Small Business Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/tag/small-business/ Mon, 13 Mar 2023 06:21:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.millermediainc.com/wp-content/uploads/2023/03/favicon.png Small Business Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/tag/small-business/ 32 32 Grow Your Business on LinkedIn with These 7 Strategies  https://www.millermediainc.com/grow-your-business-on-linkedin-with-these-7-strategies/ https://www.millermediainc.com/grow-your-business-on-linkedin-with-these-7-strategies/#respond Wed, 12 Oct 2022 08:54:20 +0000 https://www.millermediainc.com/miller-blog/?p=3010 If you are B2B brand a great place to expand reach and generate quality leads is LinkedIn. LinkedIn is a business focused platform that can help cultivate business relationships and keep up with industry news as well as share current expertise. Research by the Content Marketing Institute indicated that 93% of B2B marketers use LinkedIn for …

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If you are B2B brand a great place to expand reach and generate quality leads is LinkedIn. LinkedIn is a business focused platform that can help cultivate business relationships and keep up with industry news as well as share current expertise. Research by the Content Marketing Institute indicated that 93% of B2B marketers use LinkedIn for lead generation over other major social media platforms to generate qualified leads. 77% of these same marketers also ranked LinkedIn as the best channel for B2B LinkedIn lead generation. Here are 7 tips to help you utilize LinkedIn for lead generation and potentially gain new clients for your business:

1. Optimize Your Business Profile 

Your profile page should also act as a landing page. People and companies don’t usually except connection request without checking out your business profile to make sure you are legit. Make sure you have 60px X 60px logo file that is easily recognizable at a small size. Your cover image should be well designed and demonstrates your company’s brand. If you can fit services and contact info even better! The headline section should have your company name, industry, and a small summary of the services you provide. Your “About” section should demonstrate your expertise and include any accomplishments or awards you have. Remember to keep the summary brief and to the point. Here is checklist to help: 

✅ A brief overview of your business

✅ Awards and accomplishments

✅ Description of your business’s products and/or services

✅ Data and numbers to prove your expertise

✅ Use relevant keywords to improve search discoverability

✅ Add a call to action

2. Post Relevant Content

It is important to be active on the platform and post regularly. If you a limited-on time only post on certain days or hire a digital marketing firm that has social media management as one of their services. Content should be relevant to your target audience and useful to solve their problems or challenges. A quick content marketing research strategy: 

  • Define your ideal reader/customer 
  • Set your objectives based on their problems 
  • Identify the important metrics to track success 
  • Define your brand’s editorial layout 
  • Create the type of content that appeals to your target users or solves a problem they have
  • Measure results with social media analytics tools

3. Prioritize Articles 

Articles are very popular and favored on LinkedIn. Try to treat content like a mini blog. Some article tips to help you get started:

  • Create a catchy headline and write in a clear, concise style
  • Use images, infographics, and videos to break up your text and add visual interest
  • Make sure your articles are well-researched and sources are easy to find 
  • Use keyword-rich tags to help your articles get discovered
  • Update content on a regular basis

4. Interact on the Platform to Boost Visibility

Treat LinkedIn as a networking event. Set aside at least 15 minutes to leave a comment or reaction to show support for the clients you’re aiming for. Try to avoid spamming them with a sales pitch. Remember you want to build a healthy relationship with the potential client or business you want to partner with. On your own page, you can host webinars, polls, events, and other interactive media that encourage others to leave a comment. 

5. Drive Users to Your Lead Material and Landing Pages

You can add links to your LinkedIn posts to promote your website, blog posts, webinars, and other lead materials. The platform does not a limit on how many people it can reach unlike other social media platforms. Add relevant hashtags and hashtags targeted at the audience you want to attract. Have a call-to-action and contact info include in graphic or post. Make sure your posts, updates, ads, and promotions are educational and provide some value to your readers. Most regular ads are ignored or missed. Videos are also gaining popularity so consider adding motion to graphic or converting a blog post into an informational video.

