1. Add Internal Links to Your Holiday Pages 

PageRank is a Google ranking factor. It is important to add links from relevant pages or websites on your website to boost your ranking on SERPs. It is also important to audit your website so that you can fix broken links or redirects. One way to include internal links organically is to include a shopping guide in your company’s blog. You can include links to sales pages and links competitor sites for price comparing. 

2. Discover Seasonal Topics

Search for holiday-specific keywords that you can include in your content for your landing pages. Keywords relevant to a holiday don’t have to include the actual name of the holiday. It can be related to the person whom people are buying for like “for dad” and “for mom.” Think about all the people your target audience may need to buy for and search for keyword those demographics may be interested in. Once you have a good list, include your keywords into headings, body copy, and meta descriptions. 

3. Update Old Seasonal Content

If you are short on time, simply update old landing pages and content. Most of the holidays stay on the same day every year, so you can pre-schedule content updates on your website and social media. Keeping seasonal pages active all year round could also help build authority for those pages which will help rank on Google. When the holiday nears, go through your content, and update new item suggestions, recommendations, and photos with new meta descriptions and alt tags. 

4. Optimize Your Google Business Profile 

This is especially important if you have a brick-and-mortar business. If you haven’t already claimed your Google Business Profile, do so. When consumers type in “______ near me”, you have a higher chance of showing up in Google Maps. Optimize everything and add your holiday hours. Share updates, offers, and events related to your business. They will appear in a carousel near the bottom of your Google Business panel. Use this to share any deals and offers for the upcoming holiday season. Here are more tips for posting straight from Google. 

5. Use Free Product Listings on Google Shopping 

Google Shopping brings in 1.2 billion monthly searches. If you are an ecommerce business, you will want to have items from your product pages listed here. To show your products in Google Shopping’s organic listings, you will need to have a Google Merchant Center account. This will help bring traffic to your product pages by showing your listing to places like Google Search, Maps, YouTube, Shopping Tab, and Images. 

6. Improve CTRs for Holiday Pages 

Higher click-through-rates means more visitors and more sales. Make sure your holiday images have optimized alt tags and meta descriptions. On you holiday pages optimize your titles with keywords and calls-to-action. Include interactive elements and videos on your landing page to increase viewer retention. Then, utilize Google Ads in combination with your landing pages. Google Ads will give you click data on what title and meta description combinations work best for a particular page.      

Improve your website’s SEO for the holidays today. Call 248.528.3600.

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Perfect for a quick website audit, Grow My Store gives a comprehensive report on your website. That report includes competitive benchmarking, recommendations, and tailored insights to help you optimize your customer/user experience. You should also check out Test My Site for developer-friendly tips on boosting site speed. It is important to have a fast-loading website to decrease bounce rate. Any corrections suggested may require you to hire a professional web agency for help. 

Do you have an app version of your company’s website? App campaigns help reach mobile shoppers and encourages them to make a purchase, or take action, for example, installing the app itself. Embedding deep links provides better mobile experiences by taking your app users from your ads directly to the corresponding app page of your app. This is key to the customer journey and the path to purchase. It makes it easier for them to complete their desired action, which is essential for good user experience.

Showcase Product Information Across Google

On Google, the Shopping tab helps to showcase your products across many places where customers turn to shop and directly integrates your product within an ad experience. You can increase your exposure at no cost by listing your products on Merchant Center or directly through your e-commerce platform such as WooCommerce for WordPress websites. 

With video increasing popularity, you now can include an interactive product feed directly within the ad unit to turn viewers into customers. Think of the product feed  as a way to turn your ad into a digital storefront. Well design ads that display your company’s brand properly will attract new customers and flag down existing customers to your product or service. Create a seamless path to purchase between brand awareness and the call-to-action.

Increase your click-through rates and conversions by adding information about promotions, sales, free and fast shipping options, and return and refund options directly to your product listing. Shoppers are constantly on the hunt for good deals and want to know all relevant information up front, so it is best to have these pieces of information clearly visible.  

Engage New Customers

Customers shop across multiple Google surfaces every day. Google avenues are Search, Discover, YouTube, Maps, and the Shopping tab. To grow your online sales, it’s important to know which ad campaigns are right for your target market. Reach the right person and convert them into a loyal customer with Google Ads.

