1. Instructional Videos

2. Live Video Streaming 

3. Mini TV Skit

4. How It Is Made Videos

5. Preview of New Product/Service

6. Host a Webinar/Class

7. Create an Inspiration Series/Playlist 

8. Interview Industry Experts

9. Promotional Videos

10. Interview Customers/Clients

11. Thank You/Customer Appreciation Videos

12. Live Q & A 

13. Host Contest Videos

14. Conference/Event Highlights 

15. Industry News Report

16. Tour of Your Store/Office/Location

17. Appealing Static Visuals 

18. Time-Lapse Videos 

19. Holiday Special Videos 

20. Top 10 (Industry Topic) Videos 

21. FAQ Videos

22. Charity/Give Back to the Community Videos

23. Industry Tools Videos

24. History/How We Started Video

25. Unboxing New Equipment 

Incorporate video into your marketing strategy! Call 248.528.360

The post 25 Creative Video Marketing Ideas for Your Business  appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

41% of shoppers go to Google when discovering a new brand according to their survey across countries. As your company’s brand grows, it’s important to appear across places where potential customers may be browsing and to create real value that is meaningful and distinct through your content. Immersive and creative content in channels such as video, search, and feeds on Google can help build brand awareness. It will also help you differentiate your brand from your competition with shoppers who are in the market for products or services like yours.

Connect with Customers Through Video Marketing 

Over its lifetime YouTube has evolved from purely an entertainment platform to a place where viewers go to learn, stream, and get inspired by their next purchase. Google found that every day people watch over a billion hours of video and generate billion of views on YouTube. That is a huge amount of people and opportunity to create potential new customers. Video reach campaigns can help spread your brand’s message, product advertisement, or service demonstration reach as many people as possible in your target audience demographic at a reasonable cost. This is perfect if you are small business or if you marketing budget is tight. 

Let Your Business be the Answer When Users Search and Browse 

According to the guide, 61% of consumers in surveyed countries around the world say they visit multiple websites before settling on what to buy and who to buy it from. This means shoppers do not always have a specific company in mind when they search the category they are interested in. They usually search for reviews or articles first to help inform their decision. There are many ways to highlight your good reviews or demonstrate trustworthiness. Here are some important items in include in your digital marketing strategy to achieve this:  

• Broad match keywords & Smart Bidding

 Broad match can save time, simplify your Google account, and increase website traffic by finding all relevant searches that are expected to perform. Combine with Smart Bidding to set the right bid for each search within your performance goals.

• Responsive search ads

Responsive search ads combine creativity with machine learning to help show relevant ads to users. If a customer is searching Google without a specific brand or product in mind, you can put your products in the spotlight by appearing in these searches.

• Image extensions 

Compelling visuals can help you differentiate your brand from companies that sell something similar with shoppers across Google. To optimize your ads’ performance, use image extensions to complement your existing text ads with relevant visuals that engage your audience and drive a call-to-action.

• Discovery campaigns 

Discovery campaigns can help you deliver highly visual and inspiring personalized ad experiences to your target audience who are ready to discover and engage with your brand. With this solution, you can reach up to 3 billion users on feeds across Google and YouTube with a single campaign.

• Audience solutions 

To build consideration among users who are actively looking to make a purchase, use in-market audience targeting. This drives action from new customers who share similar characteristics with existing customers, use similar audiences. To reengage existing customers across the web, use Customer Match. Telia Norge increased their revenue by 15% and conversion rate by 22% among existing customers using this service. 

