion

Brag about all the great qualities of your product. Highlight any unique features. Also compare how a customer would prefer your brand’s product over a competitor. If an existing customer leaves a glowing review spotlight it on your company’s website, social media, and paid ads. A few underrated ways to promote your product are: 

• Online Events
• Social Media Group Pages
• Chat Groups 
• Livestreams
• Podcasts 

5. People

People trust people more than bots or faceless products. You don’t have to have a person on every piece of content but sprinkling in a person’s face will help put customers feel at ease. This can come in many forms:

• About The Founder Page on Your Company Website
• Meet Our Team Page on Your Company Website
• Photos of Clients Using the Product
• Stock Photos of Models with the Product 
• Company Photos at a Tradeshow or Event 
• Videos of an Expert or Influencer Promoting a Product

6. Process

How is your product made? Where do you get your materials? Many people love to see behind the scenes of how the product they are about to purchase is made. Have photos or videos taken of the manufacturing process. There is a rise in demand of items to be made ethically. This provides proof that your company is true to their word, especially if your company claims to be eco-friendly or ethically sourced. 

7. Physical Evidence of Improvement

It is impossible to create a product that is perfect. There will be clients that leave negative reviews. Resist the urge to delete or hide these reviews. Have a ticket system or a way to contact the company for further feedback and refunds. If it is a problem with the product itself, take a “before” photo along with the negative reviews. When you fix the problem, take an “after” photo and post them on your website and social media. This will make clients feel heard and valued. 

Create a dynamic digital marketing strategy for your Ecommerce business. Call 248.528.3600.

The post The 7 P’s of E-Commerce Marketing   appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Perfect for a quick website audit, Grow My Store gives a comprehensive report on your website. That report includes competitive benchmarking, recommendations, and tailored insights to help you optimize your customer/user experience. You should also check out Test My Site for developer-friendly tips on boosting site speed. It is important to have a fast-loading website to decrease bounce rate. Any corrections suggested may require you to hire a professional web agency for help. 

Do you have an app version of your company’s website? App campaigns help reach mobile shoppers and encourages them to make a purchase, or take action, for example, installing the app itself. Embedding deep links provides better mobile experiences by taking your app users from your ads directly to the corresponding app page of your app. This is key to the customer journey and the path to purchase. It makes it easier for them to complete their desired action, which is essential for good user experience.

Showcase Product Information Across Google

On Google, the Shopping tab helps to showcase your products across many places where customers turn to shop and directly integrates your product within an ad experience. You can increase your exposure at no cost by listing your products on Merchant Center or directly through your e-commerce platform such as WooCommerce for WordPress websites. 

With video increasing popularity, you now can include an interactive product feed directly within the ad unit to turn viewers into customers. Think of the product feed  as a way to turn your ad into a digital storefront. Well design ads that display your company’s brand properly will attract new customers and flag down existing customers to your product or service. Create a seamless path to purchase between brand awareness and the call-to-action.

Increase your click-through rates and conversions by adding information about promotions, sales, free and fast shipping options, and return and refund options directly to your product listing. Shoppers are constantly on the hunt for good deals and want to know all relevant information up front, so it is best to have these pieces of information clearly visible.  

Engage New Customers

Customers shop across multiple Google surfaces every day. Google avenues are Search, Discover, YouTube, Maps, and the Shopping tab. To grow your online sales, it’s important to know which ad campaigns are right for your target market. Reach the right person and convert them into a loyal customer with Google Ads.

Back in April, Smart Shopping and Local campaigns gained an upgrade to Performance Max campaigns. Performance Max campaigns allow you to promote your products or services across all of Google’s advertising channels and inventory by creating one easy-to-manage campaign. This should be less stressful for small businesses due to fact they now can focus on one area of Google analytics instead of multiple analytics for separate campaigns. With new ways to discover, research, and purchase, customers are engaging across an ever-growing number of channels, and it is important to appear on most of them. 

