Our advice is to focus on creating user friendly, high content quality sites that create a good user experience and employ white hat SEO methods instead of engaging in web spam tactics.
These tactics include:
1. Developing 15 to 20 realistic target phrases with meaningful keyword research.
2. Focus on user experience down to the inner-page level.
3. Set it and DO NOT forget it. Keep the website up to date with the most relevant industry specific content for your business.
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