Back in April, Smart Shopping and Local campaigns gained an upgrade to Performance Max campaigns. Performance Max campaigns allow you to promote your products or services across all of Google’s advertising channels and inventory by creating one easy-to-manage campaign. This should be less stressful for small businesses due to fact they now can focus on one area of Google analytics instead of multiple analytics for separate campaigns. With new ways to discover, research, and purchase, customers are engaging across an ever-growing number of channels, and it is important to appear on most of them. 

As mentioned earlier videos are big in advertising right now. A Video action campaign is a simple, cost-effective way to drive more conversions on and off your company’s YouTube channel. This campaign helps you drive engagement with your video ads by scaling them across the YouTube Home feed, watch pages, connected TV, and more with a clear call-to-action button. These are perfect for businesses that require demonstration of their product or service.  

Inspired to start a Google Ad Campaign? Call 248.528.3600.

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Take a Different Approach to Keyword Search

Many marketers take a keyword-first approach to content marketing. They often focus on what keywords to target based on which keywords have the highest volume that has traffic potential and which ones are easiest to rank for with low competition. However, this is strategy is not practical in the long run. It is better to focus on your target’s pain-point and build your keywords around that. Here are 5 ways to help you get started research and coming up with ideas for content:

1. Comparison posts – Compare your product or service to your top competitors.

2. Best product or service lists – Searchers discover the best products or services in the category they are searching for. Make your content quality is worthy to appear in said category.

3. Alternatives to ‘suggested product/service’ – Searchers discover alternatives to your competitors’ products or services. Make sure to show up as an alternative to other like yours. Think about a feature you have that other don’t.  

4. Articles that talk about pricing – Write about the pricing of your own product or service, even if you have it hidden. You can point out ranges and compare to your competitors.

5. Product or Service use cases – Searchers figure out how to solve a problem they have and presents your product or service as a potential solution.

Ask Directly to Identify Conversion Focused SEO Topics to Write About

If you are stuck, sometimes it is best to ask your target audience directly. Social media, email surveys, phone calls, and in-person and virtual interviews are great ways to get the answers you seek. Here are 5 questions you can ask to get to know your customer and gain essential SEO keywords to boost your content:  

1. What was the problem you were looking to solve before stumbling across our product or service?

2. If our product/service were no longer to exist, what product/service would you use as an alternative?

3. How would you describe our product/service to a friend who knew nothing about us?

4. What are the top 3 benefits that you receive from our product/service?

5. If you were to research our product or service, what would you search for?

Still struggling to come up will a SEO strategy? Call 248.528.360 

The post Use Pain-Point SEO Strategy to Drive Conversions  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

How Do You Identify Content Spam?

1. Analyze Ranking Losses
2. Conduct an SEO Audit 
3. SEO Analysis to Narrow Down Problem 
   • Auditing your domain
     • Analysis of backlink gains or losses
     • Backlink audit
   • Auditing competitors 
     • Analysis of backlink gains or losses
     • Analysis of competitors’ content
   • Check your on-page SEO & technical SEO
     • Site Audit & technical issues
     • On-page check (page titles, subheadings, etc.)
   • Check for Google Updates

How Google Detects Duplicate Content 

Google is great at identifying duplicate content and detecting on which pages the content appeared first. So why do so many spam sites rank? John Mueller of Google provides some insight to why that might be:

“But even if we know which one is the original and which one is the copy, sometimes it makes sense to show a copy in the search results…And one of the situations where I have seen this happen consistently is if a website is of lower quality overall, where when our systems look at it they’re like, well we can’t really trust this website. But if a higher-quality website were to take some of this content and publish it, we would say, well we know more about this website and actually maybe we should show this content in the search results.”

— John Mueller, Google Web Trends Analyst, June 2021

Translation: Google believes that copied content should sometimes show up in search and may work better on some else’s domain rather than the original website. So, making sure your website is updated in design, function, and content is extremely important. Spammers duplicate the original content until the original page ranks worse and destroys the original website’s authority. The original site usually has fewer backlinks and is often overall smaller that the, while the spammed content aims for ranking on a national level. If you find your business’s website is under this spam attack, Google provides a dedicated form for reporting spam websites. In addition, if the spam site is spreading malware or aims to steal data, you can report these phishing attacks through Google Safe Browsing.

