Not all businesses need local SEO. Businesses that do are ones that serve a specific geographic location (or several). They need to rank in local search for the key terms potential customers are searching for in their area. Google considers many different ranking signals, and therefore it is important to develop a local SEO strategy. …
Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have …
Social media trends provide a fantastic opportunity to spread brand awareness and grow an audience. But did you know it can also boost your search engine results and drive traffic and sales to your website. It is time to include social media trends in your digital marketing strategy. Not convinced? Here is an example of …
⚠️ Attention business that have a Google My Business Profile or plan to get one! Soon, Google Maps and Search will replace the Google My Business app as the way to manage your profile. Millions of merchants already use either Google Maps or Search to connect with their customers and generate leads to their website. Start using …
It is important for your websites to be found through search engines. Google uses Googlebot to index websites and organizes their ranking. Here are ways to control the crawling and indexing so you can control what part of your website is favored: Use Robots.txt Nofollow (meta robots tag) Change your crawl rate using Google Search …
Is your website ranking on Google SERPs? If not, it is time to evaluate your SEO strategy and web security. Shifting from HTTP to HTTPS with an SSL certificate has been heavily endorsed by Google in an effort to create a better customer experience. Google’s Gary Illyes claims that HTTPS can act as a tiebreaker in …
How an SSL Certificate Helps Boosts SEO Rankings Read More »
New websites are the newborn infants of your company. They can’t comprehend language yet because the pages aren’t indexed by Google yet. They also have no backlinks to call friends and have no societal authority. As time moves forward, Google acts as a playground that will eventually find your website and apply changes that help …
SSL certificates help secure your website and boost your search engine ranking effortlessly. The HTTPS version of your website gives you an advantage over the HTTP version. HTTPS indicates that it has been verified while the HTTP version indicates that your website is ‘’Not secure’ and comes off as a scary signal. Even if your …
Whether you are an entrepreneur, small business, or corporate business it is a great idea to include a blog on your website. There are Approximately 76.5 Million WordPress Blogs that reach 181 million monthly unique views making it the 4th most viewed platform in the US after Google, Facebook, and Yahoo. WordPress also gets more …
Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
