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Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

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SEO is about optimizing websites, but far more importantly, it is about enhancing and improving the broader Web presence and the user experience itself so that enterprises (businesses like yours) are seen as relevant to, and favorable for, a prospective audience/user’s query (the terms and phrases they use) when using one of the popular search engines. That was somewhat of a long-winded definition of search engine optimization, so let’s simplify and in the process clarify what those responsible for the practice of SEO engage in and the type of initiatives they routinely embark upon.

SEO is about building a website presence and maintaining an online reputation that results in being awarded or assigned a position on the search results pages that is favorable to brand objectives.

As previously mentioned, search engine optimization requires a balance between the technical and the creative (with a virtual eye toward the quality of the user experience of course). Enterprises that understand this fundamental realization are those which, on the whole, experience the greatest level of success.

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Semantic search has sparked a lot of buzz in the SEO space. We’ve heard about entity SEO, conversational content, optimizing for topics (as opposed to keywords), and even completely ditching old-school SEO tactics, like link building and keyword targeting, in favor of creating the most relevant and useful piece of content there is, and letting Google do the rest.

What’s semantic search?  Semantic search aims to improve search accuracy by understanding searcher intent, contextual meaning of terms, and relationships between words to provide more relevant search results.

There is no doubt that the search landscape is changing, but it’s important to realize that these changes are very gradual. Keywords are still important, but they have a lot of company: things like relevance, comprehensiveness, and usability matter just as much. In 2017, optimizing your pages for engines exclusively won’t cut it; but focusing on the user alone isn’t something search engines are able to pick up on either. Instead of running to the extremes, cater for both humans and engines: create high-quality content and provide the best user experience you can; but don’t forget to do your keyword research and competitor analysis to incorporate topically relevant terms into your content.  On-page SEO in 2017-RankBrain & Semantic Search>

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Have you noticed the new Google search results page? Google now shows up to four ads above organic search results and has removed text ads completely from the right side of desktop search results. Also, some serious weight and real estate has been given to Google+ and if you sell a product online, Google Merchant. Now more than ever, you need to update your Google+ business page. Google wins by providing users verified information on your business, and you win by increasing the Search Engine Visibility for your business.
While claiming your company’s Google+ page will not directly optimize your business website for Google search, it will optimize the information on your Google+ business page to appear in relevant search results. Start by completing the “About” section of your business page with keywords and use them as anchor text that link back to your company’s main website. Using your company’s Google+ page the right way will help your SEO efforts. So go ahead, claim and/or update your Google+ page and increase your Search Engine Visibility.

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A dive into the effects of Social Media & Google.  Read More: SEO and Social Media

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Lets face it people find things in Social Media through recommendations & referrals (the “aha” moment; they weren’t necessarily looking for something), and people use search engines to find something specific (better conversion i.e.. better sales).    The problem, is that there are constant changes happening in the layout of SEO & search engine result pages (SERPs).  If you’re making these 3 SEO mistakes, then your results are going to be lackluster!

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