How is Stolen Content Used on Content Spam Websites?

1.7 million websites, 1.5 million images, and more are imported into the hijacked Search Console via the sitemap. The hacked page was also can be accessed via a WordPress to exploit. Once a site has been hacked, a thorough expansion of subpages begins. For Example, 25,800 Google results for a small pipe cleaning website that is distributing dangerous malware attacks on hacked websites. Spammers’ websites use plagiarism to not only place is search results, but in post snippets for easy SEO wins on social media platforms as well. 

They use backlinks alongside known, relevant text content in social media linking to completely different domains to boost these domains and entire sentences are taken from third-party content to post on Facebook to enhance their own content. Sometimes text content is taken from a webpage with a top 3 ranking and appears on a competitor’s Facebook profile. 

OnlySpams.expert by Seybold found 17% stolen content on a website at the top 3 Google SERPs Page. That may not sound a lot, but for a 10,000-word article, 17% is 1,700 stolen words. When attackers’ websites are removed from the index after a webspam report is sent to Google, rankings may recover, but a complete recovery under continued DDoS attacks and restoring an online store’s top rankings can take up to 7 months with considerable SEO skills. That is a lot time taken away from authority and brand building. 

Avoid negative SEO tactics and create an ethical SEO strategy with us. Call 248.528.360 

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1. Title Tags 

Title tags appear within the search engine result below the URL and above the meta description. Create on-brand and eye-catching titles with optimized keywords. Target 51-55 characters for the best odds that Google won’t rewrite your title tags. Try to use the language of your target audience with an exact-match keyword. Make sure it matches the intent of your audience. Also make sure it is descriptive of the content because if inaccurate your bounce rate will increase instead of decreasing. An example of an effective title tag might be if a manufacturing company searches “web design near me and your title reads “Stunning Websites for the Industrial Market”. 

2. Detailed Snappy Headings

Putting target keywords in page headings and subheadings is a simple, but a surprisingly forgotten way to optimize your page’s search results. Your H1 should be crafty, compelling, clear, concise, and front-loaded with keywords to draw your target audience into the main content. Utilizing descriptive keywords in your H2s and H3s is also a great way to break up long content, making it easier for the user to find what they are looking for. Any and every type of page can benefit from optimizing subheadings, including templatized pages like ecommerce product detail page and other standardized listings, not just information websites. 

3. Rich Content (no matter the length)

On Page SEO relies on semantic search and natural language processing. Great content should answer the query, anticipate the user’s next questions, and answer those in advance. Make the most of shorter content by being intentional with every word. Make sure your content is rich with terms semantically related to your target keyword. Try swapping out pronouns like “it” for words that are more descriptive. Make sure your writing is easy to read by people and machines. Resist fragments and run-on sentences.  

4. Internal Links with Optimized Anchor Text

Internal links are easy high impact on-page SEO optimization. It anchors text to a destination page and facilitates a path to purchase. Optimize anchor text with your target keywords or semantic terms. Also choose link placement wisely because links with related content will reap more benefit to your target landing page. 

5. E-A-T Signals 

E-A-T is a way Google measures the value of your content and stands for Expertise, Authoritativeness, and Trustworthiness. Add high-quality external citations to informational content, long-form articles and other sources with an author that is reputable. E-A-T signals are not only there for users but for quality Raters, awards, testimonials, and studies that can all add value for your target audience. Establishing beneficial purpose and demonstrating trustworthiness is important for rankings, conversion, and thus overall lead generation. Visitors are more likely to choose to company that looks like they know what they are talking about vs one with no expert opinion. 

6. FAQs & “People Also Ask” Content 

Research on SERPs and the People Also Ask (PAA) box based on your target audience. PAA allows Google to increase the number featured on Snippets, which means answering an important question will increase the chance on SERP longevity. Target PAA that have weak answers that can be improved upon. If the current PAA results are accurate and you don’t expect to unseat the current ranking page, you should still incorporate these questions in your content to be seen as an authority. Directly ask the relevant questions in subheadings and answering in list or paragraph format as appropriate. For long form articles, put this directly in an H2. For ecommerce pages, create a dedicated FAQ section.

