michigan seo Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress

6 Holiday SEO Tips to Boost Traffic to Your Business’s Website

millermedia — Wed, 30 Nov 2022 14:23:33 +0000

According to the National Retail Foundation, studies show that American consumers spend roughly around $988 on gifts for family, friends, and loved ones. Now is the time to make sure your website’s SEO is helping you ranker better and drawing your audience to the pages they need to make their purchases. Here are 6 tips boost your website’s traffic for the holidays:

1. Add Internal Links to Your Holiday Pages

PageRank is a Google ranking factor. It is important to add links from relevant pages or websites on your website to boost your ranking on SERPs. It is also important to audit your website so that you can fix broken links or redirects. One way to include internal links organically is to include a shopping guide in your company’s blog. You can include links to sales pages and links competitor sites for price comparing.

2. Discover Seasonal Topics

Search for holiday-specific keywords that you can include in your content for your landing pages. Keywords relevant to a holiday don’t have to include the actual name of the holiday. It can be related to the person whom people are buying for like “for dad” and “for mom.” Think about all the people your target audience may need to buy for and search for keyword those demographics may be interested in. Once you have a good list, include your keywords into headings, body copy, and meta descriptions.

3. Update Old Seasonal Content

If you are short on time, simply update old landing pages and content. Most of the holidays stay on the same day every year, so you can pre-schedule content updates on your website and social media. Keeping seasonal pages active all year round could also help build authority for those pages which will help rank on Google. When the holiday nears, go through your content, and update new item suggestions, recommendations, and photos with new meta descriptions and alt tags.

4. Optimize Your Google Business Profile

This is especially important if you have a brick-and-mortar business. If you haven’t already claimed your Google Business Profile, do so. When consumers type in “______ near me”, you have a higher chance of showing up in Google Maps. Optimize everything and add your holiday hours. Share updates, offers, and events related to your business. They will appear in a carousel near the bottom of your Google Business panel. Use this to share any deals and offers for the upcoming holiday season. Here are more tips for posting straight from Google.

5. Use Free Product Listings on Google Shopping

Google Shopping brings in 1.2 billion monthly searches. If you are an ecommerce business, you will want to have items from your product pages listed here. To show your products in Google Shopping’s organic listings, you will need to have a Google Merchant Center account. This will help bring traffic to your product pages by showing your listing to places like Google Search, Maps, YouTube, Shopping Tab, and Images.

6. Improve CTRs for Holiday Pages

Higher click-through-rates means more visitors and more sales. Make sure your holiday images have optimized alt tags and meta descriptions. On you holiday pages optimize your titles with keywords and calls-to-action. Include interactive elements and videos on your landing page to increase viewer retention. Then, utilize Google Ads in combination with your landing pages. Google Ads will give you click data on what title and meta description combinations work best for a particular page.

Improve your website’s SEO for the holidays today. Call 248.528.3600.

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Use Pain-Point SEO Strategy to Drive Conversions

millermedia — Mon, 26 Sep 2022 09:00:38 +0000

If you have business goals that are set up in Google Analytics, and you are measuring product or service conversions that come directly from content, then most of your first click and last click conversions probably comes from a few blog posts. It is rare that the posts with the highest volume of traffic, have the highest volume of conversions. Pain Point SEO develops a strategy that prioritizes content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions. This will help your business generate more leads that are more likely to become clients vs traditional SEO practices that focus on high web traffic numbers.

Take a Different Approach to Keyword Search

Many marketers take a keyword-first approach to content marketing. They often focus on what keywords to target based on which keywords have the highest volume that has traffic potential and which ones are easiest to rank for with low competition. However, this is strategy is not practical in the long run. It is better to focus on your target’s pain-point and build your keywords around that. Here are 5 ways to help you get started research and coming up with ideas for content:

1. Comparison posts – Compare your product or service to your top competitors.

2. Best product or service lists – Searchers discover the best products or services in the category they are searching for. Make your content quality is worthy to appear in said category.

3. Alternatives to ‘suggested product/service’ – Searchers discover alternatives to your competitors’ products or services. Make sure to show up as an alternative to other like yours. Think about a feature you have that other don’t.

4. Articles that talk about pricing – Write about the pricing of your own product or service, even if you have it hidden. You can point out ranges and compare to your competitors.

5. Product or Service use cases – Searchers figure out how to solve a problem they have and presents your product or service as a potential solution.