As mentioned earlier videos are big in advertising right now. A Video action campaign is a simple, cost-effective way to drive more conversions on and off your company’s YouTube channel. This campaign helps you drive engagement with your video ads by scaling them across the YouTube Home feed, watch pages, connected TV, and more with a clear call-to-action button. These are perfect for businesses that require demonstration of their product or service.  

Inspired to start a Google Ad Campaign? Call 248.528.3600.

The post Insights to Grow Your Online Shop with Google appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Reward Customer After They Complete a Task 

Offer a discount code or free shipping to customers that sign up for the first time or spend X amount of dollars. This creates a positive experience and rewards customers for giving up their personal information to your business. Customers will feel they are gain a bonus in addition to the product. Create trust and build a relationship between your company’s brand and the client. Building on that trust will help increase revenue and purchase conversion in the long run because your company will be helping the client make a valuable choice. 

 Add a “Last Item Left” Label 

Exclusivity and scarcity motivate customers to decide quicker on whether to make the purchase. If an item is never coming back or not coming back for a long time, they may want to purchase the item right away, so they feel like they own something rare and unique. Most CMS websites such as WordPress call it a “Ribbon” feature that you add to your product, and it will show up at the top corner of your product image. Say something like “1 left” or “gone Oct 15”. 

Send a “Item Left in Cart” Email    

Sometimes clients like to gather products but purchase them later. This can lead them to forget what they have in their cart. Send a reminder email 2-3 days later, notifying them that they have items in their cart. A lot of email campaign plugins on websites allow you to automate this task, it is called a trigger workflow. Depending on the type of plugin, it might ask something like this: send abandon cart email every _______ days. It will also allow your business to track your web visitors’ actions. This is helpful info for when coming up with a marketing strategy to keep user retention. 

 Partner with an Influencer 

An influencer isn’t just a young famous rich person, it can also be anyone with knowledge authority. Take a local boutique shop for example. If a travel blogger gives a raving review about how much they admire your hiking boots, reach out to see it they would like a free pair in exchange that they wright an article exclusively about those boots and send to their readers. This can help increase web traffic and brand awareness. Keep in mind a lot of followers doesn’t mean those followers have purchase power. Develop a social media marketing plan to include market research and specifically target potential clients that would be interested in your product and are able to purchase it. 

 Offer Free Trial Periods 

This tip is more for software or subscription-based services. Some products clients like to try before they buy. Keep generic tools free but provide one advanced feature that make your product special and different from the competition. Don’t make too difficult to cancel. Have turn-off auto-renewal payment available in their settings. Some companies make the mistake of putting cancelation too deep in the app or website account settings and this ends up frustrating the client leaving them never to return. In addition, have a survey that you send to gain feedback on how you can improve your product. This will encourage brand loyalty and make them feel included in the creation process. 

Update your E-Commerce Website with these features. Call 248.528.360

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According to Google’s Retail Marketing Guide 48% of consumers in surveyed countries around the world say they get inspiration for purchases when they are online. Shoppers browse across Google and YouTube to discover new brands and products that are relevant to them. Their methods go as follows:

• Inspiration forms when watching YouTube Videos. 
  • 78% of people surveyed in the U.S. say they feel they get the highest-quality info about products when shopping or browsing on YouTube

• Browse Google Images

• Scroll through Google Discover to catch up on interesting topics

Engage Customers as They Research 

Before making a purchase, customers seek information from trusted sources to compare products and narrow down their options. Best in category, prices, and the latest reviews are important factors customers look for. 89% agree that YouTube creators give the best information about products and brands. YouTube reviewers hit all the important factors and more trusted due to the fact the person is visible vs a star review that is faceless and could be interpreted as a bot. Consider YouTube reviewers when coming up with a social media marketing plan. 

