Keywords Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress

How to Cluster Your Keywords on Your Website for Better SEO

millermedia — Wed, 05 Oct 2022 13:00:58 +0000

Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps in with the removal of unnecessary keywords and discovery of the important one for your users. It will also provide better rankings for short-tail and long-tail keywords as well as improve content quality due to a better understanding of your audience’s search intent. Use this technique to develop your website structure and create a user experience that is valuable to your target audience:

Step 1: Create a List of Keywords

Depending on the industry your business is in, the topics, and access to research tools could be flooded. Here are some of the most common ways to create a keyword list:

Google’s Keyword Planner or SEMRush used for researching competitors’ keywords
Check for common keywords with Ahrefs or AnswerThePublic

Use your website data from Google Search Console
Look in suggested searches on search engines and brainstorm ideas

Step 2: Sort Keywords into Groups

Group keywords using an automated tool such as Keyword Insights or manually plug the terms into a excel spreadsheet based on good search volume, same search intent, items your think you can rank on, or are appropriate for the marketing funnel stage you are currently in. After that, you will need to identify keyword modifiers around the cluster you formed. This can be enhancement terms, for example, you are researching search intent for strawberry jelly. Some repeat terms that show up might be “healthy” or “organic”.

Step 3: Other Ways to Cluster by Topic

When you have identified the keyword clusters that answer the questions your audience asks the most, you can start creating a content plan around those clusters you have discovered. Some clusters have subjects in common and can be further grouped into topic clusters. Use the hierarchy of most to least relevant to create a page structure or sitemap for your business’s website. In the middle of every topic cluster, place a piece of content that can target a large number of keywords and phrases. Then surround the larger content withsmaller pieces of content. These content pieces are usually blog posts. This will allow you to focus more on certain topics, build up internal linking, and generally explore the various aspects of the topic that may be too rich to fit on one page without exhausting the reader. You could also use these keyword clusters for Google ads and other marketing campaigns if you fear your website is getting too crowded.

Struggling to cluster keywords? Our SEO service term can help! Call 248.528.360

The post How to Cluster Your Keywords on Your Website for Better SEO appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

How to identify keyword opportunities to boost site rankings

millermedia — Mon, 09 May 2022 13:11:43 +0000

From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools is the Organic Research Tool.

Here is how it works provided by IBM:

Enter your site into the search bar within the tool. Then go to the Positions tab and enter how much monthly volume you or stakeholders would consider “impactful”. Large enterprises usually enter approximately 1,000 – 5,000 as a minimum, while small business enter 100 – 500 searches. Remember not to set your minimum too high, the goal is to find easy-to-rank keywords. Moving on to the next step, filter keywords to only show terms sitting in positions 11-20 that nearly rank on Page 1.

This is an opportunity to use keywords early before other companies by polishing your content you already have instead hopping on the bandwagon behind someone else. You could also write a new piece of content around the keyword or add logical internal links or backlinks to existing pages to improve your site’s architecture. Most importantly, this process gives you insight into how to align your content to better match the intent of a search query.

Once you have a list together, export it, sort through it, and create a roadmap of keywords to focus on for content creation. Depending on the difficulty of your niche, it might take some time to see improvement in your search engine results page rankings. Keyword evaluation and the content optimization process will help you prioritize what to work on first.

Try it now in Organic Research → or Call 248.528.3600 and have an SEO expert will do it for you.

The post How to identify keyword opportunities to boost site rankings appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

The Keyword “WordPress” gets Googled Around 2.8 million Times Every Month

millermedia — Thu, 06 Jan 2022 14:24:55 +0000

Around 19,500,000 websites on the entire web use WordPress. Whether you are a small business or an international conglomerate WordPress is the best CMS to use to create your website. It also gives your business a leg up from the competition in search marketing. Some impressive stats regarding SEO & WordPress:

8% of the top 100 blogs according to Technorati are managed with WordPress.
2,645 of the top 10k websites searched on the web use WordPress.
22,111 of the top 100k websites searched use WordPress.
297,629 of the top 1M websites searched use WordPress.
22% of new domains in the US are run with WordPress.
In 2014, non-English WordPress downloads surpassed English downloads for the first time.
WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India.
In the US (2014 data), WordPress is preferred by 50% of the users, with Drupal scooping up 17% and Joomla getting 6.44%.

Improve your website and SEO. Call 248.528.3600

The post The Keyword “WordPress” gets Googled Around 2.8 million Times Every Month appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.