15 Graphic Elements to Improve Your Business’s Website Read More »
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]]>1. Half-Page Graphic
Most commonly used for landing pages these elements are pretty simple and allows you to create contrast. Play with layers and give the illusion of depth to help your main product or service photo pop.
https://www.straightfromyard.co.uk
2. A Framed Viewpoint
This element can help you present CTAs (call-to-actions) in fancy ways. Limit the scrolling area in a frame and create empty space at the top and left or right areas. These layouts are often seen on architecture, museum, corporate, and other formal websites.
https://korsel.bold-themes.com/main-demo/home-5/
3. Horizontal Scrolling
Think of this element like you are flipping through a book or magazine. This element is best if you have a portfolio of items to show off. For example, you are company sells luxury wine. You can showcase you top sellers on your home page and users can “flip” through to view your brand’s story and products. A word of caution for this element, it can be glitchy on mobile so you may have to deactivate it for phone viewing.
https://scepterandsword.com
4. Translucent Skewed-Shape Layout
Use an abstract shape and dim the opacity a little to partially obscure your product or service shot. It acts as a little sneak peek and gives a feeling curiosity to your website. Brands that also want to covey speed, strength, and boldness usually adopt this layout.
http://www.themestarz.net/html/lovely/index-parallax.html#nav-home
5. Dynamic 3D Renderings
Pre-rendered video or 3D scenes as backgrounds can create a unique look to your product or service. There are free assets available on websites like Canva.com, Pixabay.com, Shutterstock.com, and Adobe.com.
https://www.drpepper.ca/en/
6. Line Design
Lines are an underrated way to clean up you design. Strategically place lines to break up important info. This will also come in handy if your website is copy heavy and has only a few pictures.
https://www.display.care
7. Arrow Links
Point to where you want users to go to. Where they are bold or thin, arrows are a universal symbol of direction. Place them in areas you want potential clients to interact with. They can act as a sales trail for visitor.
https://consulting.stylemixthemes.com/barcelona/
8. Marquee
Use keywords as decorative elements for momentum-scrolling websites. Brands that use short action words should incorporate this element either at the top or the bottom of your home page. This will give you website movement and encourage the user to stay on your page longer. This great if you want to gain a higher-clickthrough rate.
https://chriscarruthers.co.uk/home
9. Chaotic Centered Hero Piece
This is when a horizontally centered product or service has used different fonts, typefaces, and misaligned images that create abstract look. Be careful with this technique. Avoid putting any important in hard-to-read layouts. This look is mostly for snappy headlines and images that do not show off the product or service directly.
https://www.therailpark.org
10. Gravestone Images
Gravestone images refer to an image with top border-radiuses edited to make the full composition look like half circle shape or a gravestone. Perfume, Shampoo, Vitamin, and other Wellness or Beauty website adopt this layout to look cleaner and more high-end.
https://dt-aia.myshopify.com
11. Misaligned Card
These kinds of cards have the text floating partially outside the background creating a nice depth effect for your product or service shot. This is best used both in informal and elegant styles. Make sure the drop shadow isn’t too intense otherwise it will look dated.
https://theartoffinance.biz
12. Add a Hamburger Menu
In lieu of a traditional navigation where you see all the page names, try a hamburger menu. It appears as 3 lines at the top right corner of your website. Mobile is becoming the first device most people will see your website in, and the hamburger menu is more mobile-friendly than traditional menus.
https://www.atumobile.com
13. Use Bauhaus Shapes
These shapes are generally made with rectangles with maximized border-radius on 1 or 2 corners. Bright colors are also incorporated. Bauhaus design has a rich history, and more people are starting to appreciate it in web design, not just print or architecture.
https://yourleadershipbridge.com
14. Rotated Text
Vertical text for headlines is a great element to create if you want to encourage users to scroll down. Like the marquee style, avoid using for important info, but use for headlines that are easy to read or well known to your audience.
https://avantt.displaay.net
15. Animated Cursor
This element is underutilized by most. Not only is it fun, but it can act as a call to action. Have you mouse cursor come up as a circle that says “click” will encourage more people to interact with your website. User will stay on your website longer if they something to engage with.
https://www.lecantiche.com
Let our team create a website with 1 or more of these elements for you. Call 248.528.360
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]]>14 Reasons Why WordPress is the Best for Creating Websites Read More »
The post 14 Reasons Why WordPress is the Best for Creating Websites appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.
]]>1. WordPress is Everywhere
WordPress is used by more than 60% of all the CMS websites and more than 35% of all the websites in general. This indicates how strong and flexible the platform is by supporting a huge chunk of the internet’s websites.