Consumers also look up information and articles on Google Search. 40% of shoppers go to Google when researching a purchase they plan to make in-store or online. It is important that your SEO strategy is up to date. Check your website’s ranking on Google SERPs. If it not where you want it to be you may need to work with a digital marketing agency on your on-page and off-page SEO techniques. And if your budget allows, invest in Google Ads. 

Convert Customers Looking to Purchase

Convincing potential clients is key. Shoppers buy from brands that can provide a seamless experience. 31% of consumers in surveyed countries say they are researching online more before purchasing to avoid out-of-stock situations, inventory blockage, and shipping challenges or delays. They want to be able to buy a product online as soon as they find it or see what a local store has in stock. 

Utilize Google Maps, especially for local business traffic. Google Maps searches for “shopping near me” have grown globally by over 100% year over year. Maps also use to be GoogleMyBusiness app. Currently you can set a profile using Maps. Create and maintain your profile so you can be found easily. 

The Shopping tab is an underrated tool business often forget about. Almost half (49%) of consumers in surveyed countries expect to be able to buy from any store online. You want your online store to show up in the Shopping tab. Make sure in your website’s CMS your product details like name, price, and description are accurate and visible. 

Update your marketing plan based on these tips today! Call 248.528.360 

The post Customers Use Google to Browse, Research, and Buy appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Ensure Your Account is a “Business” Account 

Business accounts have features that make marketing easier: audience insights, options to add more valuable info to help potential clients find or contact outside the app, and the ability to promote posts that reach more people on top of SEO practices.

2. Double Check Your Branding

Branding on all social media channels including Instagram should be consistent. Keep presence recognizable and memorable. For example, maybe all you post have your logo in a certain corner. Make sure your profile picture, style of posts and bio look like they belong to the same company.

3. Stay Consistent & Provide Value

Post regularly, whether it is a static or carousel post in addition to Reels and Stories. Try to avoid overly sales-y posts. This turns many people off or could come off as a scam. Showcase the value of the product or service will provide for the potential buyer. You can include links to buy, but make sure they fit organically. Audience engagement builds trust. Reply to comments and questions in the comment section of posts. 

4. Create High-Quality Posts

What does high-quality posts look like? Have high-quality high-resolution imagery that blends with the vibe or feeling of your brand. Make sure the information contained on the post image itself and in the description is valuable and relevant to your industry or give your audience something to think about. 

5. Post Reels Addressing Pain Points 

Specifically address the problem your potential client may have and have your product provide the solution which you can link in your bio and mention in the Reel itself or the caption. Skincare companies are excellent examples if you need an idea of how to create Reel content,

6. Use “Link in Bio” Strategically 

Instead of linking to the home page of your website, link to a targeted landing page where customers purchase said specific item. Add calls-to-actions to your “link in bio” on static posts. An example is to say something like this: “Discover more through the link in our bio.”

7. Link to Products/Services in Stories 

Stories allows you to directly link to your product or services with a sticker. Use it to show off your product directly with your camera or tell a short story of success a client had using your service, then add the sticker right on top pointing directly to page you want them to go to. Add additional stickers that draw attention or entice people to click, be careful not to add to much. 

8. Save Stories to Highlights 

Any product or service that sells well you can save as a Story Highlight. Make sure the content is clear and customers can easily identify which product/services is which. These will stay connected to you profile instead of disappearing.

9. Promote Posts Featuring Products/Services

Promoting (sometimes called boosting) a post is a way of creating an Instagram ad. As an ad it will gain more visibility which is great for lead generation. Don’t overuse this feature, only promote posts with the best engagement. 

10. Use Hashtags wisely

For your business to be discovered, research hashtags that are relevant to industry, target demographics, and customers’ needs. Tag the hashtags to posts, Stories, and Reels accordingly. 

11. Sell with Instagram Shopping 

Not many know that you can enroll and connect your online store to Instagram. Create a “Shop” on the app and link directly to your products/services in your shop in posts, Reels, and Stories. 