Ready to optimize your marketing plan with these Google tips? Call 248.528.360

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1. Host a Twitter Chat

2. Ask for Customer Feedback

3. How-to Videos

4. Product Reviews

5. Moving Images or Videos of Your Product

6. Twitter Q&A Sessions

7. Music Playlists

8. User-Generated Content

9. Your Company History

10. Company News Announcements

11. Create a Regular Series

12. Repurpose Blog Graphics

13. Share Other How-to Videos (not made by you)

14. Share Your Company’s Financial Earnings

15. Share a Case Study on One of Your Customers

16. Share a Survey

17. Promote a New Product or Event

18. Share a Fill-in-the-Blank Post

19. Share a Statistic

20. Reshare Your Top Performing Posts

21. Promote Your Partners

22. Share Some Interesting Industry Research

23. Share News Roundups

24. Preview a New Product or Event (like a sneak peek) 

25. Get Creative with Emojis

26. Give Away Something Free

Having trouble with your social media strategy? Call 248.528.360 

The post 26 Unique Social Media Post Ideas for Your Marketing Strategy appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Hire Influencers to Create Short Video Content

Influencers allow you to add a one-on-one human connection element to your brand, this is important considering that people trust people more than they trust brands. These influencers should create educational videos that attract people to your product. Content should be natural, and not overly promotional. You can highlight certain attributes of your product or service but let them craft the appropriate language to address their (and soon to be yours as well) audience to keep the relationship authentic. Share the goal and objectives of your campaign with the influencers to avoid confusion and if possible, provide a brief. Have methods in place that allow you to track ROI of the influencer content, whether that be sales, website visits, signups, or more.

2. Run Ads with Short Video Content

Get more traffic and increase your ROI with short video ads along with gaining more organic traffic. When you use video ads, you’ll be able to get a higher click through rate (CTR). A higher CTR means that more people will be able to click on your ad or watch your video and then they’ll be able to go directly to your website. The most important tip is to create an ad that is both interesting and relevant to your business. These days, natural content seems to work best, so don’t try too hard to sell your product. Instead, let the product sell itself by showing off the most valuable aspects of the product. Short video content gives you more opportunity to capture the attention of an audience as opposed to static photo content when using an ad platform such as Google Ads. Use a catchy hook, have a clear message, and choose the right short video ad format. Short video ad formats come in three categories: 

• Skippable video ads
• Interactive video ads
• In-stream video ads

A few things that make video ads particularly great are captions and fast cuts,these are both great ways to retain the attention of the viewer so that they watch the ad all the way through. 

3. Ask Your Customers to Create Short Video Content

Testimonials tap into a deeply rooted psychological bias where we trust the opinion of people we know. A study by MarketingSherpa found that customers were willing to spend up to 30% more on a product after reading positive reviews. Another study found that customers were willing to spend 43% more when they were provided testimonials. Video testimonials are a powerful way to get your customers to speak up on your behalf. 94% of customers trust word-of-mouth referrals and 92% are more likely to trust a local business with a customer review. Testimonials are easy enough to make for your customers because all they would need is some sort of video recording device and the ability ‍to send the footage over to you. Video testimonials are the next best thing to a customer recommendation. The greatest benefit of video testimonials is that they build trust and credibility for your business. 

4. Add Short Video Testimonials & Product Videos to Your Website

Adding the short videos that you create to your website is a must when building a video marketing strategy. Customers browsing around your website with questions or objections they have about your products might change their minds with a positive video testimonial. Explainer videos on the homepage of your website help reduce the burden on consumers of having to navigate to different sections of your website to learn about your product. The easier you make it for potential customers to learn about your product, the better it is. Do some off-page SEO with a short video formatted as a TikTok, Instagram Reel or YouTube Short, you can easily answer most common questions or objections in less than 60 seconds. This also will help you spread brand awareness. 

5. Repost Your Short Video Content to all Social Media Platforms 

Publishing new content and breaking up old long-form content will improve your entire video marketing program’s ROI. When you post a piece of short video content on TikTok, download the original and post it on YouTube shorts and Instagram Reels as well. Slice it up into smaller clips and use it as an ad creative. Find creative ways to re-use your short video content. This will bring in a lot of traffic and conversions to your company blog or product page. Include re-shares links so that others can share your ad. Lean into more word-to-mouth advertising and brand trust. 