Ask Directly to Identify Conversion Focused SEO Topics to Write About

If you are stuck, sometimes it is best to ask your target audience directly. Social media, email surveys, phone calls, and in-person and virtual interviews are great ways to get the answers you seek. Here are 5 questions you can ask to get to know your customer and gain essential SEO keywords to boost your content:

1. What was the problem you were looking to solve before stumbling across our product or service?

2. If our product/service were no longer to exist, what product/service would you use as an alternative?

3. How would you describe our product/service to a friend who knew nothing about us?

4. What are the top 3 benefits that you receive from our product/service?

5. If you were to research our product or service, what would you search for?

Still struggling to come up will a SEO strategy? Call 248.528.360

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4 Easy Ways to Improve Your Website’s SEO

millermedia — Wed, 08 Jun 2022 13:22:33 +0000

As a business, it is important that your website generates leads, attract more visitors, and moves up Google’s search result rankings. Here are 4 simple ways to help you get start on improving the SEO of your website to accomplish these goals:

Edit Your Page Titles

Website builders, such as WordPress tend to auto-generate page titles that can be clunky or hard to read. Do basic keyword research and edit your page titles in CMS based on the keywords. For example, you are a wedding dress business in Michigan. Instead of the generated “Wedding Dress Michigan”, replace the title with “Best Wedding Dresses in Michigan for Modern Brides”. It addresses your target audience (brides who want a modern dress) and it distinguishes you from the basic titles on Google’s SERPs page.

2. Create Custom Meta Description

Include a main keyword you want to rank for along with information about your business, what you do, and who you serve. Think of it is as a mini summery or preview of what the rest of your website will contain. Do not copy & paste descriptions. Tailor description based of different goals your webpage helps accomplish. Using the previous wedding example, a description may sound like “Based in Detroit MI, we create stunning and sleek wedding dresses for modern brides who want their wedding day to be elegant and refined.” This description as content to the tile and will benefit for local SEO as well as general SEO.

3. Add Alt Tags to Your Images

This task often goes unaddressed, which leads to many businesses missing out its SEO benefits. When you upload your photo onto your website’s CMS there is a description box, that is your alt tag or alt text. Add a sentence of what is going on in the photo. Visually impaired visitors can better understand what is on the page when visit. Googlebot also loves the added content when it crawls your website. Avoid keyword stuffing as it can come off as complicated for bots to crawl and text reader to understand.

4. Put Keywords into Your Blog Post URLs

When visitors of your home page and clicks the “read more” button of an article you posted, it redirects you to the blog post. The blog URL looks like this: domainhere.com/blog/insert-title-here. A good title should be short and easy to read. It does not need to over explain on what the article is about. Including a target keyword in the title so Googlebot knows what to crawl for. If you need to change old URLs, make sure you redirect the link via redirect link feature in CMS or website source code.

Too busy to make these simple changes? Call 248.528.3600 and we can do it for you!

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Benefits of local SEO & tips for improvement

millermedia — Mon, 16 May 2022 13:31:08 +0000

Attention local businesses! If you are not implementing local SEO. Here are some benefits you are missing out on:

Increased organic traffic

More relevant traffic

Reduced ad costs

Higher website authority

More customer reviews

Increased brand awareness & trust

More localized backlinks

Improved social signals

Better website experience for users

SEO tips to implement to help boost your ranking:

Claim & optimize your Google Business Profile
Use local keyword research
Optimize local landing pages
Get local citations & links
Reclaim lost links
Get more reviews
Get featured on local list posts
Keep your website regularly maintained

Let us help you with your local SEO. Call 248.528.3600

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SEO Issues to Look Out For

millermedia — Thu, 28 Apr 2022 13:10:46 +0000

Here is a checklist of issues that may be negatively affecting your SEO results:

Slow site speed

Missing page titles

Missing meta descriptions

Broken links

Duplicate content

No XML sitemap

No HTTPS security

Poor indexation

Poor mobile optimization

Need help fixing these issues? Call 248.528.3600

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SEO Tip: How to create an SEO Strategy for your New Website

millermedia — Fri, 01 Apr 2022 13:15:07 +0000

Development, branding, and design are all important when launching a new website, but businesses often forget the ever-important SEO strategy. It is better to create an SEO strategy BEFORE you start designing and developing your website. The SEO strategy becomes the structure on which your website is built. Keywords related to your market, products, or services affect web development, content formatting and design, URL structures, and more. Start with the basics and create a checklist so you can keep track of all the necessary components.

Need help creating a checklist? We can help! Along with the next step in applying the SEO strategy! Call now 248.528.3600 to find out.

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5 On-Page SEO Factors for Underperforming Content

millermedia — Thu, 03 Mar 2022 14:20:56 +0000

To improve search rankings, it is important to focus and optimize on-page SEO for content that is underperforming. Title, meta descriptions, and alt-text of images are a start, but you will eventually need a comprehensive on-page SEO strategy. Analyze your website’s written, visual, video content. Does it provide value for your audience and potential clients? Utilize keyword research to assist in content creation. HTML elements and default code are also important to search engines like Google. Make sure your web title, URL, headers, internal links, and comments are functioning properly. They should all be readable and helpful to finding information that your audience needs. So, to keep track of these elements remember these 5 on-page SEO factors and use them as a checklist:

1. Written Content

2. Title Tags

3. Page URL

4. Image Alt Text

5. Internal & External Links

If you are struggling with these factors call 248.528.3600

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Why a Mediocre Web Site Is So Dangerous

millermedia — Wed, 30 Nov 2011 16:31:15 +0000

Your website is the most important place for promoting your business. It is equally important to take your online business as seriously as its offline business. Your Web site can be your single most important marketing and sales tool so make it creative and fun. Read More: Why a bad website is so dangerous

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