1. Company Blog Posts

2. Company Culture/Brand Post 

3. Industry News

4. Curated Content

5. Question Posts

6. Product/Company Videos

7. Customer Reviews & Testimonials

8. Quick Tips & Advice

9. Memes & Gifs

10. Contest Posts

11. Holiday Posts 

12. Photos from Company Events

13. Answer to a Common Question

14. Share Infographics

15. Conversation with an Industry Leader 

16. Links to Free Resources

17. Podcast Episodes

18. New Job Listings

19. Hiring Announcements & New Team Members

20. “On This Day in History” Posts

21. Event Promotion

22. Live Videos

23. Promote Email Sign-Ups

24. Image Scrambles

25. Inspirational Quotes

26. Company Accomplishments

Develop your social media strategy today! Call 248.528.360 

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Where Do Google Autocomplete Keywords Come From?

Danny Sullivan, a public liaison for Google search, explains it in his blog post on Google Autocomplete:

“How do we determine these predictions? We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.”

Are The Predictions Different in Various Countries?

The country you are in also effects what predictions Google Autocomplete generates. For example, you travel to Michigan, USA for a business conference and need a hotel. The top 3 perditions Google Autocomplete suggests are “hotels in Detroit”, “hotels in Traverse City”, and “hotels in Ann Arbor”. If you change locations, Google will “follow” you, and your Autocomplete options will adjust accordingly. 

Are Google Autocomplete Predictions Different for Various Languages?

Predictions differ based on the language(s) you are using to enter queries into Google. If you set your default language to English, you will be shown English predictions. If you decide to add other languages that you understand, say, Spanish and Arabic, you’ll also be shown predictions in those languages.

Does Your Search History Affect Google Autocomplete Predictions?

Google considers your search history when showing predictions when you are logged into your Google account. When you see a prediction that has a “Remove” option next to it, know that this is a prediction based on your search history. If it is removable it shows up as an “X” on the far right. Google remembers that you searched for whatever query but recognizes it may have been a one-time search.

What is the Google Autocomplete Guidelines?

Not all search queries are appropriate to display as predictions. Here are the types of predictions go against Google Autocomplete policy:

• Violence and gore
• Sexually explicit, vulgar, or profane language, though medical and scientific terms are allowed
• Anything related to hate speech or approval of hateful acts
• Sensitive information or terms about named individuals
• Dangerous predictions, meaning searches for things that could allow serious harm to people or animals to happen

Google admits that while they do their best to remove inappropriate predictions. They don’t always get it right and provide a way to report a prediction.

Create a SEO marketing strategy with Google Autocomplete in mind. Call 248.528.3600

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Why Care about Google? 

According to the digital marketing agency Reliabilesoft, Google commands the majority share of search traffic worldwide at just over 91 percent of global searches. The Microsoft Bing search engine share, depending on the country, is between 2.83 percent and 12.31 percent of global searches. Most professional digital marketing agencies focus on ranking for Google versus other search engines. Google uses an algorithm to establish what website shows up when a searcher types in a specific query. Previously, Google updates had humorous names like Penguin, Panda, BERT, and even Fred. Currently, most Google updates fall under one umbrella term: Google core algorithm updates. According to MarketMuse, Google updates its core search algorithm on an almost daily basis to provide “search results offering the best and most relevant content for every query.”

Why care about SEO?

Understanding how search engines work and how to rank content for them is a critical part of the success of your business website. Here are a few reasons to care about SEO:

1. Web content can bring in highly qualified visitors to your brand’s website and improves your content’s reach.
2. Grows into a valuable “evergreen” asset. Meaning it has long lasting effects after you take the time to create it. 
3. When optimizing your website for Google, you’re offering a valuable resource for those seeking information related to your industry.
4. Prompts users to enter the sales cycle without paying for lead generation.
5. Quality content has a compounding effect. It will keep visitors coming back and even referring others down the line.

Optimize your web content for search. Call 248.528.360. 

The post How Organic Search Is Changing appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

On-Page vs. Off-Page SEO vs. Technical SEO

>> On-page SEO: tactics you use on your site that help search engines understand your content better and rank such as creating content, optimizing title tags, image optimization, and more.

>> Off-page SEO includes activities from other platforms or at the backend of your website.

>> Technical SEO: activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and others.