2. Open Source, Free & Super-easy
WordPress is an open-source content management system. It is available for free for everyone to download and install. You need to pay for themes, plugins, domain name, hosting services, etc., but the platform essentially does not put any extra burden on your pocket in terms of building a foundation. The upgrades and updates are also free, which is important for keep your business relevant and SEO-friendly.
3. Effortless to Set-up and Manage
WordPress is extremely easy to setup and manage. One can easily access it from anywhere and anytime by hosting the website online using cloud hosting services. You can also create an account on WordPress and link all your existing websites to one platform. All these websites can be accessed and managed from a single login. The user-friendly interface makes website management simple with a hierarchy of menus and sub-menus reduces the cognitive burden.
4. Endless Customizability Support
WordPress is its immense customizability. Highly flexible, it suits both static and dynamic websites. Manage your WordPress website yourself or hire experts to maintain. An endless supply of themes and plugins available for WordPress enables endless customization. Most importantly, WordPress websites are highly compatible and adaptable to different types of screen sizes, thus boosting responsiveness and mobile friendliness.
5. Themes & Plugins for Every Need
There are hundreds of themes and plugins that make it easy for businesses to enable various functionalities on the website and fulfill various goals. These items are commonly used by many blogging, eCommerce, and other kinds of website owners. For example, many users integrate Google Analytics to monitor and track their website data, some use Yoast SEO for their search engine optimization related needs. The plugins can also be activated and deactivated as required and themes can also be chosen and adjusted as per requirements.
6. Super-smart Content Editor & Manager
WordPress has multiple content editors like block editor, Gutenberg, and classic editor that are all super easy to use and highly functional with no code knowledge required. This makes the content creation process more efficient and flawless. Scheduling and publishing blogs posts or other posts is also extremely easy. Add blogs from other platforms as RSS feeds using plugins like RSS Aggregator and others.
7. Powerful Media & Gallery Manager
Media of any content adds to the overall aesthetic charm of the website. With WordPress’ smart media management, image optimization functionalities, and in-built settings it helps optimize media and boost the page load time. If needed, you can use plugins to automatically optimize the images when the page loads for a website. Users can also edit the media on WordPress itself and create a gallery of images, videos, and audio clips.
8. Effortless Task Management for All
WordPress allows users to upload files with a drag and drop function making it easy to edit posts, pages, tags, or categories in bulk. Adding SEO information and other data related nuances is also very easy along with interlinking pages and managing other information. Beginners can make use of all the support; experts can tap into the customizability features and make the most of it. WordPress also does not require huge bandwidth and can be installed and run on even limited resources. The same goes for creating and publishing posts on WordPress as well.
9. Support for Custom Categories & Tags
The world’s best CMS is perfect for blogs, eCommerce websites, e-learning platforms, dating websites, and a whole wide range of industries. It supports custom categories and tags that makes it suitable for creating large and nuanced websites with extremely detailed navigation features. Create an extensive hierarchy of segmented pages and posts on your business’s website and add as much detailing as needed.
10. Easy Spam & Cache Management
Caching is an important feature and WordPress makes it super easy with the smart plugins and functionalities. The most popular ones include WP Fastest Cache, LiteSpeed Cache, WP Rocket, etc. These plugins will speed up the site and boost load time. WordPress also makes it easy to protect your site against spam. Users can monitor comments and reviews, filter out spam, and keep their websites free of any unwanted material. Many WordPress hosting, security and maintenance related services and tools available online or used by web and marketing agencies to help.
11. Social Media Integration & Marketing Support
In today’s world, any brand is incomplete without a robust social media presence and audience. WordPress have plugins available for social media integration and sharing. Users can encourage social sharing and inspire reactions, engagements, etc. for blog posts, images, and products. Email marketing and contact form related plugins can help you build your subscriber and emailing list too.
12. Google & SEO friendly
WordPress is as Google and SEO friendly! Many features and functionalities that can power your website and make it more search engine friendly, thereby ensuring higher ranks and good visibility to your target audience. You can also get SSL certification for your website and add a layer of security and authenticity. This in turn, will further strengthen your website’s image in the eyes of Google.
Some additional important features:
13. Easy Back-ups, Restorations, & Updates
Updates and backups are a part any website longevity. WordPress updates are free and super-easy to implement. It is also easy to manage backups and restore website data. Leave these tasks to the hosting and maintenance services if needed. They can manage regular security checks, install updates, and facilitate regular data backups and one-click restorations. While minor and easy, these can pile up when you are business running the rest of your business.
