1. Use referral emails

2. Highlight good reviews 

3. Allow customers to send a text message inquiry

4. Have multiple ways to contact you (chat bots, website, phone number, & social media) 

5. Run a paid search ad or Google Ad

6. Update Google My Business Profile 

7.  Attend a tradeshow or local fair

8. Sponsor a team, organization, or charity 

9. Run a new paid social campaign 

10. Build an email list through company blog, newsletter, & coupon codes

11. Use QR codes on business cards & social posts 

12. Refer customers to complementary businesses 

13. Join a networking group

14. Participate in local community events & gatherings

Start a user-researched web project today? Call 248.528.3600

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1. Do you stick to the recommended character limit when writing your ad copy? 

Character counts can be frustrating when you have a complex message to get across, but it is important that you stick to the limit. Narrow down what you want to say, so it reads clearly and precisely. If you are really struggling with narrowing down essential details, cut it off at an interesting point. Then add a call-to-action and link to your company’s blog or landing page. Sticking to the character limit makes it easier for the social platforms’ algorithm to recognize you and prioritize your business as a subject matter authority. 

2. Does this ad work for mobile users? 

Most social media users are on their phone when interacting with a platform. Make sure your ad is optimized for mobile. This means company logo, text, and images all must be recognizable at a small size. Different platforms have different sizes for video and picture layouts. You may want to have a few landscape and portrait versions of the ad so nothing important is cut off. 

3. Are the image and copy aligned with the goal of the ad?

Make sure your photos or illustrations match what your body copy is about. For example, if you are a dress boutique and your goal is to attract more people to your website. Have a photo of one of your dresses. Then add text. Your text might be something like this:

“This dress and other beautiful dresses like it are now available on our amazing online shop!”

Another example for a service-based company is say that you are a law firm, and your goal is to gain more bookings. You may use flat icon illustrations of the type industries that need your services. Then add text like this:

“We provide the best lawyers to help your business. Book now for your first free 30-minute consulting secession.”

4. Does your ad have a CTA wording on a button or link?

CTA stands for call to action. Social media platforms such Facebook, Instagram, and LinkedIn have built in call-to-action features that allow you to add to your post. You still need to design an ad that contains CTA for platforms that do not have built in features. Some basic CTA samples that you can as links or buttons are:

• Learn More
• Buy Now
• Purchase Here
• Book Now
• Order Online Today
• Sign Up Today
• Call Now
• Get Started 
• Contact Us
• Let’s Chat 

5. Is your ad directed towards the correct audience? 

Even if your imagery and body copy are well-designed and written, this means nothing if the correct audience doesn’t see it. Make sure SEO best practices are included. This means important keywords are included in your body copy and hashtags. Setting features on a lot of platforms have features such as alt tags, meta description, and location tags. Make sure that these are all tailored based on your target audience. You want to make sure your ad has maximum reach. 

Struggling creating an effective social ad? Let us do it for you. Call 248.528.3600.

The post 5 Items to Consider Before Using Paid Social Ads appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

41% of shoppers go to Google when discovering a new brand according to their survey across countries. As your company’s brand grows, it’s important to appear across places where potential customers may be browsing and to create real value that is meaningful and distinct through your content. Immersive and creative content in channels such as video, search, and feeds on Google can help build brand awareness. It will also help you differentiate your brand from your competition with shoppers who are in the market for products or services like yours.

Connect with Customers Through Video Marketing 

Over its lifetime YouTube has evolved from purely an entertainment platform to a place where viewers go to learn, stream, and get inspired by their next purchase. Google found that every day people watch over a billion hours of video and generate billion of views on YouTube. That is a huge amount of people and opportunity to create potential new customers. Video reach campaigns can help spread your brand’s message, product advertisement, or service demonstration reach as many people as possible in your target audience demographic at a reasonable cost. This is perfect if you are small business or if you marketing budget is tight. 

Let Your Business be the Answer When Users Search and Browse 

According to the guide, 61% of consumers in surveyed countries around the world say they visit multiple websites before settling on what to buy and who to buy it from. This means shoppers do not always have a specific company in mind when they search the category they are interested in. They usually search for reviews or articles first to help inform their decision. There are many ways to highlight your good reviews or demonstrate trustworthiness. Here are some important items in include in your digital marketing strategy to achieve this:  

• Broad match keywords & Smart Bidding

 Broad match can save time, simplify your Google account, and increase website traffic by finding all relevant searches that are expected to perform. Combine with Smart Bidding to set the right bid for each search within your performance goals.

