1. Add Internal Links to Your Holiday Pages 

PageRank is a Google ranking factor. It is important to add links from relevant pages or websites on your website to boost your ranking on SERPs. It is also important to audit your website so that you can fix broken links or redirects. One way to include internal links organically is to include a shopping guide in your company’s blog. You can include links to sales pages and links competitor sites for price comparing. 

2. Discover Seasonal Topics

Search for holiday-specific keywords that you can include in your content for your landing pages. Keywords relevant to a holiday don’t have to include the actual name of the holiday. It can be related to the person whom people are buying for like “for dad” and “for mom.” Think about all the people your target audience may need to buy for and search for keyword those demographics may be interested in. Once you have a good list, include your keywords into headings, body copy, and meta descriptions. 

3. Update Old Seasonal Content

If you are short on time, simply update old landing pages and content. Most of the holidays stay on the same day every year, so you can pre-schedule content updates on your website and social media. Keeping seasonal pages active all year round could also help build authority for those pages which will help rank on Google. When the holiday nears, go through your content, and update new item suggestions, recommendations, and photos with new meta descriptions and alt tags. 

4. Optimize Your Google Business Profile 

This is especially important if you have a brick-and-mortar business. If you haven’t already claimed your Google Business Profile, do so. When consumers type in “______ near me”, you have a higher chance of showing up in Google Maps. Optimize everything and add your holiday hours. Share updates, offers, and events related to your business. They will appear in a carousel near the bottom of your Google Business panel. Use this to share any deals and offers for the upcoming holiday season. Here are more tips for posting straight from Google. 

5. Use Free Product Listings on Google Shopping 

Google Shopping brings in 1.2 billion monthly searches. If you are an ecommerce business, you will want to have items from your product pages listed here. To show your products in Google Shopping’s organic listings, you will need to have a Google Merchant Center account. This will help bring traffic to your product pages by showing your listing to places like Google Search, Maps, YouTube, Shopping Tab, and Images. 

6. Improve CTRs for Holiday Pages 

Higher click-through-rates means more visitors and more sales. Make sure your holiday images have optimized alt tags and meta descriptions. On you holiday pages optimize your titles with keywords and calls-to-action. Include interactive elements and videos on your landing page to increase viewer retention. Then, utilize Google Ads in combination with your landing pages. Google Ads will give you click data on what title and meta description combinations work best for a particular page.      

Improve your website’s SEO for the holidays today. Call 248.528.3600.

The post 6 Holiday SEO Tips to Boost Traffic to Your Business’s Website  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Post a customer review

2. Live Q &A with prepared questions

3. Live event or party your business hosts or is attending 

4. Share good news from different local businesses 

5. Share a post from a local charity or non-profit looking for help

6. Answer questions or comments from potential or existing customers

7. Host a customer meet-and-greet and post highlights

8. Post “Did you Know?” or a historical anniversary relevant to your market or community

9. Post seasonal picture of your business 

10. Post customer stories (with consent)

11. Post about a business challenge you overcame 

12. When a local school team or organization is having success, post about their success

13. Turn FAQ into an advice post

14.  Post good news for the business or industry 

15. Celebrate a new hire

Need more help with social media marketing? Call 248.528.3600.

The post Social Media Ideas for Your Business to Grow  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Brand Awareness Objectives

Facebook will show your ad to the largest possible number of users who are most likely to be interested in the ad content. You will want to keep on the post impression data. Facebook’s Ads Manager will display “estimated ad recall lift” data. This is an estimated figure of the number of users who would most probably recall your ad 2 days after seeing it. This ad campaign objective category is primarily used by larger brands who invest in social media with bigger budgets and who also can measure these results with a brand-lift study. 

Conversion Objectives 

Catalog Sales, Conversions, and Store Traffic full under conversion objectives. They have the goal of encouraging users who are interested in your brand to buy your products or use your services. These objectives are optimized for high-intent actions, like purchase. Conversion objectives tend to be a bit more costly regarding impressions and link clicks than other ad types. However, in some cases, the cost per conversion may end up being lower in the long haul when you use these objective types strategically. Your ads will be shown to potential clients who are already primed to buy from you. This objective requires your business page to have the following: 

·       Facebook pixel

·       Conversions API

·       Domain verification

·       Events Manager event configuration

Catalog Sales Objectives

These types of objectives are used mostly by ecommerce businesses. The Catalog Sales objective enables you to create a catalog on Facebook and showcase the products to those most likely to buy your products. These ads are also called dynamic product ads. They show a variety of products to target audiences in the ads. They also retarget people with specific products based on their activity on your website. For example, when your client is looking at a pair of shoes on your website and even added it to your cart but forgot to check out. After that, they probably see the ad with that exact pair or shoes. The goal is to get them to return and ultimately complete the purchase. 

