Your B2B website strategy boils down to figuring out what your current and potential customers want online and then meeting that desire online. As more small businesses continue to launch or upgrade their Web presence, we’ll have to learn a few things in order to maximize that digital migration. You have to prepare your website and that starts with understanding what your current and potential clients want from you online and then giving it to them. Sounds simple enough…
Ultimately, your Web design is not about your favorite things. It’s about clearly and simply relaying a message that connects with your visitors in 2 seconds or less. Your visitors what to know:
- What you have.
- What you can do for them.
- Who you are.
- That they can trust you and your message.