So who are we really writing for, humans or machines?    

Here are a few takeaways  that will help you create more strategic, relevant and successful content marketing experience:

• Develop content loyalty
• Use PPC to step up your SEO game
• Write for humans and machines

At the end of the day, it really comes down to providing value to your readers. When your readers are happy, the search engines will be happy, and you’ll get the traffic you deserve.   Read More: Rethink your content marketing