Store Traffic Objectives

If you are a brick-and-mortar store or own several and you are looking for ways to increase your foot or in-store traffic, using the Store Traffic objective can help you achieve your goals. You will need to add your store locations to the platform and their working hours. After that, Facebook ‘s algorithm will start showing ads to the closest location to your users based on a particular radius. You can set it up for your ad to do this automatically or manually. This is a great way to boost local SEO with search engines like Google. 

Traffic Objectives

If your primary objective is to drive more people to your website, then the Traffic campaign objective is the best. This type of ad optimizes for landing page views, and link clicks. Facebook shows your ads to users who are in the target audience you choose and are most likely interact with links. When your select the Landing Page Views option, the platform will show the ad to those who will click and wait for the website to load to view it (make sure your load speed is fast!). To set up the Traffic objective, select the destination URL at the ad level, and target your business’s website. Users will be able to become more familiar with your brand, blog, products, services, and more. This ad helps build brand loyalty as well, which is important for returning customers. 

Video Views Objectives

With video becoming increasingly popular, with this as Facebook will optimize ads to show videos to people who are most likely to watch them. Increasing video views is a great way to build awareness and trust with new audiences. Video campaigns are also great to establish retargeting audiences based on how long they were watching the videos. This will help take them closer to a sales conversion. Your video needs to be engaging. The goal is to capture the audience’s attention and deliver value within the first few seconds. Also, adding captions for the audience is better for accessibility which many platforms and search engine are making a priority. 

Messages Objectives

Start conversations with people via Instagram Direct or Messenger. As with other objectives already mentioned above, Facebook will prioritize those users who are most likely to interact with a given brand via messages. This can be a great way to boost overall engagement with a target audience. However, business owners will probably need a social media manager to monitor the pages’ inboxes and respond to the messages as soon as possible. Users want fast responses, and these criteria must be met if they are to continue spend their money with your business. This may mean you have to hire some internally or a digital marketing firm that offers social media marketing. Businesses should also give their potential customers a clear reason to make contact. Unfortunately, these ad types are associated with spam, so making sure that they know that after they click the ad, it will open either the Messenger app or Instagram Direct only, or your business’s website or app. 

Engagement Objectives

The goal is to boost engagement. This campaign will target those users who are most likely to engage with the ads, and there are a few engagement types to choose from before launching a campaign:

Page Likes: Will generate more likes on a Facebook page. Will be shown to those who are the most likely to click the “Like” button on a page.

Post Engagement: Includes commenting, sharing, reacting, and video views to clicks. Helps with building “social proof” on ads and posts and gives more credibility to a brand online. However, the ad needs to encourage engagement from users. There must be a reason to interact. The post must be engaging by default. If that’s not happening, chances are, people won’t really engage with it. Include a call-to-action embedded in the ad to drive interaction. 

Event Responses: Get more responses to events. The only problem is that this is a rather low-intent action, meaning that the 150 people who clicked “going,” won’t necessarily mean that they will show up at the event. When ticket sales are the main concern, it might be better to use the Conversions objective and drive traffic to the landing page where they can buy tickets. Use this more as a “would potential clients be interested in this type of event?” ad rather than a direct sales ad. 

App Installs Objectives

If your business has an app and you want people to download it, the App Installs campaign is the way to go. The ads will be shown to people with the likelihood of clicking on “download,” taking them directly to the designated app store to get it. You will need to register your app with the social platform beforehand and implement SDK, allowing them to track the app event data from the Ads Manager panel. To simplify the entire campaign process, the automated app ads feature can be used, and it will create an ad for you target audience to use for you. 

Lead Generation Objectives

This objective allows for the addition of different contact forms to an ad with customization of the questions if additional information is needed from prospects. When potential clients click on a lead generation ad, the user will be asked to provide information, like email address, name, etc. To make their lives easier, the users can simply add the necessary data from Facebook itself. When they submit the questionnaire, brands can collect the gathered data from the page or get it sent to the CRM automatically via different pieces of software, like Facebook partner integration. Make sure your questions are ethical and that you read up on privacy laws in you state or country. 

