Link building alone will not help your website grow in authority or organic search traffic. Here are 13 off-page SEO tactics including link building that can help you achieve these goals: Link Building Earning backlinks from high-authority websites helps position your site (especially in Google’s algorithm) as an authority. These high authority links work like …
TikTok moves very fast, and it can be difficult to keep up with trending content. The best way to make sure your brand stays relevant on TikTok is to develop a marketing strategy. Here 9 steps to help you create a strategy that builds your brand and attracts potential clients: 1. Understand the Platform & …
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If your business is older than a year or two, the content on your website is already outdated. This hurts your search result since your answers are no longer helpful to your audience. Links in old articles may also be broken, which Google specifically doesn’t like. Many brands hesitate to delete content, but the results …
Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …
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When it comes to digital marketing for certain products or services collaborating with business that have teams that completement each other can create a campaign with massive success. Additional benefits include: ❇️ Better Communication Cross functional teams can communicate with each other without arbitrary department walls. If a problem arises that one department can’t solve, the …
According to contentmarketinginstitue.com, 87% of B2B marketers use email campaigns, with 77% of the content being educational. Customers like to educate themselves on solutions to their problems. Create content that teaches, informs, and inspires these customers to pick your product or service. Optinmonster.com states that 84% of people decide to buy a product or service after watching …
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According to Think with Google, 53% of shoppers always do research before buying any product or service. Whether you’re are a B2B company or a B2C company, your website is the backbone of your e-commerce business, and your goal is to gain as many website visitors as possible. Increased web traffic means more lead conversions for newsletters, webinars, call-to-action, …
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Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
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Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
💼Gradients in text & icons Adding gradients to flat icons and backgrounds add vibrance to mundane or stock photos. Using a gradient as a text fill can also provide maximum impact of an important word (preferably a keyword). Flat illustrations are starting to feel boring so applying a gradient to certain areas of an illustration …