• Responsive search ads

Responsive search ads combine creativity with machine learning to help show relevant ads to users. If a customer is searching Google without a specific brand or product in mind, you can put your products in the spotlight by appearing in these searches.

• Image extensions 

Compelling visuals can help you differentiate your brand from companies that sell something similar with shoppers across Google. To optimize your ads’ performance, use image extensions to complement your existing text ads with relevant visuals that engage your audience and drive a call-to-action.

• Discovery campaigns 

Discovery campaigns can help you deliver highly visual and inspiring personalized ad experiences to your target audience who are ready to discover and engage with your brand. With this solution, you can reach up to 3 billion users on feeds across Google and YouTube with a single campaign.

• Audience solutions 

To build consideration among users who are actively looking to make a purchase, use in-market audience targeting. This drives action from new customers who share similar characteristics with existing customers, use similar audiences. To reengage existing customers across the web, use Customer Match. Telia Norge increased their revenue by 15% and conversion rate by 22% among existing customers using this service. 

Ready to optimize your marketing plan with these Google tips? Call 248.528.360

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Top: Drive Traffic & Awareness

The top goal of your content should be to drive traffic and awareness to your company’s website, social media, or local storefront. Make your ideal customer aware of the problem your product or service solves. This can be done with online advertising, direct email marketing, instructional video marketing, and SEO. 

Middle: Generate Leads 

Turn awareness and engagement of the user into qualified leads to pass to your sales team. Use content that can only be accessed by a user if they provide personal information such as name, email, phone #, etc. This can come in the form of a contact forms or email subscriptions boxes. Unlike the top, this content coverts traffic already gained into leads that your salesperson or team can follow up on and start a conversation. 

Bottom: Convert Leads to Sales 

The audience is engaged, you provided valuable content, collected emails, and given your sales team something to take action with. So, what now? You create supplementary content that team can use and that makes potential customers feel confident in their purchase. This content is usually case studies, specific use-cases of your product, free trials, or statics showing the benefits of your product. This type of content helps potential clients feel that your business is reputable and that their purchase will not be wasted. 

 Keys of Content Marketing Success

 Understand the Buyer’s Journey

• Awareness
  • Identify the problem
  • Conduct online research 

• Consideration
  • Explore solutions
  • Research Vendors 
  • Determine relevant strategies 

• Decision 
  • Create a shortlist of solutions 
  • Assess the ROI of each
  • Make purchase decision 

 Tailor Your Funnel the Buyer’s Journey

• Create Content for Each Stage:
  • Top: SEO, Blog Content, Videos, YouTube channel, How-To Content, Webinar Snippets, Social Media ads, Targeted Web ads, Direct Email, Cold Email/Outreach.
  • Middle: Case Studies, Templates, Drip Campaigns, Newsletters, Webinars/Events, White Papers, GooglemyBusiness Profile
  • Bottom: Customer Stories/Testimonials, Competitor comparisons/spec sheets, Trials, Demos, Sales Deck. 

 Customer Retention 

This phase is often forgot, but very important for your business to stay relevant and successful. Your sales, customer service, support team, and marketing team all need to be working to maintain the customers attention. Share insights and resources into your product or services that will help customers succeed and create behind-the-scenes content from your company to keep the client engaged and part of your business. This strengthens the relationship and creates community around your product or service. 

Create a content funnel with us today! Call 248.528.360 

The post How to Create and Succeed with a Content Marketing Funnel appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Define your Goal & Market

What type of results do you want? For example, you want more attention to your content. Enter the keywords related to what users would search for to find your information. Or, if you need an increase in sales conversions, enter keywords that revolve around the moment of purchase.

2. Choose the Right Keywords for Your Ads

Use a Keyword Planner to determine relevant keywords for your products or services. Research the frequency or significant volume certain keywords are searched and how they change over time. Include links for users to go to that direct them directly to relevant information. Price Per Click (Pay Per Click) can help boost your campaign, but before you implement this action, calculate your advertising budget and estimate what you will need for each keyword.

3. Select a Type of Campaign 

• Search Campaign: Ideal for your potential customers to know your products or services. Goals include direct traffic to your website, increase sales or generate sales opportunities. You will only pay when there is an interaction (PPC – Pay per click).
• Shopping Campaign: Showcase your products in the biggest online marketplace. You will only pay when buyers click to go to your website or when they see local inventory.
• Display Campaign: Advertise on the Google Display Network or Google My Business. Promote your business on Google news pages, blogs, and websites like Gmail or YouTube.
• Video Campaign: YouTube is also a search engine. You will only pay when someone sees one of your ads for at least 30 seconds, sees it in its entirety, or interacts with it. 
• Mobile Campaign: This ad helps you to connect with potential customers on mobile devices through text, image, video, and HTML5 ads.