14. Strong Knowledge Base, Support & Community
WordPress has a strong and huge global community, free from any monopoly and every user can interact with other users, developers, etc. There are endless forums and communities dedicated to discussions related to WordPress and it is easy to connect with these circles and resolve any issue or query. The internet is also full of ample literature and informative pieces on WordPress. Thus, whether you or a professional maintains your website, they are do not get stuck and can get all the required help for achieving anything on the platform. This can also save on cost. You can resolve issues quickly, instead of having your website down for a long time and hurting profits.
We build our websites on WordPress and can create an amazing custom websites for your business. Call 248.528.3600
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]]>7 Top WordPress Trends You Should Watch Read More »
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]]>In 2021, WP Engine conducted a study that revealed that 64% of enterprise respondents already use headless technology. The benefits of a headless WordPress setup are:
2. No-Code WordPress Development
No-code platforms are taking more space in the development world. With the help of visual page builders like Elementor and plugins like WooCommerce for e-commerce, WordPress allows you to have a fully functional website or shop in days and at a fraction of the cost you would spend to build it from scratch. This will also help if your company is the one maintains it after it is built.
3. WordPress for SaaS
SaaS products have various use cases for B2B and B2C clients, including automating tasks, streamlining business workflows, adding new functionalities, or providing an alternative to expensive custom-coded options.
4. WordPress for E-Commerce
According to a Statista report, WooCommerce is the second leading e-commerce platform (after Squarespace) with a 23.43% market share worldwide. The e-commerce software application market is forecast to grow to approximately $6.3 billion by 2023, and WooCommerce. Over 1,000 WooCommerce plugins are listed in the official WordPress plugins repository, and on CodeCanyon, a popular premium plugins marketplace, over 1,300 WooCommerce plugins are available to purchase.
5. Gutenberg Enhancement
With every WordPress version update, it got a lot of new features, and many bugs have been resolved. Gutenberg 11.9 introduced improvements to the site editor in preparation for full site editing. FSE will change how users design and develop WordPress websites using Gutenberg blocks to post content and edit the website elements like the header, footer, menus, and sidebars.
6. Performance Improvements
Code contributors from Yoast and Google outlined the need that WordPress should have a coordinated approach toward improving performance and proposed creating a performance team. In 2202, according to Search Engine Journal, expect improvements, new features and updates related to the following key areas:
7. Accessibility Improvements
Make your website and its content available for all people, whatever their device, software configuration, language barriers, location, or level of ability. When a site that passes all the accessibility tests, all users have equal access to its functionality and content. This may also be a legal requirement in many territories.
Need help implementing these steps? Call 248.528.3600.
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]]>How to Improve the Security of Your Website Read More »
The post How to Improve the Security of Your Website appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.
]]>Always Install Updates
When vendors release updates, it is usually to fix vulnerabilities that they have discovered. The race against the clock makes it critical to regularly check for updates for your operating systems, especially if your website is built in a CMS such as WordPress. Additionally, check for updates for themes, templates, and plugins. Cybercriminals like to target free plugins and templates to plant a virus or steal sensitive user data.
Safeguard Passwords & Use Multi-Factor Authentication
Hackers like to use a tactic called brute-forcing, where they attempt to gain access to your accounts by rapidly trying thousands of possible passwords. Create a strong password for your backend and anywhere that has important or confidential information (such as credit card numbers, client info, etc.). Password managers are great tools that encrypt and store each of your passwords, allowing you to easily access them across all your devices. They also usually notify you when you need to change a password and will help you generate a strong password to replace it. Add an extra layer of protection by using a multi-factor authentication (MFA). It will require two or more factors of authentication to access a system, this might include, passwords, PINs, facial or voice recognition, fingerprints, or phone notifications.
Use Trusted Antivirus Software
Antivirus software will protect your website against a variety of threats. They are created to proactively block, detect, and remove cyberthreats like viruses, malware, and ransomware before they can cause any harm. A comprehensive package should also include anti-spam and anti-phishing protection, a firewall, and browsing protection. There are many software packages available in the app store. If you are having trouble determining which software is compatible with your website, consider consulting a professional agency that regularly maintains websites.
Invest in Professional Services
Maintaining a website is a full-time job. It can be overwhelming making sure your website is running smoothly and that it well-protected, especially if you’re busy running your business. Make sure to create a budget that you can use to hire a professional web agency. Look for agencies that offer web maintenance. If your website is not built yet or you have one that is outdated, look for an agency that offers design and development services. The professionals know how to keep your website updated and safe as well as can monitor your website, so you don’t have to. This leaves you to focus on other areas of your business without stressing over your website.
Need help improving the security of your website? Call 248.528.3600.
