1. Image Extensions 

The consumer visual experience when browsing products and services online has become more critical as time passes. Image extensions help create a more visually appealing search ad that will draw in your target market. Image extensions appear on both desktop and mobile devices while enhancing the relevance of your search ad by including images of your business’s products or services in the ad. Image assets for these extensions perform best when they are closely relevant to queries within the ad group or campaign. They should convey useful information to your potential client and match the experience they will find on your landing page. Google has other requirements in terms of content and quality that need to be followed to make sure you campaign is successful. If you are struggling with extension or ad creation search for a digital marketing agency that can help you with google ads. 

2. Structured Snippets

Structured snippets extensions list specific aspects of your product or service. This extension has a predefined “header” for values. You do not need landing pages for each product or service because they do not link to your website. This good for businesses that do not have a complete website yet, but still want to get the word out about their product or service. Each snippets extension has a “heading” such as:

• Amenities
• Brands
• Destinations
• Degree programs
• Courses
• Featured hotels
• Insurance coverage
• Neighborhoods
• Service catalogs
• Models
• Show
• Styles
• Types

After selecting the header, enter the values such as “free Shipping” for amenities or any unique features your product or service has that your competition may not. This ad extension can add value by giving your potential client more information and differentiating your ad from competitors who are not using this extension.

3. Price Extensions 

Price extensions are a great alternative for businesses that do not have product feeds or is a service-based company. They can instead showcase products and services with price points. This extension presents themselves in search results below the main ad text which can lead to attracting greater attention to the ad as well as a curiosity to dive deeper into the content of your business’s website. You have a minimum of three and up to eight items, or cards, that can be added per price extension. A potential client can then scroll through and click on items individually to view. Like the structured snippets, Google has predefined types of price extensions:

• Brands
• Events
• Locations
• Neighborhoods
• Product categories
• Product tiers
• Service categories
• Service tiers
• Services

Each card has a header and description of 25 characters each, appearing above and below the price. This is important for business that do not have one set price point. A price qualifier can be added such as “from”, “up to”, and “average.” Price extensions can be added to the account, campaign, or ad group level. Note that adding to the ad group level is a great place for more detailed items to be tailored to a subgroup for example: “European cars” vs. “German cars.” These ad extensions can also be scheduled for a start and end date, along with custom hourly scheduling. This is ideal for seasonal or holiday promotions. 

4. Call Extensions 

Call extensions serve a phone number with your ads that is redirected to your official phone number. Since mobile is the primary device for search, you want to connect potential clients directly with your sales or customer service team by phone call. Use the PPC platform forwarding numbers. They will show your call information, call conversions, and valuable search data on how people are finding your business’s phone number. Note that a phone call can be counted as a conversion, defined by the number of seconds a caller is on the phone call. Also, the number of seconds should be defined based on each business’s unique phone behavior for closing callers. If phone call lengths are below this threshold too frequently, or many calls are missed, it’s a good time to review optimization ideas:

• Are too many “wrong” numbers coming through? 

This could be due to the ad being triggered by different business names or competitors based on keywords. Check search queries and ask phone repetitives what they have been hearing from callers. These keywords can be used as negative keywords.

• Too many missed calls? 

Ensure the ad is scheduled during business hours only when someone is available to answer that call. That could mean not running ads during the holiday shutdowns, for example.

• Calls from physical locations not serviced by your business. 

Adjust geotargeting to be more accurate. Also use this instant as an opportunity to learn more about these callers and the current market demand around your product, service, or industry. 

Let us help you with your Google Ads.  Call 248.528.3600.

The post 4 PPC Ad Extensions for Maximum Impact  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Do you stick to the recommended character limit when writing your ad copy? 

Character counts can be frustrating when you have a complex message to get across, but it is important that you stick to the limit. Narrow down what you want to say, so it reads clearly and precisely. If you are really struggling with narrowing down essential details, cut it off at an interesting point. Then add a call-to-action and link to your company’s blog or landing page. Sticking to the character limit makes it easier for the social platforms’ algorithm to recognize you and prioritize your business as a subject matter authority. 

2. Does this ad work for mobile users? 

Most social media users are on their phone when interacting with a platform. Make sure your ad is optimized for mobile. This means company logo, text, and images all must be recognizable at a small size. Different platforms have different sizes for video and picture layouts. You may want to have a few landscape and portrait versions of the ad so nothing important is cut off. 

3. Are the image and copy aligned with the goal of the ad?

Make sure your photos or illustrations match what your body copy is about. For example, if you are a dress boutique and your goal is to attract more people to your website. Have a photo of one of your dresses. Then add text. Your text might be something like this:

“This dress and other beautiful dresses like it are now available on our amazing online shop!”

Another example for a service-based company is say that you are a law firm, and your goal is to gain more bookings. You may use flat icon illustrations of the type industries that need your services. Then add text like this:

“We provide the best lawyers to help your business. Book now for your first free 30-minute consulting secession.”

4. Does your ad have a CTA wording on a button or link?

CTA stands for call to action. Social media platforms such Facebook, Instagram, and LinkedIn have built in call-to-action features that allow you to add to your post. You still need to design an ad that contains CTA for platforms that do not have built in features. Some basic CTA samples that you can as links or buttons are:

• Learn More
• Buy Now
• Purchase Here
• Book Now
• Order Online Today
• Sign Up Today
• Call Now
• Get Started 
• Contact Us
• Let’s Chat 

5. Is your ad directed towards the correct audience? 

Even if your imagery and body copy are well-designed and written, this means nothing if the correct audience doesn’t see it. Make sure SEO best practices are included. This means important keywords are included in your body copy and hashtags. Setting features on a lot of platforms have features such as alt tags, meta description, and location tags. Make sure that these are all tailored based on your target audience. You want to make sure your ad has maximum reach. 

