According to Google’s marketing retail guide, 40% of U.S. holiday shoppers say their holiday shopping experience has made them consider shopping much earlier for other milestones this year. This means your holiday gifts offers, specials, and other deals should be ready a couple months in advance. With consumers combining online and in-store shopping, preparing an omnichannel holiday strategy early will be critical to reaching shoppers along their purchase journeys. Have both your supply chain and digital marketing plan ready before November. 

If fact, it might be best to have new strategy right after the current holiday ends. According to the guide, June 2021 reported 31% of U.S. shoppers had already started their holiday shopping and 37% of shoppers who shopped the previous holiday season wished they had started earlier. During COVID-19 and currently, a lot of business’s supply chains had stock issues, causing over 50% of U.S. shoppers surveyed to say that they would start holiday shopping earlier to avoid an item being out of stock. This is especially important if you are an ecommerce business or a product-based company. Several suggestions from Google to include in a marketing strategy are:

• Use the Insights page in Google Ads and best sellers report to keep up with consumer demand. 
• Notify customers with promotions, sales, free and fast shipping options, and return and refund options directly to your product listings.
• Create a Business Profile and run a Local campaign to connect with local shoppers. 

If you are struggling with any of these items Miller Media can help with Google Ads and provides Google Analytics Consulting to create a marketing strategy that is successful. 

Multichannel Shopping is the Main Way People Shop

Omnichannel or multichannel shopping has led to only 4% of U.S. holiday shoppers not using digital channels for their shopping according to the retail guide. This means have a digital presence is a requirement for your business. Have a website, create social media accounts, and GoogleMyBusiness Profile for your business. If you are missing one or more of these avenues and can’t manage them yourself a digital marketing agency can help you. Also, convenience is key for people around the holidays. Minimize stress for last-minute shoppers, who rely on local and nearby stores. In Google Maps, searches for “gift shops near me” have grown globally by over 60% year over year. Make sure your on-page and off-page SEO is effective, so new or returning customers will see you first on Google’s results page. Other ways Google suggests helping shoppers see your business is with: 

• A Performance Max campaign, and through your app (if you have one) by deep linking to reach the right customers. 
• Smart Bidding for store visits or store sales. 
• Listing your products for free across Google Shopping 
• Local inventory ads and adding  Pointy  to your Business Profile to reach nearby customers by promoting available inventory. 

People Use Google for Holiday Inspiration

Google states that 43% of U.S. holiday shoppers that used Google said they did so to get gift ideas, and 64% said they did so for discovery and inspiration. This is very important for retailers. Search visibility is critical to capturing these shoppers. Include gift guides in your company’s blog. In addition, promote your products to your target audience at the right time across Google surfaces, like Search, YouTube, Gmail, and the Shopping tab. This takes SEO, website optimization, PPC, Google Ad creation, social media marketing, and other digital marketing services. All this can be overwhelming to maintain. If you are struggling to market your business while trying to run it, let the team here at Miller Media do it for you. 

Need help preparing for future holiday marketing strategies? Call 248.528.3600.

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How do I create a Google Business Profile? 

You can create your profile through Google Search and Maps. First, sign into your business’s Google Account. Then go to “create a profile”. Next up, you enter the name of your business or select your business from the list of suggested businesses as you type. After that search for your business category. Once that is done, click “Next” and enter whether you have a location customers can visit. Follow that task up with entering the service area of your business, phone number, and website URL. After that you should be finished and all that is left is to choose a verification option. For more details visit Google’s Support Page or contact us, we’d be happy to help in addition to any Google related services. 

Bonuses to Have that Help Your Business  

Google Business Profile lets you select various attributes to let customers know special details about your business. These attributes also appear on your products in the Shopping tab when you add then to your Merchant Center account. Examples of attributes are women led business, black-owned business, LGBTQ+ friendly, etc. 

