SEM Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress

Google Adwords: 25 Facts

millermedia — Thu, 03 Jan 2013 17:02:14 +0000

Google Pay Per Click (PPC) is a fast and effective way to drive qualified targeted website visitors to your website. There are so many reasons why you should be advertising on Google. Here are a few that really stand out!

1. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
2. Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
3. If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results. (SEO Book)

*Miller Media is a Google AdWords Certified Partner and has been a Michigan based Google advertising professional company since 2005.
Want a few more reasons: ADWORDS Fast Facts

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What is your Search Marketing Plan for 2013? Does it include Google?

millermedia — Thu, 06 Dec 2012 16:38:46 +0000

Google’s ad revenue, as of the first six months of 2012, is greater than that of all U.S. print newspapers and magazines combined.

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Miller Media carves out a niche in the Industrial Internet Sector

millermedia — Fri, 12 Oct 2012 20:12:34 +0000

The Troy-based company Miller Media got its start 30 some years ago as a print company. About 15 years ago it started to make the transition to the digital sphere and has evolved into a firm that helps industrial businesses with search-engine marketing (PPC or Pay-Per-Click), Search Engine Optimization and how to utilize Google to …

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Google (PPC) Adwords Hits a Home Run Again!

millermedia — Thu, 05 Apr 2012 21:11:30 +0000

Here is an email we received from a client today and we are only 5 days into April:

You’re the best! Just so you know I got to quote 5 new companies just this month that said they saw my add on Google. Regards, Nick (Plating Company, MI)

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Why Advertise on Google Now?

millermedia — Wed, 15 Feb 2012 20:53:28 +0000

Here are some important reasons why you should start thinking about Search Marketing (PPC) on Google now:

1. Measurable results. Period.

2. PPC (Search advertising) reaches people when they are looking for you.

3. Display advertising with Google gets your message and brand out to your target audience at a very good price.

4. Geographic targeting in Google can keep your costs low.

5. The new retargeting features in Google AdWords allows you to continue to reach anyone that has shown an interest in your business, long after they have left your site.

6. If you do it right, it typically generates a high ROI.

7. If you do it right, it provides outstanding data for other marketing, such as SEO.

8. Your competitors are probably not doing it right.

Search marketing has revolutionized lead generation. Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.

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SEO and PPC Together the Persuit of Greater Visibility

millermedia — Mon, 02 Jan 2012 21:02:01 +0000

Let’s all agree on some terminology here:

The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management. In addition, these strategies should be always be considered together for best results.

Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.

There are some great benefits of SEO and PPC together, including:

Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
Converting phrases from PPC may also convert well for your SEO campaign.

If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.

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Hope you find what your searching for in 2012!

millermedia — Mon, 02 Jan 2012 17:26:46 +0000

Search marketing has revolutionized lead generation. Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs. Learn More: Google Search from Miller Media

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PPC and SEO Are Better When Used Together

millermedia — Mon, 29 Aug 2011 14:54:07 +0000

Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ

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The Biggest Mistakes SMBs Make with SEO and Internet Marketing (and How to Avoid Them)

millermedia — Wed, 20 Apr 2011 19:03:31 +0000

For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business

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Content is King or Queen: Make Your Content Make a Difference

millermedia — Tue, 12 Apr 2011 15:38:40 +0000

Content, content, content. It’s an obvious part of any interactive website experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? http://bit.ly/hU0l7B

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