Create an effective Facebook ad with us. Call 248.528.3600

The post Choose the Best Facebook Ads to Accomplish Your Business Goals  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Optimize Your Business Profile 

Your profile page should also act as a landing page. People and companies don’t usually except connection request without checking out your business profile to make sure you are legit. Make sure you have 60px X 60px logo file that is easily recognizable at a small size. Your cover image should be well designed and demonstrates your company’s brand. If you can fit services and contact info even better! The headline section should have your company name, industry, and a small summary of the services you provide. Your “About” section should demonstrate your expertise and include any accomplishments or awards you have. Remember to keep the summary brief and to the point. Here is checklist to help: 

 A brief overview of your business

 Awards and accomplishments

 Description of your business’s products and/or services

 Data and numbers to prove your expertise

 Use relevant keywords to improve search discoverability

 Add a call to action

2. Post Relevant Content

It is important to be active on the platform and post regularly. If you a limited-on time only post on certain days or hire a digital marketing firm that has social media management as one of their services. Content should be relevant to your target audience and useful to solve their problems or challenges. A quick content marketing research strategy: 

• Define your ideal reader/customer 
• Set your objectives based on their problems 
• Identify the important metrics to track success 
• Define your brand’s editorial layout 
• Create the type of content that appeals to your target users or solves a problem they have
• Measure results with social media analytics tools

3. Prioritize Articles 

Articles are very popular and favored on LinkedIn. Try to treat content like a mini blog. Some article tips to help you get started:

• Create a catchy headline and write in a clear, concise style
• Use images, infographics, and videos to break up your text and add visual interest
• Make sure your articles are well-researched and sources are easy to find 
• Use keyword-rich tags to help your articles get discovered
• Update content on a regular basis

4. Interact on the Platform to Boost Visibility

Treat LinkedIn as a networking event. Set aside at least 15 minutes to leave a comment or reaction to show support for the clients you’re aiming for. Try to avoid spamming them with a sales pitch. Remember you want to build a healthy relationship with the potential client or business you want to partner with. On your own page, you can host webinars, polls, events, and other interactive media that encourage others to leave a comment. 

5. Drive Users to Your Lead Material and Landing Pages

You can add links to your LinkedIn posts to promote your website, blog posts, webinars, and other lead materials. The platform does not a limit on how many people it can reach unlike other social media platforms. Add relevant hashtags and hashtags targeted at the audience you want to attract. Have a call-to-action and contact info include in graphic or post. Make sure your posts, updates, ads, and promotions are educational and provide some value to your readers. Most regular ads are ignored or missed. Videos are also gaining popularity so consider adding motion to graphic or converting a blog post into an informational video.

6. Participate in Groups

LinkedIn also allows professionals to join groups for conversations around specific topics. If you are on Facebook, it is like a Facebook groups. Look for groups within your niche or industry. You can trade knowledge and skills with each other. Make sure to review the rules and regulations before joining a group. Sensitive topics, like mental health, medical information, and political topics can get you kicked out fast. If you must talk about these topics because you are in field related to the topics, keep it practical and triple check your sources. Avoid aggressive self-promotion or sales pitches. Respect others and avoid de-humanizing languages (slurs & cussing). Appreciate notable contributions from other members in the group. Everyone is there to benefit from each other. 

7. Leverage Ads on LinkedIn

Paid ads can drive traffic to website and increase sales. Use this technique strategically, especially if you are a small business on a budget. LinkedIn has a variety of products that put your content in front of your target market. You can target users based on job title, industry, and company size. A native ad that appears in the LinkedIn feed. LinkedIn outreach messages that are delivered straight to the target users’ LinkedIn inboxes. Make sure you have specific content related to your product or services. Check spelling and grammar. Due to scams people are a little cautious when it comes to messages they don’t know. 

Need help coming up with a winning LinkedIn Strategy? Call 248.528.360

The post Grow Your Business on LinkedIn with These 7 Strategies  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Host a Twitter Chat

2. Ask for Customer Feedback

3. How-to Videos

4. Product Reviews

5. Moving Images or Videos of Your Product

6. Twitter Q&A Sessions

7. Music Playlists

8. User-Generated Content

9. Your Company History

10. Company News Announcements

11. Create a Regular Series

12. Repurpose Blog Graphics

13. Share Other How-to Videos (not made by you)

14. Share Your Company’s Financial Earnings

15. Share a Case Study on One of Your Customers

16. Share a Survey

17. Promote a New Product or Event

18. Share a Fill-in-the-Blank Post

19. Share a Statistic

20. Reshare Your Top Performing Posts

21. Promote Your Partners

22. Share Some Interesting Industry Research

23. Share News Roundups

24. Preview a New Product or Event (like a sneak peek) 

25. Get Creative with Emojis

26. Give Away Something Free

Having trouble with your social media strategy? Call 248.528.360 

The post 26 Unique Social Media Post Ideas for Your Marketing Strategy appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Content Campaigns
2. Contest Campaigns
3. Email List-Building Campaigns
4. Holiday Campaigns
5. User-Generated Content Campaigns
6. Event Campaigns
7. Product Launch Campaigns
8. “Ditch Your Old Product” Campaigns
9. Brand Awareness Campaigns
10. Partnership Campaigns
11. Give-Away Campaigns
12. Deal/Sale Campaigns
13. Google Ad Campaigns
14. Customer Loyalty Campaigns
15. Referral Program Campaigns
16. Influencer Campaigns
17. Thought Leadership Campaigns
18. FAQ Campaigns
19. AMA Campaigns
20. Viral Marketing Campaigns

Start your campaign today calling 248.528.360. 