Why is Off-Page SEO Important?

Off-page SEO builds your site’s domain authority. Without this, your site might struggle to outrank websites with higher authority. Higher authority websites tend to rank better than those with low or no authority. Search engines consider them more credible, relevant, and trustworthy. Become a signal that many people trust, share, and reference your site to search engines. 

Build your Off-Page SEO strategy by calling 248.528.360. 

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1. Changes to responsive search ads as Google focuses on automation

In August 2021, Google announced that automation should be a key focus for businesses. From June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited within standard search campaigns. Expanded text ads (ETAs) will no longer be an option. RSAs allow multiple headlines and descriptions for ads. Google uses machine learning (ML) to automatically test different combinations to find the highest-performing ad.

There are a few clear benefits for advertisements using RSAs v ETAs:

• Increased engagement from customers due to improved click-through rates
• Lower costs due to improved ad copy
• Testing in limited volumes: higher click-through rates and lower cost-per-click

Prepare your business by ensuring RSAs are in every ad group, and review performance of these ads to ensure they’re of the highest quality in line with Google’s scoring.

2. The start of keyword-less world: Performance Max

Google announced that Performance Max will replace Smart Shopping and local campaigns by the end of Q3 2022. Rather than the usual keyword-based search campaign, Performance Max uses:

• Your creative assets alongside business goals and automated bidding
• User signals and data-driven attribution to tailor ads to potential customers across the Google ecosystem (search, display, YouTube, Gmail, and Discovery)

This goal-based format helps target customers at the right stage of their purchase journey, depending on the goal of the campaign. Performance Max campaigns will be built from any existing smart shopping and local campaigns. Existing settings will remain, but they will be automatically upgraded from July onward. Create new campaigns and pause any relevant activity (such as Smart Shopping), then start working through the new additional creative assets. Have clear units of measures of success with GA4 that provides the most detail on performance. 

3. The re-introduction of broad match

Google has been changing keyword match rules since 2014. This always brings unpredictability around budget and performance. Previously, broad match meant that if the search query was contextually like the keyword being targeted, your ad could show. Modern search is an evolution of broad match and focuses on the meaning of your keyword and the intent behind it. This can include searches that don’t contain the original keyword terms.

Google’s BERT algorithm technology helps interpret queries, language, and search intent. It also makes keyword matching behavior more closely aligned Broad matches more relevant. There have been great results from testing, with important to web traffic and revenue. Ensure you’re live with automated bidding, as the new broad match needs this to work effectively. Start by testing any previous broad match modifier keywords. Choose campaigns to switch to broad match and run a test. Test this on stable campaigns, using robust testing methodologies such as Google’s built-in testing functions.

4. The removal of third-party cookies and the influence of audience

Brands have used cookies to help them target ads to the right audiences. With the removal of third-party cookies, Google is now focusing on the intent of people’s searches rather than audiences. This will capture people on the likelihood that they will meet a campaign’s objectives.

Measurement and optimization will be impacted. Review your platform’s initiatives to mitigate and understand whether they align with business goals and objectives.

Google recently announced that it will be sunsetting Universal Analytics from July 1, 2023. Think about the way you’re tracking to be able to capture and measure effectively moving forward. Find out what the platform you use is doing to enable continued measurement and reporting. 

First-party data also becomes important in targeting an engaged audience. Contextual targeting will again rise to the frontier for display/programmatic activity. Make sure you’re working closely with your provider and review targeting options for future activity and how to capture your target audience. Loss of third-party cookies and how to combat this should be a key talking point across all brands to make sure you’re not left behind when the change is made.

Update your paid search strategy now. Call 248.528.360.

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What is a Typical ROI for SEO?

There are several different metrics you can use to measure the return on investment (ROI) of your SEO for your website and ad campaigns. You can measure using these items:

• Organic search – your page’s ranking in Google or other search engines.
• Organic traffic – your share of non-paid search engine traffic.
• Business metrics like backlinks, impressions, or clickthrough rate, among others.
• Business profitability – conversions into sales (though you may also find value in opportunities and/or qualified leads).

How Much Should You Invest In SEO?

