Recently Microsoft Surface RT mocked the iPad in a commercial posing the question “Do you still think I’m pretty?”  Which reminded me of a time when having a “pretty” website was all that mattered to most business owners.  How things have changed over the last 10 years.   “Build it and they will come…” Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimization techniques to improve search engine rankings.  Build a website that looks good, is user friendly, and produces quality leads and they will come!  Read More: Not Just a Pretty Face