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]]>Top 6 Plugins to Speed Up Your WordPress Website Read More »
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]]>Back in 2015 Google updated their search engine to award websites with good speed and is still in effect today. Accelerated Mobile Pages (AMP) is an open-source project developed by Google to instantly load content for mobile users, allowing web content to load faster on mobile devices. It transforms your website layout and strips it down to the core essentials.
The AMP plugin also allows you to automatically generate the AMP markup while writing content. This markup is executed automatically when mobile users visit your website.
Installing AMP is important for growing your search presence.
Additional benefits of the AMP WordPress plugin include:
2. Smush
Smush is the most popular image compression plugin in the WordPress plugin marketplace. This plugin can bulk compress images, automatically compress new images, and enable lazy loading. Smush comes with both free and paid plans. The free plan allows you to compress all the new images you upload. It can also bulk compress existing images, but there is a limit to the number of images you can compress in one go. The tool works in the background to take care of all your website’s artwork. Smush can also resize website images and look for incorrectly sized pictures.
More benefits of using Smush for your WordPress website:
3. WP Rocket
WP Rocket is a premium plugin and is not available for free in the WordPress marketplace. You’ll have to purchase WP Rocket, download the plugin, and install it on your WordPress website. Once the plugin is active, you can choose from a variety of performance practices to speed up your website. This includes caching, image compression, minification, gzip compression, and more. The tool is specially designed for WordPress websites.
Features as part of the plugin:
4. W3 Total Cache
With W3 Total Cache you can use the plugin to cache your website assets and reduce load time.
You can also integrate a CDN to your website using W3 Total Cache to shave off more seconds from your load time. The plugin improves your website server’s response time, enabling you to manage more visitors to your site with greater ease.
Advantages of using W3 Total Cache:
5. Cloudflare
Cloudflare is the most trusted solution out there for website security and performance optimization. Once your website is connected, Cloudflare can instantly shore up your site speed with Automatical Performance Optimization (APO).
APO enables you to host your website on Cloudflare’s cutting-edge servers, allowing you to deliver fast speeds to users anywhere in the world. Even without APO, you can still get automated cache purge features for your website. Your visitors will always see the updated static content when they arrive on your website.
Additional benefits of using Cloudflare:
6. WP Optimize
WP Optimize is a powerful plugin that caches your website and streamlines your database. This is to make your website fast and SEO-friendly. This feature alone comes loaded with functionality like pre-loaded cache, device-responsive caching, gzip compression, and more.
Other functionalities of the plugin include database optimization and image compression.
More reasons to use WP Optimize:
Start building a website with these plugins today! Call 248.528.3600.
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]]>Keep Your WordPress Website Safe! Read More »
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]]>Why do we continue to use this CMS over others? Because these scary data points are well documented and constantly being fixed by WordPress’ open-source development style. Here at Miller Media, we offer website redesign and web maintenance services that can help you keep your website safe and updated so that hackers can’t compromise your website. We also offer SEO services with SEO experts keeping track of safe-to-use SEO plugins that help instead of hindering search marketing efforts.
Start keeping your website safe today. Call 248.528.3600
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]]>WordPress Websites are Perfect for Freelancers Read More »
The post WordPress Websites are Perfect for Freelancers appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.
]]>Starting off prices are reasonable. The average WordPress developer usually charges $50 per hour. $1,000 is what a person usually pays for a full site design when starting out their business. However, custom-built WordPress websites can cost anything between $1,000 and $100,000. This gives your business room to grow without sacrificing the budget from other areas of your business. WordPress has a plethora of free to low-cost Plugins to help cut costs when needed. This helps freelance businesses still run smoothly no matter the economic state in your area.
Start your freelance career today with a WordPress website. Call 248.528.3600
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]]>WordPress Development is Constantly Keeping Up to Date Read More »
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]]>Struggling to update your WordPress site? We can help! Call 248.528.3600
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]]>WordPress Builds Community Read More »
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]]>Start your WordPress website today! Call 248.528.3600
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]]>When do I need Web Maintenance? Read More »
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]]>It starts with skipping a few days here and there, but next time you go to update photos or blog posts it has been half a year ago. This puts you at a disadvantage for search engines that are prioritizing fresh and informative content for users.
2. Repairs take more than a quick Google Search
Something breaks on your website, and you must research for hours to find the answer. It is time to buy web maintenance. When you are busy you don’t have time to fix an error that may accidentally arise when updating.
3. Template update affects the overall design
While using a CMS, such as WordPress, is great for easy to update plugins and less need for coding content, when yearly updates to templates come around sometimes it completely ruins the design of your website. You will need a professional to re-align photos and content, update plug-ins, and add custom coding where needed.
Get started with our web maintenance services by calling 248.528.3600
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]]>