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How to Address Google Core Algorithm Updates

Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have …

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Top 5 Google Ads Hacks for Success

It can be difficult to rank organically. Google Ads can help with extra targeting. Here are 5 tips to help you reach specific audiences and improve click-through rates:  Adds Many Extensions  Sitelink Extension Callout Extension  Structured Snipped Extension Call Extension Message Extension  Location Extension  Affiliate Location Extension  Price Extension  App Extension  Promotion Extension  2. Use …

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Author Expertise is Important to Google’s Algorithm?

Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …

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