Performance Max campaigns help bring buyers to your stores by promoting your locations to shoppers when they are browsing on Google Maps, Search, YouTube, and the Google Display Network. This advertising strategy formally known as local campaign can help drive foot traffic by sharing store openings, special in-store promotions, updated business hours, and specific products that are available in nearby stores. Pair this with local inventory ads. Local inventory ads let potential clients know whether the products they’re looking for are available before coming into stores. You can showcase products that are available in your nearby stores on Google Search and highlight your fulfillment options like curbside pickup, pickup today, and pickup later. 

Measuring the impact your online ads can be done with Google’s Smart Bidding. This part of measuring in-store visits is vital for meeting your business goals. Use “Smart Bidding for store visits” or “Smart Bidding for store sales” to maximize total sales. Bid the right amount to attract the right customers. It does not matter whether they end up purchasing online or in your store. This is an important tool for helping increase sales and ensure you continue to be a business. 

Need help with using Google Business Profile or Google Ads? Call 248.528.3600.

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Perfect for a quick website audit, Grow My Store gives a comprehensive report on your website. That report includes competitive benchmarking, recommendations, and tailored insights to help you optimize your customer/user experience. You should also check out Test My Site for developer-friendly tips on boosting site speed. It is important to have a fast-loading website to decrease bounce rate. Any corrections suggested may require you to hire a professional web agency for help. 

Do you have an app version of your company’s website? App campaigns help reach mobile shoppers and encourages them to make a purchase, or take action, for example, installing the app itself. Embedding deep links provides better mobile experiences by taking your app users from your ads directly to the corresponding app page of your app. This is key to the customer journey and the path to purchase. It makes it easier for them to complete their desired action, which is essential for good user experience.

Showcase Product Information Across Google

On Google, the Shopping tab helps to showcase your products across many places where customers turn to shop and directly integrates your product within an ad experience. You can increase your exposure at no cost by listing your products on Merchant Center or directly through your e-commerce platform such as WooCommerce for WordPress websites. 

With video increasing popularity, you now can include an interactive product feed directly within the ad unit to turn viewers into customers. Think of the product feed  as a way to turn your ad into a digital storefront. Well design ads that display your company’s brand properly will attract new customers and flag down existing customers to your product or service. Create a seamless path to purchase between brand awareness and the call-to-action.

Increase your click-through rates and conversions by adding information about promotions, sales, free and fast shipping options, and return and refund options directly to your product listing. Shoppers are constantly on the hunt for good deals and want to know all relevant information up front, so it is best to have these pieces of information clearly visible.  

Engage New Customers

Customers shop across multiple Google surfaces every day. Google avenues are Search, Discover, YouTube, Maps, and the Shopping tab. To grow your online sales, it’s important to know which ad campaigns are right for your target market. Reach the right person and convert them into a loyal customer with Google Ads.

Back in April, Smart Shopping and Local campaigns gained an upgrade to Performance Max campaigns. Performance Max campaigns allow you to promote your products or services across all of Google’s advertising channels and inventory by creating one easy-to-manage campaign. This should be less stressful for small businesses due to fact they now can focus on one area of Google analytics instead of multiple analytics for separate campaigns. With new ways to discover, research, and purchase, customers are engaging across an ever-growing number of channels, and it is important to appear on most of them. 

As mentioned earlier videos are big in advertising right now. A Video action campaign is a simple, cost-effective way to drive more conversions on and off your company’s YouTube channel. This campaign helps you drive engagement with your video ads by scaling them across the YouTube Home feed, watch pages, connected TV, and more with a clear call-to-action button. These are perfect for businesses that require demonstration of their product or service.  

Inspired to start a Google Ad Campaign? Call 248.528.3600.