6. Participate in Groups

LinkedIn also allows professionals to join groups for conversations around specific topics. If you are on Facebook, it is like a Facebook groups. Look for groups within your niche or industry. You can trade knowledge and skills with each other. Make sure to review the rules and regulations before joining a group. Sensitive topics, like mental health, medical information, and political topics can get you kicked out fast. If you must talk about these topics because you are in field related to the topics, keep it practical and triple check your sources. Avoid aggressive self-promotion or sales pitches. Respect others and avoid de-humanizing languages (slurs & cussing). Appreciate notable contributions from other members in the group. Everyone is there to benefit from each other. 

7. Leverage Ads on LinkedIn

Paid ads can drive traffic to website and increase sales. Use this technique strategically, especially if you are a small business on a budget. LinkedIn has a variety of products that put your content in front of your target market. You can target users based on job title, industry, and company size. A native ad that appears in the LinkedIn feed. LinkedIn outreach messages that are delivered straight to the target users’ LinkedIn inboxes. Make sure you have specific content related to your product or services. Check spelling and grammar. Due to scams people are a little cautious when it comes to messages they don’t know. 

Need help coming up with a winning LinkedIn Strategy? Call 248.528.360

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SMART Marketing Goals that Won’t Make You Feel Dumb  https://www.millermediainc.com/smart-marketing-goals-that-wont-make-you-feel-dumb/ https://www.millermediainc.com/smart-marketing-goals-that-wont-make-you-feel-dumb/#respond Mon, 19 Sep 2022 12:07:52 +0000 https://www.millermediainc.com/miller-blog/?p=2949 Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …

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Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, you may have heard the term SMART goals tossed around and may even know that is stands for Specific, Measurable, Attainable, Relevant, and Time-bound metric. But how do you go about creating achievable SMART goals that will help your business’s marketing team or the agency you hired? Let’s take a look:

SPECIFIC: Your goal must focus on 1 clearly defined metric.

MEASURABLE: Have a way to measure the content you publish against the metric.

ATTAINABLE: Be able to realistically achieve your goal within a set timeframe with the resources that are (or will be) available. 

RELEVANT: Your goal must align with your desired goals and objectives that you set.

TIME-BOUND: Your goal must have a due date upon which you will achieve that metric.

Common Business Goals 

  • Drive more sales
  • Grow brand awareness
  • Expand market share
  • Develop stronger relationships with stakeholders
  • Enter new markets or territories
  • Reach new audiences or demographics
  • Raise more revenue
  • Secure funding
  • Increase profits

Common Marketing Goals 

  • Increase website traffic
  • Gain more social media followers
  • Grow an email list
  • Improve conversion rates
  • Get more website or social media engagement
  • Drive more click-throughs on paid ads

Understand Your Business Goals

The value of marketing services is connected to the results it provides. You want the service you picked to help reach a key business objective. Tie your marketing goal to this business objective. For example, you want your business profile to gain more social media followers. What does it mean to want more social media followers? 

  • Increased brand awareness
  • Establish your business as an authority
  • Reach new customers

These are objectives that will have significant impact on your business. When you set your goals, select certain goals that will drive business results, not just produce impressive sounding numbers or arbitrary measurements. 

Connect Marketing Goals to Business Goals

Sometimes businesses make too broad a statement as a goal without consulting their marketing team. Make sure to narrow down to a specific goal that is clear to understand. If it is unclear, have a discussion with your chief marketing officer or CEO or anyone who is the head of your marketing/sales department. Everyone working on a marketing project must know what the business’s main purpose and goal is. Another example might be that your company needs more customers. To achieve this, you have to generate 10 leads per weak. Your sales team has to get help from marketing to drive leads. The business objective would be to increase revenue by increasing customers, while a marketing objective would be any creative material that helps generate more leads.   

How to Set Marketing Goals 

Here is a word formula you can use to set objectives:

By {day, month, year}, the {your business’s name} marketing team will reach {number} {metric} every {time frame}.

Here is a marketing goal example using the formula: 

By June 30, 2023, the Miller Media marketing team will reach 3,000 marketing-qualified leads every month

This example goal is to influence marketing-qualified leads. The point of your marketing strategy is to choose, prioritize, plan, and execute projects that will influence profitable customer action. Therefore, marketing metrics closer to the final purchase are often the best goals to set. 