7. Descriptive Image Alt Text 

Make sure your alt text is optimized and falls into the “truly essential” grouping. Descriptive alt text is always critical for visually impaired users, especially if they rely on a e-reader. This does not only apply to photos, but infographic as other flat images as well. Google and other search engines value descriptions due to its ability to target a wide range of users.  

8. Valid Schema Markup 

Schema Markup is a collection of code snippets that can be placed on any page of a website. It is used to call out specific aspects of the page in the search results. Pages with structured data tend to receive higher click-through rates than those without, as the snippets are more engaging and attractive to searchers. A good example are recipes. Google any recipe and the top will show a photo, link, rating, time, and mini description of the subject. This is very important to ecommerce business as it will entice more users to click on your partner. 

Need help with your on-page SEO strategy? Call 248.528.360 

The post 8 Essential On-Page SEO Factors for Fast Impact  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

On-Page vs. Off-Page SEO vs. Technical SEO

>> On-page SEO: tactics you use on your site that help search engines understand your content better and rank such as creating content, optimizing title tags, image optimization, and more.

>> Off-page SEO includes activities from other platforms or at the backend of your website.

>> Technical SEO: activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and others.

Why is Off-Page SEO Important?

Off-page SEO builds your site’s domain authority. Without this, your site might struggle to outrank websites with higher authority. Higher authority websites tend to rank better than those with low or no authority. Search engines consider them more credible, relevant, and trustworthy. Become a signal that many people trust, share, and reference your site to search engines. 

Build your Off-Page SEO strategy by calling 248.528.360. 

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What is a Typical ROI for SEO?

There are several different metrics you can use to measure the return on investment (ROI) of your SEO for your website and ad campaigns. You can measure using these items:

• Organic search – your page’s ranking in Google or other search engines.
• Organic traffic – your share of non-paid search engine traffic.
• Business metrics like backlinks, impressions, or clickthrough rate, among others.
• Business profitability – conversions into sales (though you may also find value in opportunities and/or qualified leads).

How Much Should You Invest In SEO?

Depending on where you’re starting from and where you want to go to meet your goals, there’s a huge amount of variance in terms of price. You should budget for a minimum of six months to see results. Beware of the many SEO scammers with “Guaranteed First Page Results!” only to fall victim to a bunch of black hat tactics that end up getting you penalized and effectively erasing your site’s visibility. If you don’t have a massive SEO budget, that is okay! You can still focus on these important factors:

• Site architecture: Ensure good crawlability with Google Crawl, follow webmaster guidelines, and pay attention to user experience.
• Good content: Regularly add fresh, keyword-rich content that matches search queries and satisfies user intent.
• Quality backlinks: Natural backlinks (not link farms) from high trust-high authority sites can help you shoot up the rankings.

How Do You Invest In SEO?

Are you looking to expand your sales funnel? Increase customer awareness? Show up in a specific number of searches per day? Figuring out your what your goals are with the service will help prevent wasted money, time, and energy. Using SEO tactics will help you meet small goals while a comprehensive SEO strategy will help with more robust goals. There are several paid SEO tools that are well worth the money and can help you with keyword research to evaluating backlinks. These programs can provide you with clearer insights into your campaigns and help you boost overall SEO efficiency.

Should You Invest in SEO or PPC Ads?

SEO has a better average ROI than pay-per-click (PPC) advertising, however, both are valuable. Ideally, you should have a mix of paid and organic search campaigns that make sense for your company and your current assets.

Advantages Of SEO: 

• Website traffic: SEO can help increase the total number of people who visit your site & land more clicks overall.
• ROI: More cost-effective than PPC, though be warned: Neither is cheap or easy.
• Branding and awareness: Organic search put your business in front of potential customers based on search queries, increasing visibility around search terms, & exposing people to your brand.
• Credibility: Ranking highly in SERPs can play a large role in building trust. Many users skip right past the paid ads & click on organic results instead.
• Longer-lasting results: While SEO takes some time to begin seeing results, it also takes longer to drop off. An optimized site can maintain a high ranking long after a PPC campaign has been deactivated.
• Stability: Similarly, whereas PPC ad positioning can change according to bids from the competition, a site with good SEO will hold a relative position even if you forget about it for a while.