The post 20 Proven Effective Marketing Campaign Ideas appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Sell on TikTok 

The TikTok Shop feature lets your target audience discover and purchase products directly through the app. This will increase your sales. Also, user-generated content can help boost sales. Use hashtag challenges, giveaway challenges, and encourage users to add your branded hashtag to their video entry. This will help you grow organically, as well as have your brand come off as more authentic and trustworthy. 

Go Live on TikTok

Do a TikTok live broadcast to connect with your existing audience. You can talk directly to your potential clients and answer any questions they may have about your product or service. It is also a nice way to break up from direct selling or promotional content. 

 Stay on Top of Trending Audio

Audio is an often missed by marketer as a fantastic way to capture an audience. People often remember visuals if paired with interesting audio. The right audio can increase you views since these people searching for audio will also come across your product or service video. Go to Discover at the bottom of your screen and research the most popular song and hashtags to incorporate. 

Post Often

Post frequently and consistently. This will give you better chances of going viral. You will refine your video-making skills the more videos you make. Try to make sure you always have a video ready to follow up on your latest post. If you need help, create a team or higher an agency with social media marketing services help you stay organized. 

We can help organize a social media marketing strategy for your business. Call 248.528.3600

The post How to Advertise on TikTok appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Understand the Platform & Trends

Spend some time on the app. Play around with the features and look through other business profiles with a similar niche as your business. Look at the top trending videos, hashtags, challenges, audio, and other popular aspects on the discover page. Use TikTok live to engage with you audience and ask what their specific needs or problems are.  

2. Define your Target Audience

While this platform is most popular with teens and younger people, that doesn’t mean if your target audience is older, they aren’t there. Research what type of videos they consume. For example, #momtok is a popular hashtag where typically women in their 20s-30s use to fink parenting tips, fun play tips of children and more. Also do off platform research such as creating a user profile consisting of age, habits, lifestyle, and struggles, etc. 

3. Understand the Competition 

Conduct a competitor analysis. Find out what type of videos your competitors are posting. If you are the first one, take advantage of the moment to become the authority and influencer. Look for missing content about your product and service in your industry that no one is talking about. Take advantage of developing influencer relationships, especial small influencers who tend to have a more loyal audience. 

4. Set Goals for Marketing 

What are you trying to accomplish with these short-term videos? Is it sell, inform, or build your brand? Making sure you have a clear goal helps you create content that not only trends but becomes evergreen. It also helps you determine how to measure your results. If your business goal was to gain more followers and your video content achieved that after posting, you have proof of success. 

5. Create a Content Calendar

Pick a general theme within your industry each week to create videos about but leave the room on your calendar for breaking news. Plan each month and batch your content. Research what is the best time to post by researching when your demographic is on TikTok. You can use social media tools, but they are not needed you can use a spreadsheet to help you get organized and stay consistent. 

6. Create Amazing Content

You don’t need a fancy camera to create a quality video, but make sure your phone camera is clean and you speak clearly enough so you are understandable. Look for free sound bite websites spice your music or sound effects to spice up your video. Don’t be afraid to experiment to discover what your audience is more receptive to. 

7. Engage with other TikTok Users

Collaboration with complementary brands and influencers can help you reach a wider audience. Comment on their videos and tag them in related content you make. This is also a good way to create more client engagement. They also have the opportunity to ask questions or comment about the quality of your products or service. 

8.  Monitor Your Results

TikTok analytics allows you to monitor the results of your videos. Revisit your marketing goals after analyzing your video results. Determine what type videos have the highest engagement. This will help you determine your audience’s behavior and what type of videos you need to promote and create to accomplish your business goals or if you need to try something new to attract a different audience. 

9. Experiment & Have Fun

All these tips may seem exhausting but remember these videos can be fun! Brands that take themselves too seriously often burn out. Even if your product or service is about a serious topic, don’t be afraid to highlight a positive result. Play with different content formats. Build a team to assist you so you are not in charge of making every video. Plus, different personalities and ideas will help keep your content fresh and interesting. 

Incorporate TikTok into your marketing strategy today! Call 248.528.3600

The post 9 Steps to Improve Your TikTok Marketing Strategy appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.