Struggling creating an effective social ad? Let us do it for you. Call 248.528.3600.

The post 5 Items to Consider Before Using Paid Social Ads appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Content Campaigns
2. Contest Campaigns
3. Email List-Building Campaigns
4. Holiday Campaigns
5. User-Generated Content Campaigns
6. Event Campaigns
7. Product Launch Campaigns
8. “Ditch Your Old Product” Campaigns
9. Brand Awareness Campaigns
10. Partnership Campaigns
11. Give-Away Campaigns
12. Deal/Sale Campaigns
13. Google Ad Campaigns
14. Customer Loyalty Campaigns
15. Referral Program Campaigns
16. Influencer Campaigns
17. Thought Leadership Campaigns
18. FAQ Campaigns
19. AMA Campaigns
20. Viral Marketing Campaigns

Start your campaign today calling 248.528.360. 

The post 20 Proven Effective Marketing Campaign Ideas appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Site Traffic

Look at Users or Sessions to help you measure site traffic. Users represent an individual who visited your website and Sessions represent “visits” or the different times a user visited your site. To view site traffic metrics, open the Life cycle > Acquisition > Traffic acquisition report. The report should automatically report using default channel grouping. If user counts don’t match, it is because Google Analytics 4 shows “active users,” whereas Universal Analytics focuses on total users, and the default channel groupings are defined differently.

2. User Engagement 

View user engagement metrics for article pages so you can learn what types of content to produce more of and which topics require further analysis. Google Analytics’ engaged sessions provide more context to understanding users’ behavior on-site by including any user that has spent at least ten seconds on a page. You can adjust this length of time from the default 10 seconds up to 60 seconds within Data Stream > More Tagging settings. Engaged sessions are great for blogs and publishers or news websites because it accounts for when a user may have had a positive experience reading or watching a video without triggering a secondary hit. 

3. Events 

An event measures a user’s interaction with your website. Enable enhanced events by clicking he gear icon in the bottom left of your screen and select Data Streams located under the Property column. Then, select your data stream and click the gear icon under Enhanced measurement. Toggle all current and future relevant events for your site. To view user event metrics, open Life cycle > Engagement > Events report. The events report shows all automatically collected events and any enhanced measurement events you’ve added.

4. Conversions 

Use conversions (in UA this was named goals) to measure user activities that contribute to the success of your business. Examples of this would be if a user completes a form, interacts with a chatbot, or downloads a file. To mark an event as a conversion, click Configure > Events. Locate the desired conversion in the existing events table and click the toggle on the far right to mark the event as a conversion. Gray means the user interaction will record as a regular event and blue means that the event will also display as a conversion. Then, open the Life cycle > Engagement > Conversions report. You will see automatically collected events and any event that you manually marked as a conversion. Analyze conversion events in-depth, afterwards, click on the blue event name to view conversions by marketing channel or page. It shows which pages had the most conversions and which marketing channel the user came from.

Still struggling to understand Google Analytics? Call 248.528.3600 to consult an expert. 

The post 4 Tips That Will Get You Up & Running with Google Analytics appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Define your Goal & Market

What type of results do you want? For example, you want more attention to your content. Enter the keywords related to what users would search for to find your information. Or, if you need an increase in sales conversions, enter keywords that revolve around the moment of purchase.

2. Choose the Right Keywords for Your Ads

Use a Keyword Planner to determine relevant keywords for your products or services. Research the frequency or significant volume certain keywords are searched and how they change over time. Include links for users to go to that direct them directly to relevant information. Price Per Click (Pay Per Click) can help boost your campaign, but before you implement this action, calculate your advertising budget and estimate what you will need for each keyword.

3. Select a Type of Campaign 

• Search Campaign: Ideal for your potential customers to know your products or services. Goals include direct traffic to your website, increase sales or generate sales opportunities. You will only pay when there is an interaction (PPC – Pay per click).
• Shopping Campaign: Showcase your products in the biggest online marketplace. You will only pay when buyers click to go to your website or when they see local inventory.
• Display Campaign: Advertise on the Google Display Network or Google My Business. Promote your business on Google news pages, blogs, and websites like Gmail or YouTube.
• Video Campaign: YouTube is also a search engine. You will only pay when someone sees one of your ads for at least 30 seconds, sees it in its entirety, or interacts with it. 
• Mobile Campaign: This ad helps you to connect with potential customers on mobile devices through text, image, video, and HTML5 ads.

4. Make a Difference

Generate and attract interest. Think about what your client values and be respectful of their time. Find in their searches and associate them with the solutions you offer with your brand: to invite them to buy, fill out a form or the objective that you have previously set for yourself. Make sure to strategically plan out the frequency they will appear and avoid too many appearance; this could overwhelm the potential client. 

5. Link Google Search Console 

Google Search Console allows you to have access to the data. This will help you understand the relationship between organic searches and your Google Ads campaign. You will have an insight into how users are being reached through search. This will help in determining which type of ads best suites your target market for future marketing campaigns. 

6. Analyze & Optimize Your Campaigns 

Analyze your results. Determine which group of ads have a high conversion rate. What type of ad was most effective? Make adjustments to improve your campaign. Control the investment of your budgets, evaluate better performing keywords, and fine-tune your ROI. If need be, use Google’s Performance Planner. It forecasts your campaigns, identify new opportunities by period, and manages budgets for different accounts and campaigns.

Start your Google Ad Campaign today! Call 248.528.3600. 

The post 6 Essential Google Ads Strategies appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

The post SEO vs Google AdWords. Which is best? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

The post The Value in Outsourcing your PPC Campaign… appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.