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According to Google’s Retail Marketing Guide 48% of consumers in surveyed countries around the world say they get inspiration for purchases when they are online. Shoppers browse across Google and YouTube to discover new brands and products that are relevant to them. Their methods go as follows:

• Inspiration forms when watching YouTube Videos. 
  • 78% of people surveyed in the U.S. say they feel they get the highest-quality info about products when shopping or browsing on YouTube

• Browse Google Images

• Scroll through Google Discover to catch up on interesting topics

Engage Customers as They Research 

Before making a purchase, customers seek information from trusted sources to compare products and narrow down their options. Best in category, prices, and the latest reviews are important factors customers look for. 89% agree that YouTube creators give the best information about products and brands. YouTube reviewers hit all the important factors and more trusted due to the fact the person is visible vs a star review that is faceless and could be interpreted as a bot. Consider YouTube reviewers when coming up with a social media marketing plan. 

Consumers also look up information and articles on Google Search. 40% of shoppers go to Google when researching a purchase they plan to make in-store or online. It is important that your SEO strategy is up to date. Check your website’s ranking on Google SERPs. If it not where you want it to be you may need to work with a digital marketing agency on your on-page and off-page SEO techniques. And if your budget allows, invest in Google Ads. 

Convert Customers Looking to Purchase

Convincing potential clients is key. Shoppers buy from brands that can provide a seamless experience. 31% of consumers in surveyed countries say they are researching online more before purchasing to avoid out-of-stock situations, inventory blockage, and shipping challenges or delays. They want to be able to buy a product online as soon as they find it or see what a local store has in stock. 

Utilize Google Maps, especially for local business traffic. Google Maps searches for “shopping near me” have grown globally by over 100% year over year. Maps also use to be GoogleMyBusiness app. Currently you can set a profile using Maps. Create and maintain your profile so you can be found easily. 

The Shopping tab is an underrated tool business often forget about. Almost half (49%) of consumers in surveyed countries expect to be able to buy from any store online. You want your online store to show up in the Shopping tab. Make sure in your website’s CMS your product details like name, price, and description are accurate and visible. 

Update your marketing plan based on these tips today! Call 248.528.360 

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Understanding Google’s PageSpeed Insights Tool

There is a difference between PageSpeed vs. Load Time. PageSpeed is a score given by Google by its PageSpeed Insights tool. It takes raw performance metrics and converts them into a score between 1 and 100. The goal is to get as close to 100 as possible. Keep in mind that it’ll offer opportunities and diagnostics reports as part of its report, those do not directly contribute towards the performance score. This means that PageSpeed, on its own, is not actually a true indicator of the loading time of a site. Use Load Time in addition to PageSpeed. It’s the average time it takes for a page to load for a user but does not calculate a score. The actual time a page takes to load is measured in seconds or milliseconds (between starting and finishing the page load). These separately will not give you an insight into what’s causing speed issues or how to fix them, you will need to use several indicators to identify and resolve issues. 

How Does it Work? 

Google PagesSpeed Insights tool is powered by Lighthouse and provides both ‘lab data’ and ‘field data’ for a page. ‘Lab data’ is collected in a controlled environment when scanning a page. This is a great way to help you identify performance issues and find solutions for fixing these. ‘Field data’, alternatively, is collected from real-world performance data when users load your page. Curtain problems and apparent bottlenecks that make it harder for your real visitors to convert can show up here.

The performance metric results used to calculate this are not weighted equally. Instead, things like ‘first contentful paint’ (the first time something a user can see shows up) have a larger effect.

• 3x – first contentful paint.
• 1x – first meaningful paint.
• 2x – first CPU idle.
• 5x – time to interactive.
• 4x – speed index.
• 0x – estimated input latency.

