1. Set up exclusive offers 

2. Use email marketing 

3. Update old web content 

4. Use PPC ads or Google Ads

5. Optimize your website for mobile devices

6. Invest in SEO services

7. Live-stream videos

8. Create short-form videos

9. Partner up with an influencer 

10. Use local search marketing (Google My Business) 

11. Integrate social media to your website

12. Use Google Analytics to track web visits & other data

13. Create a landing page 

14. Retarget your ads

15. Chop up long-form content into short-term content

16. Update or upgrade plugins & software 

17. Set up holiday calendar for the rest of the year

18. Send out digital coupons

19. Network with your local community or journalists 

20. Reshare popular posts 

21. Build a company blog 

22. Start a company podcast 

23. Highlight good reviews 

24. Create branded icons for your website 

25. Send out a quality service survey 

Need help starting these strategies? Call 248.528.3600

The post Easy Digital Marketing Strategies for 2023 appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Image Extensions 

The consumer visual experience when browsing products and services online has become more critical as time passes. Image extensions help create a more visually appealing search ad that will draw in your target market. Image extensions appear on both desktop and mobile devices while enhancing the relevance of your search ad by including images of your business’s products or services in the ad. Image assets for these extensions perform best when they are closely relevant to queries within the ad group or campaign. They should convey useful information to your potential client and match the experience they will find on your landing page. Google has other requirements in terms of content and quality that need to be followed to make sure you campaign is successful. If you are struggling with extension or ad creation search for a digital marketing agency that can help you with google ads. 

2. Structured Snippets

Structured snippets extensions list specific aspects of your product or service. This extension has a predefined “header” for values. You do not need landing pages for each product or service because they do not link to your website. This good for businesses that do not have a complete website yet, but still want to get the word out about their product or service. Each snippets extension has a “heading” such as:

• Amenities
• Brands
• Destinations
• Degree programs
• Courses
• Featured hotels
• Insurance coverage
• Neighborhoods
• Service catalogs
• Models
• Show
• Styles
• Types

After selecting the header, enter the values such as “free Shipping” for amenities or any unique features your product or service has that your competition may not. This ad extension can add value by giving your potential client more information and differentiating your ad from competitors who are not using this extension.

3. Price Extensions 

Price extensions are a great alternative for businesses that do not have product feeds or is a service-based company. They can instead showcase products and services with price points. This extension presents themselves in search results below the main ad text which can lead to attracting greater attention to the ad as well as a curiosity to dive deeper into the content of your business’s website. You have a minimum of three and up to eight items, or cards, that can be added per price extension. A potential client can then scroll through and click on items individually to view. Like the structured snippets, Google has predefined types of price extensions:

• Brands
• Events
• Locations
• Neighborhoods
• Product categories
• Product tiers
• Service categories
• Service tiers
• Services

Each card has a header and description of 25 characters each, appearing above and below the price. This is important for business that do not have one set price point. A price qualifier can be added such as “from”, “up to”, and “average.” Price extensions can be added to the account, campaign, or ad group level. Note that adding to the ad group level is a great place for more detailed items to be tailored to a subgroup for example: “European cars” vs. “German cars.” These ad extensions can also be scheduled for a start and end date, along with custom hourly scheduling. This is ideal for seasonal or holiday promotions. 

4. Call Extensions 

Call extensions serve a phone number with your ads that is redirected to your official phone number. Since mobile is the primary device for search, you want to connect potential clients directly with your sales or customer service team by phone call. Use the PPC platform forwarding numbers. They will show your call information, call conversions, and valuable search data on how people are finding your business’s phone number. Note that a phone call can be counted as a conversion, defined by the number of seconds a caller is on the phone call. Also, the number of seconds should be defined based on each business’s unique phone behavior for closing callers. If phone call lengths are below this threshold too frequently, or many calls are missed, it’s a good time to review optimization ideas:

• Are too many “wrong” numbers coming through? 

This could be due to the ad being triggered by different business names or competitors based on keywords. Check search queries and ask phone repetitives what they have been hearing from callers. These keywords can be used as negative keywords.

• Too many missed calls? 

Ensure the ad is scheduled during business hours only when someone is available to answer that call. That could mean not running ads during the holiday shutdowns, for example.

• Calls from physical locations not serviced by your business. 

Adjust geotargeting to be more accurate. Also use this instant as an opportunity to learn more about these callers and the current market demand around your product, service, or industry. 

Let us help you with your Google Ads.  Call 248.528.3600.

The post 4 PPC Ad Extensions for Maximum Impact  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Content Campaigns
2. Contest Campaigns
3. Email List-Building Campaigns
4. Holiday Campaigns
5. User-Generated Content Campaigns
6. Event Campaigns
7. Product Launch Campaigns
8. “Ditch Your Old Product” Campaigns
9. Brand Awareness Campaigns
10. Partnership Campaigns
11. Give-Away Campaigns
12. Deal/Sale Campaigns
13. Google Ad Campaigns
14. Customer Loyalty Campaigns
15. Referral Program Campaigns
16. Influencer Campaigns
17. Thought Leadership Campaigns
18. FAQ Campaigns
19. AMA Campaigns
20. Viral Marketing Campaigns

Start your campaign today calling 248.528.360. 

The post 20 Proven Effective Marketing Campaign Ideas appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. PPC ads

2. Cart Abandonment Emails

3. Participate in Forums

4. Promote on Social Media

5. Add Social Shares to Content 

6. Use Specific Keywords

7. Encourage Customer Reviews

8. Reach Out to Influencers 

9. Revamp Old Blogs

10. Create Videos 

11. Keep Site Speed Fast

12. Create Valuable Titles, Meta Descriptions, & URLs

13. Re-Target Facebook Users

14. Make List Posts

15. Backlinks from other Brands

Need help to implement these strategies? Call 248.528.3600

The post 15 Easy Strategies to Increase E-commerce Website Visitors appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

With the new year comes new business goals. We can help you achieve those goals by providing a variety of digital marketing services: 

 Pay Per Click Campaigns 

 Web Design & Development 

 SMM

 Custom WordPress Development 

 Mobile Web Development

 Branding 

 Graphic Design & PR

What are your new business goals? We love to here them! Call 248.528.3600.

The post Happy 2022! appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.