Depending on where you’re starting from and where you want to go to meet your goals, there’s a huge amount of variance in terms of price. You should budget for a minimum of six months to see results. Beware of the many SEO scammers with “Guaranteed First Page Results!” only to fall victim to a bunch of black hat tactics that end up getting you penalized and effectively erasing your site’s visibility. If you don’t have a massive SEO budget, that is okay! You can still focus on these important factors:

• Site architecture: Ensure good crawlability with Google Crawl, follow webmaster guidelines, and pay attention to user experience.
• Good content: Regularly add fresh, keyword-rich content that matches search queries and satisfies user intent.
• Quality backlinks: Natural backlinks (not link farms) from high trust-high authority sites can help you shoot up the rankings.

How Do You Invest In SEO?

Are you looking to expand your sales funnel? Increase customer awareness? Show up in a specific number of searches per day? Figuring out your what your goals are with the service will help prevent wasted money, time, and energy. Using SEO tactics will help you meet small goals while a comprehensive SEO strategy will help with more robust goals. There are several paid SEO tools that are well worth the money and can help you with keyword research to evaluating backlinks. These programs can provide you with clearer insights into your campaigns and help you boost overall SEO efficiency.

Should You Invest in SEO or PPC Ads?

SEO has a better average ROI than pay-per-click (PPC) advertising, however, both are valuable. Ideally, you should have a mix of paid and organic search campaigns that make sense for your company and your current assets.

Advantages Of SEO: 

• Website traffic: SEO can help increase the total number of people who visit your site & land more clicks overall.
• ROI: More cost-effective than PPC, though be warned: Neither is cheap or easy.
• Branding and awareness: Organic search put your business in front of potential customers based on search queries, increasing visibility around search terms, & exposing people to your brand.
• Credibility: Ranking highly in SERPs can play a large role in building trust. Many users skip right past the paid ads & click on organic results instead.
• Longer-lasting results: While SEO takes some time to begin seeing results, it also takes longer to drop off. An optimized site can maintain a high ranking long after a PPC campaign has been deactivated.
• Stability: Similarly, whereas PPC ad positioning can change according to bids from the competition, a site with good SEO will hold a relative position even if you forget about it for a while.

Advantages Of PPC: 

• Faster results: Once you launch a paid campaign, you should begin seeing more traffic, clicks, and conversions right away.
• Algorithm changes don’t affect positioning: PPC is bidding for the top spots on a SERP, which means you don’t have to rethink content and strategies every time Google updates its search algorithm.
• More control: Because you have control over your spending, you’ll always know what kind of returns you are getting, which in turn makes budgeting easier.
• More accurate targeting: Paid search ads let you target based on an entire range of factors including demographics, geography, and time of day, so you can more accurately go after an audience.
• You can use visual ads: People are more likely to click on images of the product they’re searching for. You can do this with PPC, but not with organic search.

Your SEO Investment

Spending your budget with an SEO campaign is worth it when you focus on website architecture and content. Evaluate your site to ensure its well-built. Check to see is your website has crawlability and structural issues. Create good user experiences, make sure it loads quickly, and doesn’t have 404 links. You want to ensure your website has the information your targets are searching for. Effective and meaningful content will drive the traffic you want and improve your overall ROI. If you don’t know your way around code or having trouble with developing a content marketing strategy, you should be able to hire a professional agency to handle this for you. 

Read to invest in successful SEO services? Call 248.528.3600.

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1. Audit Your Content (think purpose, FAQ, etc.)
2. Evaluate Quality (think mobile-friendly, informative, readability, EAT, etc.) 
3. Use Metrics (pageviews, links, conversation rate, etc.) 
4. Re-organize or update existing content you need 
5. Delete outdated or false information 
6. Check links & URLs are accurate 
7. Make sure design element align with tone/brand

Web evaluations available! Call 248.528.3600

The post How & Why You Must Improve or Remove Your Old Content appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Paid search is one of the easiest ways to reach your target audience.

Benefits:

• Instant results:  Pay per click is a great way to generate immediate results. PPC is a one of the best ways to get in front of your target audience and quickly generate quality leads.
• Target audience:  Pay per click (PPC) allows you to reach your target audience under your specific keywords, products or services. This targeting allows you to reach out directly to the audience you want to be in front of when your client has an “Ah-ha” moment.

Considering all the benefits PPC offers, there’s little risk in testing it out to see what it can do for your business. It can also help you gain a wealth of valuable data that you can use to improve your other marketing and optimization efforts thru Google Analytics.

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