More important features included are:

• Monitor indexing & crawling
• Identify and fix errors
• Overview of search performance
• Request indexing of updated pages
• Review internal and external links

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The first step to using Search Console is to verify site ownership. Google provides several different ways to accomplish site verification, depending on if you’re verifying a website, a domain, a Google site, or a Blogger-hosted site. Domains registered with Google domains are automatically verified by adding them to Search Console. Most users will verify their sites using one of four methods:

1. HTML file upload
2. Meta tag
3. Google Analytics tracking code
4. Google Tag Manager

Some site hosting platforms limit what can be uploaded and require a specific way to verify site owners, but that’s becoming less of an issue as many hosted site services have an easy-to-follow verification process. 

How To Verify Site Ownership

There are two standard ways to verify site ownership with a regular website, like a standard WordPress site: HTML file upload and Meta tag. When verifying a site using either of these two methods, you’ll be choosing the URL-prefix properties process. Go to the Search Console and open the Property Selector dropdown that’s visible in the top left-hand corner on any Search Console page. In the pop-up labeled “Select Property Type”, enter the URL of the site then click the “Continue” button. Select the HTML file upload method and download the HTML file. Then, upload the HTML file to the root of your website. Finish the verification process by clicking “Verify” back in the Search Console.

Troubleshooting

Ranking in search results depends on Google’s ability to crawl and index webpages. The Search Console URL Inspection Tool warns of any issues with crawling and indexing before it becomes a major problem and pages start dropping from the search results.

Each submitted URL a user can:

• Request indexing for a recently updated webpage.
• View how Google discovered the webpage (sitemaps and referring internal pages).
• View the last crawl date for a URL.
• Check if Google is using a declared canonical URL or is using another one.
• Check mobile usability status.
• Check enhancements like breadcrumbs.

Fixing 404 Errors

The coverage report can also alert you to 404 and 500 series error responses, as well as communicate that everything is functioning properly. A 404-server response is called an error only because the browser or crawler’s request for a webpage was made in error because the page does not exist. If a guest site (or an internal link) links to a page that doesn’t exist, the coverage report will show a 404 response. By clicking on one of the affected URLs and selecting the Inspect URL tool will reveal what pages (or sitemaps) are referring to the non-existent page.

Still having trouble using Google Search Console? We can help! Call 248.528.3600

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1. Cite your sources & ensure accuracy of claims
2. Remove, redirect, or refresh short content
3. Remove duplicate content
4. Include author bylines, bios, & author pages (List specific credentials & awards)
5. Maintain off-page reputation by updating your GoogleMyBusiness page, Wikipedia page, & other informational sources
6. Include testimonials & reviews on-site
7. Ensure accuracy & sufficient information on social media pages
8. Improve & expand upon brand informational pages (About us, Contact us, Mission statement) 
9. Remove overly aggressive or invasive advertising
10. Offer clear & specific customer service information

Update your website today. Call 248.528.3600. 

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• Visibility within the general space of keyword set
• Changes in visibility to your website
• Changes in visibility to Google

A helpful tool is to use Search Analytics for Sheets, which is a Google Sheets add-on that allows you to request and backup data from Webmaster Tools. This acts as an enhanced Google Search Console. Segment multiple data points (date, query, page, etc.) to get a much higher level of granularity than can be achieved on Search Console’s standard web frontend. With this tool you can discover if:

• Have you been positively or negatively impacted by the core update?
• Average daily clicks appear to be at a higher or lower level
• Average daily impressions appear to be at a higher or lower level
• Average ranking positions appear to have improved or not 

While there are other factors such as other Google updates, day of the week, website migrations, technical website changes, etc., the above will be is a great place to start for website owners to discover if their website affected. 

Still have trouble analyzing the data? We can help you by consultation and help you determine the next steps to take. Call 248.528.3600. 

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We can help you set up your Google My Business Profile today! Call 248.528.3600.

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