You won’t see any of that. What you will see a reported performance score and a color that depends on which score bucket it falls into. It is reported as:

• Red (poor score): 0-49
• Orange (average): 50-89
• Green (good): 90-100

How to Use the Tool

1. Go to the PageSpeed Insights tool

2. Enter the URL of a web page. After the tool calculates the scores and recommendations, you will see the following:

3. You are served performance scores for mobile, as default. Switch to desktop with the tab at the top left of the page

How to Improve Your Score:

If your score is too low, here are some common issues you may not know you need to improve:

• Optimize Images
  • Image Size 
  • Display Size
  • Content Delivery Network 
    • WordPress handles this automatically by creating multiple versions of an image when uploaded.
  • Defer Offscreen Images
  • Use Next-gen Image Formats (WebP)

• Improve Server Response Time
  • Minification of CSS and JS files
  • Browser Caching 
  • Clear Up Redirects 

Need help interpreting the data or improving your score? Call 248.528.360 

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Keyword Research

Google Autocomplete can be a useful keyword research tool. Type in a keyword that is relevant to your niche or target market and look at the predictions. You will discover valuable long-tail keywords. Then, use an SEO tool like Ahrefs, or Moz Pro to analyze those keywords and identify ones that are worth going after. If you don’t like any of the predictions that you got, type in your keyword, then just go through every letter of the alphabet to see what predictions come up. If you are having a hard time using these SEO tools, hire an agency to assign you a consultant to help you understand your findings and obtain the correct keyword you need. 

Google Can Fill in the Blanks

Tom Dupuis from Online Media Masters suggests using the underscore character “_” in a phrase so that Google would complete it. “Instead of having Google complete only the last part, this can show you a better selection of keywords depending on what type of phrase it is,” explains Tom.

For example, type the keyword “web design _ agency” and these first 3 suggestions pop up: “website design agency near me”, “web design and marketing agency”, and “web design and digital marketing agency near me”. Experiment with the underscore’s position to see what new Google Autocomplete predictions show up. You could also try both the singular and plural forms of the same keyword to see if it leads to different Google Autocomplete predictions.

Online Reputation Management

A useful tool for researching results about your branded terms, such as company, executive, or product names. Google Autocomplete can present a serious threat to your public image of your company and brand if an unflattering search term appears in the predictions using your brand terms. You have several options to try to prevent this from happening:

• Address the Problem

If the negative prediction refers to something true, fix the problem. Don’t try to hide mistakes, this can hurt trust amongst your customers. The resolution won’t make the autocomplete issue go away immediately, but if the problem is solved, people will eventually forget about it and stop searching for it, feeling that you handled the issue responsibly. As the volume for that search term goes down, it ultimately will drop off the prediction list.

• Work on Your Brand Image

If the prediction is about an incident, you can help people forget whatever happened faster by giving them something positive to focus on. First, make sure to reassure existing loyal customers that this incident was a one-time thing, and you are working on preventative plans for the future. Then, you can feature these loyal customers on your website, do a giveaway, or organize an event as a “thank you” for sticking buy your company during tough times. Directly engaging with your customers on various social media platforms can go a long way towards creating a positive brand image as well. It reassures the public that you are not running away from your problem and are still willing to interact with them. 

Other Ways to Use Google Autocorrect Research:

• Uncover Key Words for Local SEO
• Create a User-Friendly E-commerce Website
  • Shows which categories are most popular
  • Uncover popular brands
  • Get ideas for your FAQ page
• Content Inspiration:
  • Key term for who, what, where, how, why of your business
  • Use action verbs
  • “Key Term and…”

Use Google Autocomplete in your SEO marketing strategy today. Call 248.528.3600

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1. Total Clicks.
2. Total Impressions.
3. Average CTR (click-through rate).
4. Average position.

Impressions

Impressions are the number of times a website appeared in the search results. If a user doesn’t have to click a link to see the URL, it counts as an impression. In addition, if a URL is ranked at the bottom of the page and the user doesn’t scroll to that section of the search results, it still counts as an impression. High impressions are great because it means that Google is showing the site in the search results. 

Clicks

The clicks metric shows how often users clicked from the search results to the website. A high number of clicks in addition to a high number of impressions is good. A low number of clicks and a high number of impressions is less good but not bad. It means that the site may need improvements to gain more traffic.

Average CTR

The average CTR is a percentage representing how often users clicked from the search results to the website. A low CTR means that something needs improvement to increase visits from the search results and a higher CTR means the site is performing well. 

