Perfect for a quick website audit, Grow My Store gives a comprehensive report on your website. That report includes competitive benchmarking, recommendations, and tailored insights to help you optimize your customer/user experience. You should also check out Test My Site for developer-friendly tips on boosting site speed. It is important to have a fast-loading website to decrease bounce rate. Any corrections suggested may require you to hire a professional web agency for help. 

Do you have an app version of your company’s website? App campaigns help reach mobile shoppers and encourages them to make a purchase, or take action, for example, installing the app itself. Embedding deep links provides better mobile experiences by taking your app users from your ads directly to the corresponding app page of your app. This is key to the customer journey and the path to purchase. It makes it easier for them to complete their desired action, which is essential for good user experience.

Showcase Product Information Across Google

On Google, the Shopping tab helps to showcase your products across many places where customers turn to shop and directly integrates your product within an ad experience. You can increase your exposure at no cost by listing your products on Merchant Center or directly through your e-commerce platform such as WooCommerce for WordPress websites. 

With video increasing popularity, you now can include an interactive product feed directly within the ad unit to turn viewers into customers. Think of the product feed  as a way to turn your ad into a digital storefront. Well design ads that display your company’s brand properly will attract new customers and flag down existing customers to your product or service. Create a seamless path to purchase between brand awareness and the call-to-action.

Increase your click-through rates and conversions by adding information about promotions, sales, free and fast shipping options, and return and refund options directly to your product listing. Shoppers are constantly on the hunt for good deals and want to know all relevant information up front, so it is best to have these pieces of information clearly visible.  

Engage New Customers

Customers shop across multiple Google surfaces every day. Google avenues are Search, Discover, YouTube, Maps, and the Shopping tab. To grow your online sales, it’s important to know which ad campaigns are right for your target market. Reach the right person and convert them into a loyal customer with Google Ads.

Back in April, Smart Shopping and Local campaigns gained an upgrade to Performance Max campaigns. Performance Max campaigns allow you to promote your products or services across all of Google’s advertising channels and inventory by creating one easy-to-manage campaign. This should be less stressful for small businesses due to fact they now can focus on one area of Google analytics instead of multiple analytics for separate campaigns. With new ways to discover, research, and purchase, customers are engaging across an ever-growing number of channels, and it is important to appear on most of them. 

As mentioned earlier videos are big in advertising right now. A Video action campaign is a simple, cost-effective way to drive more conversions on and off your company’s YouTube channel. This campaign helps you drive engagement with your video ads by scaling them across the YouTube Home feed, watch pages, connected TV, and more with a clear call-to-action button. These are perfect for businesses that require demonstration of their product or service.  

Inspired to start a Google Ad Campaign? Call 248.528.3600.

The post Insights to Grow Your Online Shop with Google appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Choose a suitable theme 

WordPress is highly customizable and has endless options when it comes to themes and plugins. Choose your plugins and themes wisely because they can affect the speed and performance. If your plugins come with widgets and CTAs, then ensure that the orientation of these elements is adaptive and suitable for all screen types. Also, if you are using custom themes, then hire a professional agency to assist with this task. 

2. Reduce cognitive load on users 

Ever get a headache from a color or large amount of text on a website? The creative choices you make for your website appearance and layout and info amount effect the amount of traffic you will receive. Try to reduce the cognitive load on users by designing an intuitive website. Each step that the visitors take on your website, should automatically guide them towards the other. Keep in mind user-friendly buttons to stimulate the human and bring attention to an action you want the customer to take. 

3. Try lazy loading to optimize media 

Lazy loading is a technique that defers loading of non-critical resources like images and videos on the website at the time of page load. Mobile users have more limitations in terms of metered connections, limited bandwidth, battery, and more so it is important to speed up your website’s load time. Lazy loading will enable the loading of more crucial elements at first. Image and video compression tools that do not deter quality to reduce file sizes are also useful in ramping upload times. Note that WordPress 4.4 addresses this issue by default. The smallest version of the image available on your server is loaded on the page. Remember to keep your website updated or have an agency that has web maintenance do it for you. 

4. Find a robust web hosting partner 

Find a reliable web host that automates multiple processes and takes care of all your needs. Make sure the hosting service offers a list of advantages like CDN, SSL certification, automated backups, performance boosting assets, and much more. You want to ensure a frictionless experience for your users. This will also help boost the performance of the app synced with your website. 

5. The option of a mobile app

Build an app to keep up with the ongoing trends. Turning a WordPress website into a mobile app can have endless benefits for your business. It can take some of the load off from your website as regular and returning users will have the alternate option of an app. It can also be used to enhance the buyer experience by adding an interactive feature. Another bonus is that it will prevent users from migrating to competitor websites for more mobile-friendly options.

Get started with a mobile friendly WordPress website today! Call 248.528.3600

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