Advantages Of PPC: 

• Faster results: Once you launch a paid campaign, you should begin seeing more traffic, clicks, and conversions right away.
• Algorithm changes don’t affect positioning: PPC is bidding for the top spots on a SERP, which means you don’t have to rethink content and strategies every time Google updates its search algorithm.
• More control: Because you have control over your spending, you’ll always know what kind of returns you are getting, which in turn makes budgeting easier.
• More accurate targeting: Paid search ads let you target based on an entire range of factors including demographics, geography, and time of day, so you can more accurately go after an audience.
• You can use visual ads: People are more likely to click on images of the product they’re searching for. You can do this with PPC, but not with organic search.

Your SEO Investment

Spending your budget with an SEO campaign is worth it when you focus on website architecture and content. Evaluate your site to ensure its well-built. Check to see is your website has crawlability and structural issues. Create good user experiences, make sure it loads quickly, and doesn’t have 404 links. You want to ensure your website has the information your targets are searching for. Effective and meaningful content will drive the traffic you want and improve your overall ROI. If you don’t know your way around code or having trouble with developing a content marketing strategy, you should be able to hire a professional agency to handle this for you. 

Read to invest in successful SEO services? Call 248.528.3600.

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1. Ensure Your Account is a “Business” Account 

Business accounts have features that make marketing easier: audience insights, options to add more valuable info to help potential clients find or contact outside the app, and the ability to promote posts that reach more people on top of SEO practices.

2. Double Check Your Branding

Branding on all social media channels including Instagram should be consistent. Keep presence recognizable and memorable. For example, maybe all you post have your logo in a certain corner. Make sure your profile picture, style of posts and bio look like they belong to the same company.

3. Stay Consistent & Provide Value

Post regularly, whether it is a static or carousel post in addition to Reels and Stories. Try to avoid overly sales-y posts. This turns many people off or could come off as a scam. Showcase the value of the product or service will provide for the potential buyer. You can include links to buy, but make sure they fit organically. Audience engagement builds trust. Reply to comments and questions in the comment section of posts. 

4. Create High-Quality Posts

What does high-quality posts look like? Have high-quality high-resolution imagery that blends with the vibe or feeling of your brand. Make sure the information contained on the post image itself and in the description is valuable and relevant to your industry or give your audience something to think about. 

5. Post Reels Addressing Pain Points 

Specifically address the problem your potential client may have and have your product provide the solution which you can link in your bio and mention in the Reel itself or the caption. Skincare companies are excellent examples if you need an idea of how to create Reel content,

6. Use “Link in Bio” Strategically 

Instead of linking to the home page of your website, link to a targeted landing page where customers purchase said specific item. Add calls-to-actions to your “link in bio” on static posts. An example is to say something like this: “Discover more through the link in our bio.”

7. Link to Products/Services in Stories 

Stories allows you to directly link to your product or services with a sticker. Use it to show off your product directly with your camera or tell a short story of success a client had using your service, then add the sticker right on top pointing directly to page you want them to go to. Add additional stickers that draw attention or entice people to click, be careful not to add to much. 

8. Save Stories to Highlights 

Any product or service that sells well you can save as a Story Highlight. Make sure the content is clear and customers can easily identify which product/services is which. These will stay connected to you profile instead of disappearing.

9. Promote Posts Featuring Products/Services

Promoting (sometimes called boosting) a post is a way of creating an Instagram ad. As an ad it will gain more visibility which is great for lead generation. Don’t overuse this feature, only promote posts with the best engagement. 

10. Use Hashtags wisely

For your business to be discovered, research hashtags that are relevant to industry, target demographics, and customers’ needs. Tag the hashtags to posts, Stories, and Reels accordingly. 

11. Sell with Instagram Shopping 

Not many know that you can enroll and connect your online store to Instagram. Create a “Shop” on the app and link directly to your products/services in your shop in posts, Reels, and Stories. 

Need help set up your business for Instagram?  Call 248.528.3600

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