Average Position

Average Position shows the average position in search results the website tends to appear in. An average in positions 1 to 10 is great. While an average position in the twenties (20 – 29) means that the site is appearing on page 2 or 3 of the search results. This isn’t too bad. It simply means that the site needs additional work to give it that extra boost into the top 10. Average positions lower than 30 could (in general) mean that the site may benefit from significant improvements. It could be that the site ranks for many keyword phrases that rank low and a few very good keywords that rank exceptionally high. It may be an indication of a content gap on the website, where the content that ranks for certain keywords isn’t strong enough and may need a dedicated page devoted to that keyword phrase to rank better.

Performance Report Dimensions

Scrolling down to the second part of the Performance page reveals several of what’s called Dimensions of a website’s performance data. There are 6 dimensions:

1. Queries

Shows the top search queries and the number of clicks and impressions associated with each keyword phrase.

2. Pages

Shows the top-performing web pages (plus clicks and impressions).

3. Countries

Top countries (plus clicks and impressions).

4. Devices

Shows the top devices, segmented into mobile, desktop, and tablet.

5. Search Appearance

This shows the different kinds of rich results that the site was displayed in. It also tells if Google displayed the site using Web Light results and video results, plus the associated clicks and impressions data. Web Light results are results that are optimized for very slow devices.

6. Dates

The dates tab organizes the clicks and impressions by date. The clicks and impressions can be sorted in descending or ascending order.

Keywords

The keywords are displayed in the Queries as one of the dimensions of the Performance Report. The queries report shows the top 1,000 search queries that resulted in traffic. Some of those queries display low quantities of traffic because they are rare, what is known as long-tail traffic. Others are search queries that result from webpages that could need improvement, perhaps it could need more internal links, or it could be a sign that the keyword phrase deserves its own webpage. It is always a good idea to review the low-performing keywords because some of them may be quick wins that, when the issue is addressed, can result in significantly increased traffic.

Links

Search Console offers a list of all links pointing to the website. However, it’s important to point out that the links report does not represent links that are helping the site rank. It simply reports all links pointing to the website. This means that the list includes links that are not helping the site rank. That explains why the report may show links that have a no follow link attribute on them. The Links report is accessible from the bottom of the left-hand menu. The Links report has two columns: External Links and Internal Links. External Links are the links from outside the website that points to the website and Internal Links are links that originate within the website and link to somewhere else within the website. The External links column has three reports:

1. Top linked pages.
2. Top linking sites.
3. Top linking text.

The Internal Links report lists the Top Linked Pages. Each report (top linked pages, top linking sites, etc.) has a link to more results that can be clicked to view and expand the report for each type. Clicking a URL will change the report to display all the external domains that link to that one page. The report shows the domain of the external site but not the exact page that links to the site.

Sitemaps

A sitemap is generally an XML file that is a list of URLs that helps search engines discover the webpages and other forms of content on a website. Sitemaps are especially helpful for large sites, sites that are difficult to crawl if the site has new content added on a frequent basis. Crawling and indexing are not guaranteed. Aspects like page quality, overall site quality, and links can have an impact on whether a site is crawled, and pages indexed. Sitemaps simply make it easy for search engines to discover those pages and that’s all. Creating a sitemap is easy because more are automatically generated by the CMS, plugins, or the website platform where the site is hosted. Some hosted website platforms generate a sitemap for every site hosted on its service and automatically update the sitemap when the website changes. Search Console offers a sitemap report and provides a way for publishers to upload a sitemap. To access this function, click on the link located on the left-side menu.

Search Console Page Experience Report

The page experience report offers data related to the user experience on the website relative to site speed. Search Console displays information on Core Web Vitals and Mobile Usability. This is a good starting place for getting an overall summary of site speed performance.