Here are several other marketing goals examples listed based on our marketing goal sample above:

  • Increased page views
  • More email subscribers
  • New trial signups
  • Increased completed purchases

Let us help your business develop a marketing strategy. Call 248.528.360

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Why Small Business Owners Need Web Design https://www.millermediainc.com/why-small-business-owners-need-web-design/ https://www.millermediainc.com/why-small-business-owners-need-web-design/#respond Thu, 05 May 2022 13:17:41 +0000 https://www.millermediainc.com/miller-blog/?p=2664 Small business owners need a high quality and professionally designed website to help build the credibility of your business, encourage customer trust, and patronage, and compete with large corporations. With a website, your business can achieve increased marketing effectiveness at a lower cost. Digital marketing has proven to be a highly effective marketing method with …

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Small business owners need a high quality and professionally designed website to help build the credibility of your business, encourage customer trust, and patronage, and compete with large corporations. With a website, your business can achieve increased marketing effectiveness at a lower cost. Digital marketing has proven to be a highly effective marketing method with a significantly higher return on investment (ROI) than traditional marketing practices. Thus, your business can earn more marketing rewards at a lower cost through web-based digital marketing strategies. Well-designed and running websites are more easily found on search engines. A website with a high Google ranking has greater visibility to its target audience. In addition, your existing satisfied customers can leave reviews on your website. A positive review not only fosters trust but helps boost your Google ranking as well. This can be a determining factor in whether a prospective client converts into an online customer. 

Start building your website today and gather online customers. Call 248.528.3600. 

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Does Your Business Need a Local SEO Strategy? https://www.millermediainc.com/does-your-business-need-a-local-seo-strategy/ https://www.millermediainc.com/does-your-business-need-a-local-seo-strategy/#respond Fri, 29 Apr 2022 13:00:07 +0000 https://www.millermediainc.com/miller-blog/?p=2654 Not all businesses need local SEO. Businesses that do are ones that serve a specific geographic location (or several). They need to rank in local search for the key terms potential customers are searching for in their area. Google considers many different ranking signals, and therefore it is important to develop a local SEO strategy. …

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Not all businesses need local SEO. Businesses that do are ones that serve a specific geographic location (or several). They need to rank in local search for the key terms potential customers are searching for in their area. Google considers many different ranking signals, and therefore it is important to develop a local SEO strategy. Not sure if you are the type of business that needs local SEO? Here is list of business types that it is imperative for: 

🍽   Bars & restaurants

⚖   Law offices

👷🏻‍♂️ Local contractors

🚰 Plumbers

🏠   Real estate companies

🩺 Medical service providers

🛍 Stores & boutiques

✂ Hair salons

🗽  Government agencies

🤲 Non-profit organizations

☕ Coffee shops

📞 Local consultants

⚙   Manufacturers

🏛 Museums

🚘 Auto dealers

📷 Photographers

🎓 Colleges & universities

💰 Casinos

🏨 Hotels

🤝 Businesses with in-person experiences 

Start developing your local SEO. Call 248.528.3600

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The Biggest Mistakes SMBs Make with SEO and Internet Marketing (and How to Avoid Them) https://www.millermediainc.com/the-biggest-mistakes-smbs-make-with-seo-and-internet-marketing-and-how-to-avoid-them/ https://www.millermediainc.com/the-biggest-mistakes-smbs-make-with-seo-and-internet-marketing-and-how-to-avoid-them/#respond Wed, 20 Apr 2011 19:03:31 +0000 http://www.millermediainc.com/miller-blog/?p=465 For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business

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For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business

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Social Media Engagement and Small Business https://www.millermediainc.com/social-media-engagement-and-small-business/ https://www.millermediainc.com/social-media-engagement-and-small-business/#respond Mon, 07 Mar 2011 17:21:00 +0000 http://www.millermediainc.com/miller-blog/?p=446 Social Media engagement in Twitter & Facebook is increasing among small businesses, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in 2011 online marketing spending, just behind website and e-mail marketing. Read More about Social Media

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Social Media engagement in Twitter & Facebook is increasing among small businesses, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in 2011 online marketing spending, just behind website and e-mail marketing. Read More about Social Media

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