The best practices of search engine optimization are always changing, which means that your business needs to change their strategy with each new update that Google makes to its algorithms. Semrush offers insights into these updates to help inform you how you should approach your content strategy: Embrace these topics to encourage more search …
SEO Trends That Can Help Your Content Rank Higher in Search Read More »
SERP stands for search engine results page. Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. This leads to Google making changes in the way that search results are delivered and could affect the way your business appears to your …
Since August 2018, Google has crack down on websites that are categorized as medical, health, financial, news fields, and any sites considers impacting one’s livelihood to help prevent the spread of false information. Having an EAT (expertise, authority, trustworthiness) strategy is now a necessity with Google’s rigorous standards and updates. Human quality raters use Google’s …
How to Affect the Outcome of Google Core Algorithm Updates Read More »
Learn where to find data on website traffic, user engagement, events, and conversion reports with Google Analytics 4. Previous you may have been using, Universal Analytics, that was session-based and used hit types such as page hits, event hits, and social interaction hits. Google Analytics 4, on the other hand, is event-based meaning all hits …
4 Tips That Will Get You Up & Running with Google Analytics Read More »
SEO best practices are essential to growing an audience and driving traffic to your website. One element that can help boost your ranking is with the usage of on-page SEO to optimize your headlines. H1 tags (top-level header HTML tag) and title tags (blue links that appear in search results) are a good place to …
Although it is hard to predict when an algorithm will happen, Google has been transparent about when the roll out period lasts: 1 to 2 weeks. After these 2 weeks it is the time for deeper analysis, not just checking trend lines. Based on STAT’s Competitive Landscape we can understand SERP volatility and gain insights …
Increase your search engine visibility and conversions with paid media campaigns. 64% of users click on Google Ads when they shop online. Creating tailored ads and selecting the correct keywords for your target audience drives more traffic to your website, which in turn increases sales. Google ads guarantee short-term results leading to a perfectly balanced …
From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools …
How to identify keyword opportunities to boost site rankings Read More »
Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have …
⚠️ Attention business that have a Google My Business Profile or plan to get one! Soon, Google Maps and Search will replace the Google My Business app as the way to manage your profile. Millions of merchants already use either Google Maps or Search to connect with their customers and generate leads to their website. Start using …