Rich Result Status Reports

Search Console offers feedback on rich results through the Performance Report. It’s one of the six dimensions listed below the graph that’s displayed at the top of the page, listed as Search Appearance. Selecting the Search Appearance tabs reveals clicks and impressions data for the different kinds of rich results shown in the search results. This report communicates how important rich results traffic is to the website and can help pinpoint the reason for specific website traffic trends. The Search Appearance report can help diagnose issues related to structured data. For example, a downturn in rich results traffic could be a signal that Google changed structured data requirements and that the structured data needs to be updated. It is a starting point for diagnosing a change in rich results traffic patterns.

We can help you use Google Search Console. Call 248.528.3600

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Where Do Google Autocomplete Keywords Come From?

Danny Sullivan, a public liaison for Google search, explains it in his blog post on Google Autocomplete:

“How do we determine these predictions? We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.”

Are The Predictions Different in Various Countries?

The country you are in also effects what predictions Google Autocomplete generates. For example, you travel to Michigan, USA for a business conference and need a hotel. The top 3 perditions Google Autocomplete suggests are “hotels in Detroit”, “hotels in Traverse City”, and “hotels in Ann Arbor”. If you change locations, Google will “follow” you, and your Autocomplete options will adjust accordingly. 

Are Google Autocomplete Predictions Different for Various Languages?

Predictions differ based on the language(s) you are using to enter queries into Google. If you set your default language to English, you will be shown English predictions. If you decide to add other languages that you understand, say, Spanish and Arabic, you’ll also be shown predictions in those languages.

Does Your Search History Affect Google Autocomplete Predictions?

Google considers your search history when showing predictions when you are logged into your Google account. When you see a prediction that has a “Remove” option next to it, know that this is a prediction based on your search history. If it is removable it shows up as an “X” on the far right. Google remembers that you searched for whatever query but recognizes it may have been a one-time search.

What is the Google Autocomplete Guidelines?

Not all search queries are appropriate to display as predictions. Here are the types of predictions go against Google Autocomplete policy:

• Violence and gore
• Sexually explicit, vulgar, or profane language, though medical and scientific terms are allowed
• Anything related to hate speech or approval of hateful acts
• Sensitive information or terms about named individuals
• Dangerous predictions, meaning searches for things that could allow serious harm to people or animals to happen

Google admits that while they do their best to remove inappropriate predictions. They don’t always get it right and provide a way to report a prediction.

Create a SEO marketing strategy with Google Autocomplete in mind. Call 248.528.3600

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Why Care about Google? 

According to the digital marketing agency Reliabilesoft, Google commands the majority share of search traffic worldwide at just over 91 percent of global searches. The Microsoft Bing search engine share, depending on the country, is between 2.83 percent and 12.31 percent of global searches. Most professional digital marketing agencies focus on ranking for Google versus other search engines. Google uses an algorithm to establish what website shows up when a searcher types in a specific query. Previously, Google updates had humorous names like Penguin, Panda, BERT, and even Fred. Currently, most Google updates fall under one umbrella term: Google core algorithm updates. According to MarketMuse, Google updates its core search algorithm on an almost daily basis to provide “search results offering the best and most relevant content for every query.”

Why care about SEO?

Understanding how search engines work and how to rank content for them is a critical part of the success of your business website. Here are a few reasons to care about SEO:

1. Web content can bring in highly qualified visitors to your brand’s website and improves your content’s reach.
2. Grows into a valuable “evergreen” asset. Meaning it has long lasting effects after you take the time to create it. 
3. When optimizing your website for Google, you’re offering a valuable resource for those seeking information related to your industry.
4. Prompts users to enter the sales cycle without paying for lead generation.
5. Quality content has a compounding effect. It will keep visitors coming back and even referring others down the line.

Optimize your web content for search. Call 248.528.360. 

The post How Organic Search Is Changing appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Sitelinks:

Over 66% of SERPs in the U.S. are sitelinks. Sitelinks are links that will allow search users to find specific content beyond the homepage. Google displays a sitelink search box followed by four sitelinks to popular pages. 