Need help set up your business for Instagram?  Call 248.528.3600

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 Product name

 Product images and/or videos

 Product description & specifications

 Pricing and delivery related information

 Customer ratings, reviews, photos, videos, etc.

 Alternate product options (color, size, etc.)

 Related or recommended product options

 FAQs and other detailed information

A study by Salsify found that around 70% online buyers agreed that they had abandoned product pages on a retailer’s site because there wasn’t enough information. When designed correctly you attract more clients that complete sales and drive high conversion rates. Here are 10 additional tips to design a successful product page:

1. Ensure easy navigation & discovery 
2. De-clutter & clean the page design
3. Add responsive & high-quality media
4. Pick a captivating color palette & typeface
5. Use smart & obvious calls to action 
6. Add details that matter & motivate 
7. Suggest relevant products
8. Add multiple proofs of confidence 
9. Allure with discounts & deals 
10. Extend assistance to help customers

Need help creating successful product pages? Call 248.528.3600. 

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1. PPC ads

2. Cart Abandonment Emails

3. Participate in Forums

4. Promote on Social Media

5. Add Social Shares to Content 

6. Use Specific Keywords

7. Encourage Customer Reviews

8. Reach Out to Influencers 

9. Revamp Old Blogs

10. Create Videos 

11. Keep Site Speed Fast

12. Create Valuable Titles, Meta Descriptions, & URLs

13. Re-Target Facebook Users

14. Make List Posts

15. Backlinks from other Brands

Need help to implement these strategies? Call 248.528.3600

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Earn customer trust & loyalty 

Customers like to feel heard. Ask about specific features, designs, prices, and other aspects of the product you are unsure about. Form polls or surveys on social media or in an email campaign to discover what customers are expecting from the current design. Highlight the flaws, post corrections, and keep your audience up to date about how close you are to launching. This will create hype and make the audience feel they created this product as well. You will be viewed as a helpful partner instead of a faceless company. 

 Gain confidence in new products

Speed up the green-lighting process and show the potential of the work your company will be undertaking by providing senior leaders or colleagues with direct access to the evidence you gathered from your customers and audience. They will be more likely to give you their full support when they are confident that their potential target audience is excited and engaging with a potential new product. 

 Save time & money

Concept testing creates a specific context for the decisions researchers, managers, and leaders have to make. They no longer have to do guesswork or use outdated data which leads to disastrous mistakes that hurt the brand and cost a ton of money in manufacturing and PR to correct. They have directly heard from your client based on what they will or will not spend money on. The company’s budget can go directly into the product without haven’t to set aside a huge chunk for scandals. 

Ready to market your concept test? Call 248.528.3600. 

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Aven Tools is headquartered in Ann Arbor, Michigan, 4330 Varsity Dr. Ann Arbor, MI 48108 Aven Tools is a supplier of high performance tools for microscopy, inspection, and precision assembly. Aven’s world class Custom Digital Microscopes & Video Inspection Systems are tailored to your specifications.

Mike Shahpurwala, President of Aven Tools said, “We would like to thank everyone at Miller Media for bringing to life a fantastic new web site for us. Tim Doyle, our in-house Media Manager, was instrumental in updating all of the product attributes of over 700 unique products. Great work!”

The new site design provides our online visitors with dramatic improvements in navigation, appearance and accessibility. The homepage welcomes you with eye pleasing colors, a clean uncluttered design, moving product images and the ability to easily select a product. The ‘search’ feature was created with streamlined search functionality to enable you to quickly find any product on our website. In addition, footers and sidebars on every page provide intuitive site navigation. We invite you to explore the new Aven Tools website and discover all that we have to offer.

The Aven Tools website has been dramatically redesigned with a fresh new look. “We’re thrilled to have the opportunity to help Aven expand awareness & distribution of their products” says Dan Miller, president of Miller Media. “We love working with great brands here in Michigan!”  To contact Miller Media: Email: info@millermediainc.com , Phone: 248.528.3600, www.millermediainc.com

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