A Mission Statement 

What is the goal that you want your company to achieve? What value does your products or services have for the public? This should be a statement the drives your company to continue to function. Think about what problem your company solves and how would you make lives or society easier with your product or service. This statement can be broad.

A Vision Statement 

How do you see your company maneuvering with the business word? What type of business do you appear as? Your vision statement should be purposeful. This is what keep stakeholders and employees interested staying with your company. Think about where your business will be long term. This statement often relies on internal goals for your company and helps drive decision making. Keep this statement specific and short. 

A Target Audience Description

Who is your product or service for? A useful way to narrow down who you want to sell to is to use one or more Buyer Persona profiles. The most common way to use buyer personas is to break it up into Primary Buyer (person who will love your product and recommend it frequently), Secondary Buyer (person who likes your product, but is less like to recommend your product and may return on rare occasions) and Negative Buyer (someone who does want, like or need your product). The profile usually consists of:

• Sex or gender identity (optional) 
• Income (helps in pricing)
• Lifestyle
• Daily tasks
• Likes & dislikes
• Other brands they are interested in 

Your Brand Personality 

How do you want the feel of company to come off to potential clients? Are you chilled and laid-back or are you serious and urgent? Look up adjectives that others would use to describe your company. The goal is to stand out in the market. Your brand personality will help inform your packaging, photos or illustrations, color pallet and other graphic elements to help market your product or service. 

Your Core Values 

Break down the beliefs your company has into simple words. These words are guide for behavior you want your employees to follow and brand to extrude. For example, you are gym and your company’s goals are to make exercise fun. Some core values you might come with are:

• Friendliness
• Humility 
• Humor 
• Optimism 
• Encouraging 

Let us help you come up with a brand style guide. Call 248.528.3600.

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1. 3D Design

Tech and software capabilities are advancing year by year. Many designers are experimenting with 3D illustration and moving away from flat vector illustrations. With 3D illustration you can add depth and dimension. Incorporate this style into animations, typography, photos, and previous flat illustration to create a compelling attention-grabbing graphic for your digital marketing materials. 

2. Maximalism

Oversaturated the senses with bold color combinations, contrasting patterns, layered images, and repeated motifs. This trend leaves little white space with dense design with dramatic detail. Last year minimalism was the popular trend. If your brand relied heavily of minimalism find an agency that performs brand audits to see if you should continue to stick to minimalism or if you should re-brand with maximalism in mind. 

3. Simplified Logos

Many companies are stripping back from excessive detail and complex design elements in their logos. The lack of detail helps to appeal to new audiences, appears approachable, and is easier to apply on many different mediums from packages to websites. Use 2-3 colors max, basic shapes and easy to read text as a staring off point for a new logo.

4. Minimalist Retro

This is trend is perfect for nostalgic brands that rely on magazine or editorial style layouts and interesting packaging. Old-school fonts, muted color palettes, warm tones, soft shadows, and natural textures are elements that give a brand a vintage feel. 

5. Abstract Surrealism

Brands that encourage escape from reality and rely on a futuristic aesthetic fit perfectly with this trend. Fantastical illustration, evocative images, bizarre landscapes, and dream or nightmare-like designs elevate the brand on a whole new level. Apply these items to your digital marketing materials to really pop off. 

6. Dreamy Muted Gradients

Gradients that give off an ethereal fuzzy look and feel use soft pastels and grainy textures. Social media or app logos along with branding and presentation designs rely on these elements for visually pleasing aesthetic that isn’t too overpowering. If your brand wants to give clients a calm laid-back feeling, consider incorporating a gradient into your print and digital marketing material. 

7. Embracing Simplicity

It is always refreshing to go back to the basic simplicity of life. During the pandemic, many people took the time to apricate the small things in their life. Consistent basic geometric shapes, limited color palette, and line art are an excellent choice for classy brands that want to be warm and inviting.

8. Colorful Minimalism

Monochromatic palettes and maximum white space are popular for minimalistic brands that want to add a splash of excitement. Use large blocks of color, giant text, and imagery with spotlights of color. These designs really stand out on Pinterest boards and crowded social media spaces. 

9. Non-Fungible Tokens

While controversial due to its environmental footprint and concerns with copyright, the space for creators and buyers is growing. One step forward to fix the concerns is that NFTs now provide verifiable proof of origin and allow only one person to own them, increasing the artwork value. This good news for creators who worry about their creations being replicated without permission. Keep an eye out for NFTs fixes and plan for marketing projects to become artwork collectables in this space.

Call 248.528.3600 today to incorporate these trends into your marketing trends.  

The post 9 Creative Graphic Design Trends For 2022 appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.