People Also Ask:

This feature can appear anywhere on a SERP. It typically displays 5 of the top questions asked about a search query. When someone clicks on a question under the “People Also Ask” section, it will display the answer to the question, along with a link to the source for the answer. It will also automatically generate additional questions related to the one the user just clicked.

Reviews:

You see in the ratings in the local pack for local business reviews. The stars you see in shopping ads. Google may also display star ratings and review counts within organic search results.

Images:

When Google anticipates that a search query would best be answered visually, they use the images feature. This feature can appear anywhere throughout the SERP. When clicked upon, the link goes to Google image search results for the query with additional details about the image clicked.

Videos:

Like the image feature, the video feature of SERPs can appear anywhere throughout the page. Google displays a section of videos from YouTube after four ads, a featured snippet, People Also Ask, and five organic search results.

Knowledge Panels:

Knowledge panels are automatically generated boxes of useful information, compiled from various sources around the internet by the Knowledge Graph. They generally appear on the right side of search results.

Local Packs:

When there are local results that match your search query, you may see them appear in a local pack. Listings in a local pack typically appear with reviews, an address, and hours of operation. According to the Local Pack-O-Meter, 35.7% of approximately 60 million search queries in the U.S. contained a local pack in March of 2022. Over the past year, it has fluctuated from 33% to 33.9%. If you have a local business this feature is extremely important to you. 

Featured Snippets:

Featured snippets generally appear at the top of SERPs, offering a portion of content from one of the top organic search results for a particular query. For example, a search for [how to update my WordPress website] may generate a featured snippet with a video from YouTube that answers the query. Other formats of featured snippets include numbered or bulleted lists. Featured snippets sometimes fall below Google Ads for certain search queries and can also come in table format. 

Google Ads: 

Sponsored results from advertisers using Google Ads may appear at the top and bottom of SERPs. After organic listings, a People Also Ask section, and top stories, Google displays an additional three ads, followed by related searches.

Shopping Ads:

In addition to standard text ads, Google also offers retailers the ability to create shopping ads for their products. Shopping ads often display the name of the product, price, retailer, and product rating.

Carousels: 

Carousels generally appear at the top of SERPs, offering fast answers to the search query.

For example, a search for [computers] results in a carousel of images with the most popular computer brands that other Google users search for.

Instant Answers: 

Instant Answers is a search feature Google uses to display answers to a search user’s query at the top of the SERP. Google may also provide instant answers at the top of SERPs for the following types of queries:

• Weather.
• Movie locations.
• Calculator.
• Translating a word or phrase.
• Calculating the number of days until a specific date or upcoming holiday.
• Finding out the score of a recent sports game.
• Determining the age of someone based on their birthdate.
• Getting the dates to popular events, like conventions and festivals.
• Seeing the current share price and market summary for popular stocks.

Top Stories:

If a search query has related news stories, Google may display a section of top stories from media outlets. In this SERP for MacBook, Google displays the top stories after shopping ads, organic results, People Also Ask, and more shopping results.

Tweets:

A small percentage of SERPs will feature tweets relevant to the search query. After the first organic search result and a people also ask section, the latest tweets from your official Twitter account appear.

Apps;

Google search users on mobile devices may see features that are only available on mobile. Google displays apps from the Apple store after three ads and a list of apps from sources across the web.

Product Comparisons: 

Google can take product information and display it in search results for users looking to compare products. You can see a side-by-side list of the product images, reviews, price, and additional details. When search users click on the detailed comparison link, Google displays additional details about the products compared, along with the option to add additional products for comparison when relevant.

Top Products:

Unlike shopping ads, the top products feature showcases unadvertised products related to a search query. When you click on a product, additional details about the product appear. Google displays reviews from third-party sites, prices from multiple retailers, top insights from media outlets, and reviews from multiple retailers.

Jobs: 

Google helps job seekers by aggregating jobs from various sources across the web and displaying them within SERPs for queries like [jobs near me].

Wondering how these features can help your business? Call 248.528.360.

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