Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future: According to Google’s marketing …
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Creating high quality content is the best way to interact with your target audience. You want to focus on creating and distributing valuable, relevant, and consistent content. Public relations (PR) is about influencing and engaging with your target audience to build a trusting relationship between key stakeholders across numerous platforms to shape and frame the …
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Ad extensions will maximize your visibility in SERPs and improve the performances of your Google Ads. They allow for additional detailed messaging that does not fit into regular ad copy. This is important for clarity when marketing your product or service. So, without further ado, here is 4 PPC ad extensions you should consider using: …
According to Statista, Instagram has over 2 billion active users. This platform is perfect for companies to use to build a following and engage with existing and potential clients. Unfortunately, many companies make mistakes that cause them to leave the platform, thus missing out on building brand loyalty and increasing revenue. Here are the 5 …
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Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: 🎁 Post and Advertise on Social Media Create a feed that is festive and …
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It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
According to the National Retail Foundation, studies show that American consumers spend roughly around $988 on gifts for family, friends, and loved ones. Now is the time to make sure your website’s SEO is helping you ranker better and drawing your audience to the pages they need to make their purchases. Here are 6 tips …
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Suffering post-Thanksgiving brain fog? Here are social media content ideas to help your business continue to grow: 1. Post a customer review 2. Live Q &A with prepared questions 3. Live event or party your business hosts or is attending 4. Share good news from different local businesses 5. Share a post from a local …
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Whether you are a small business, large business, b2b or b2c, sales are huge during winter holiday seasons. It is time to amend your current content scheduling, designs, and campaigns based on consumer behavior. To ensure maximum ROI, consider creating a content strategy based on the following: 1. Ask what your target audience is doing …
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A brand style guide is an essential tool for your business. It usually comes in the form of a pdf, PowerPoint, or physical booklet. It contains all the graphic elements you need for your company including but not limited to logo rules for usage, typography rules, graphic element samples, color pallet color codes for digital …