4. Make a Difference

Generate and attract interest. Think about what your client values and be respectful of their time. Find in their searches and associate them with the solutions you offer with your brand: to invite them to buy, fill out a form or the objective that you have previously set for yourself. Make sure to strategically plan out the frequency they will appear and avoid too many appearance; this could overwhelm the potential client. 

5. Link Google Search Console 

Google Search Console allows you to have access to the data. This will help you understand the relationship between organic searches and your Google Ads campaign. You will have an insight into how users are being reached through search. This will help in determining which type of ads best suites your target market for future marketing campaigns. 

6. Analyze & Optimize Your Campaigns 

Analyze your results. Determine which group of ads have a high conversion rate. What type of ad was most effective? Make adjustments to improve your campaign. Control the investment of your budgets, evaluate better performing keywords, and fine-tune your ROI. If need be, use Google’s Performance Planner. It forecasts your campaigns, identify new opportunities by period, and manages budgets for different accounts and campaigns.

Start your Google Ad Campaign today! Call 248.528.3600. 

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Starting off prices are reasonable. The average WordPress developer usually charges $50 per hour. $1,000 is what a person usually pays for a full site design when starting out their business. However, custom-built WordPress websites can cost anything between $1,000 and $100,000. This gives your business room to grow without sacrificing the budget from other areas of your business. WordPress has a plethora of free to low-cost Plugins to help cut costs when needed. This helps freelance businesses still run smoothly no matter the economic state in your area. 

Start your freelance career today with a WordPress website. Call 248.528.3600

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Earn customer trust & loyalty 

Customers like to feel heard. Ask about specific features, designs, prices, and other aspects of the product you are unsure about. Form polls or surveys on social media or in an email campaign to discover what customers are expecting from the current design. Highlight the flaws, post corrections, and keep your audience up to date about how close you are to launching. This will create hype and make the audience feel they created this product as well. You will be viewed as a helpful partner instead of a faceless company. 

 Gain confidence in new products

Speed up the green-lighting process and show the potential of the work your company will be undertaking by providing senior leaders or colleagues with direct access to the evidence you gathered from your customers and audience. They will be more likely to give you their full support when they are confident that their potential target audience is excited and engaging with a potential new product. 

 Save time & money

Concept testing creates a specific context for the decisions researchers, managers, and leaders have to make. They no longer have to do guesswork or use outdated data which leads to disastrous mistakes that hurt the brand and cost a ton of money in manufacturing and PR to correct. They have directly heard from your client based on what they will or will not spend money on. The company’s budget can go directly into the product without haven’t to set aside a huge chunk for scandals. 

Ready to market your concept test? Call 248.528.3600. 

The post The Benefits of Concept Testing appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

The post SEO vs Google AdWords. Which is best? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than ever for the average individual to create a successful #Google search ad campaign.

Smart Features – bring complications, but offer advantages

The update from Google AdWords to Google Ads brings many new features, including more automated and smart options, like Smart Campaigns, with new and updated tools integrated directly into the Google Marketing platform.

These updates have great potential but they could have both positive and negative effects for users. While the new features open up possibilities for professionals, these same features could confuse and discourage novice search advertisers.

Working together yields better results – Google Partner

One of the consequences of the updates is that google ads will not be completely automatic. Experts who are familiar with the platform will easily take advantage of the new platform’s features, thus gaining an advantage over both manually created and automated ads.

To create a really profitable campaign today requires a considerable amount of prior Google knowledge and experience; this new complexity in Google Ads will now force general marketers to seek out an agency that specializes in Google Ads for help a GOOGLE Certified Partner.

Google Ads trends in 2019

An already complicated field is becoming even more complex. The enormous number of digital advertising options now offer an equal or even greater potential for failure. Those who choose to manage and execute advertising campaigns by themselves, or to only work with general agencies, will likely face a significant loss of time and, potentially, revenues. True Google Ads advertising professionals, who can create winning campaigns in a timely manner, will be worth the investment.

For this reason, the field of digital advertising, and more specifically advertising with Google Ads, is becoming more and more professional. Real success requires real experts. If you are looking for help give us a call 248.528.3600.

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1. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
2. Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
3. If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results. (SEO Book)

*Miller Media is a Google AdWords Certified Partner and has been a Michigan based Google advertising professional company since 2005.
Want a few more reasons: ADWORDS Fast Facts

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