Need more help developing a video marketing strategy? Call 248.528.3600

The post 5 Ways to Drive Traffic and Sales with Short Videos appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1.  Google Cares About Video

Google’s internal algorithm for generating search engine results pages considers video content. Google values two things above all others: the quality of your content, and its relevance to user’s original search terms. It scans for other types of media to see precisely what your website has to offer. If your sites have a mixture of text and quality visuals like videos, that means your pages are varied and informative. This boosts your SEO efforts because are your business is seen as more trustworthy, an expert in the target market, and considers different ways users consume information. 

2. Video Is a Traffic-Generating Machine

One of the qualities that Google looks at when determining search rankings is the amount of incoming web traffic you have. If your domain has a massive number of regular visitors, Google determines that you have the answers their users need. People are more likely to visit your website by watching a video on YouTube or other social media channels than they are any other type of content. Many B2B and B2C businesses have launched their own video websites and are investing heavily in video content placed throughout their main website and landing pages. The more video content you create, the more quality traffic you can draw to your pages, which will, in turn, boost your overall SEO in the long run.

3. Video Keeps Visitors on Your Site Longer

Search engines like Google also pay close attention to how long people are staying on your website. If you have a large amount of incoming traffic, but those people all leave after just a few seconds, it stands to reason that your content isn’t very good and they’re going elsewhere for the answers they seek. Video will more consistently help keep visitors on your page for longer periods of time. Users are more likely to watch a video than they are to read something like a blog post. Treat your blog text as a transcript as your video but keep video more prominent. You significantly improve your bounce rate, which, in turn, helps search engines like Google and Bing boost your article to the top of their rankings and SERPs page. 

4. Users Are More Likely to Link to Your Videos

Quality backlinks are one of the most important factors that Google uses to determine search engine rankings. The more uses are linking to your content and to your domain, the more authority you are seen as having. The more authority you have, the higher your pages rank in the search results. Publishing video content on sites like YouTube, TikTok, or other social media platforms is the perfect opportunity to create referral traffic and quality traffic that can also boost your rankings. Google does keep the exact architecture of its own algorithm a secret to prevent people from gaming the system. However, there is a correlation between high volumes of social shares and higher positions in search engine results pages. 

5. Video Helps Improve the Value of Your SEO

Potential clients are twice as likely to make a purchase after viewing something like a product video than they are without engaging that content according to HubSpot. A video helps increase your SEO by getting more eyes on your site and guides users through the customer journey by helping convince those visitors to convert to a paying customer. This means that at nearly all stages of the process, video provides meaningful gains to your SEO’s ultimate ROI. 

Update your website by adding a video today. Call 248.528.360.

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Backlinks

When you use YouTube to host your video you have more opportunities for backlinks. Someone might link to the YouTube video and/or the page that the videos lives on, which will give you the backlink you want. If they link to just the YouTube video then users still have the ability to click to the webpage that the videos lives on, since you will have links to the page in your description. Having the video on YouTube simply gives users more options to find you.

Ranking on Google & YouTube SERPs

Having a YouTube presence will automatically rank you on their SERPs. When you’ve embedded the video onto your website, you can be ranked on both Google and YouTube. Users use both search engines, and it will create a great avenue for exposure on both platforms. Ranking on both search engines also gives you a boost in authority. Users are more likely to trust a company that is available on multiple platforms. 

Hosting on Videos on YouTube 

Hosting your video on YouTube is free. This can be a huge help to small businesses that may have a tight marketing budget. You have access to analytics for your video right away and do not need to integrate any third-party apps. You can tailor videos based your market and grow and audience that in turn can become potential clients. This is helpful and imperative to a successful video marketing strategy. 

Hosting Videos on Your Website

While it’s great that YouTube is free, you unfortunately have no say in what advertisements will pop up in and around your video. You also might not be the one to appear on the top of the results page. Hosting on your own website will always take the user to your page, not a third-party site. They will be able to focus on your video, not competitor ads or videos. Regardless of where a video is hosted, the bottom line is that a video on your website will likely increase engagement and that’s what we want for a successful SEO strategy.

Have a video you want to embed? We can help! Call 248.528.3600.

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