A successful SEO strategy can bring in an abundance of rewards for your brand. If you’re in the process of expanding and targeting new markets, SEO should be a vital part of your marketing strategy. It is important to know how to invest in it and how to apply it to your business’s website. SEO …
WordPress powers around 43% of all websites, making it the most popular content management solution. WordPress’s success is due to its flexibility and ease of use for many kinds of websites for different marketplaces. Here are trends that will shape the entire WordPress ecosystem: Headless WordPress In 2021, WP Engine conducted a study that revealed that 64% …
Newsletter subscribers are one of the many ways to build an engaged audience. This can lead to opportunities to create an awesome content marketing campaign with brands you want to work with. To get started you first must focus on SEO-friendly blog content. Blog or create content that ranks highly in search and make it …
12 Actionable Steps to Drive Newsletter Growth with SEO Content Read More »
The best practices of search engine optimization are always changing, which means that your business needs to change their strategy with each new update that Google makes to its algorithms. Semrush offers insights into these updates to help inform you how you should approach your content strategy: Embrace these topics to encourage more search …
SEO Trends That Can Help Your Content Rank Higher in Search Read More »
One lesser-known tactic to help boost the SEO of your website is to embed a YouTube video. Some may have shied away from this technique because it slows load times, however if strategically placed they can be a great engagement tool to help potential clients stay longer on your website. Other possible benefits you may …
How Embedding a YouTube Video Helps Your Website’s SEO Read More »
Aesthetic features are crucial for a website’s success, but another one of the most critical indicators of a website’s effectiveness is its ability to generate conversions. The higher the percentage of site visitors, the higher your potential conversion rate. Here are areas of design to focus on if you want to create a high converting website: …
Aspects of Web Design to Focus on for High Conversion Read More »
Placing keywords into website content is like arranging furniture for the home. You must know where the keywords fit comfortably so that users feel at home on your website. Apply text classification to your SEO strategy to help with this. Text classification using Term Frequency/Inverse Document Frequency (TF-IDF) analyzes the importance of words within a …
How to Apply Text Classification as a Keyword Strategy for Advanced SEO Read More »
As a business, it is important that your website generates leads, attract more visitors, and moves up Google’s search result rankings. Here are 4 simple ways to help you get start on improving the SEO of your website to accomplish these goals: Edit Your Page Titles Website builders, such as WordPress tend to auto-generate page …
Since August 2018, Google has crack down on websites that are categorized as medical, health, financial, news fields, and any sites considers impacting one’s livelihood to help prevent the spread of false information. Having an EAT (expertise, authority, trustworthiness) strategy is now a necessity with Google’s rigorous standards and updates. Human quality raters use Google’s …
How to Affect the Outcome of Google Core Algorithm Updates Read More »
Running out of ideas on how to market you company digitally? Here are 6 underrated marketing techniques to start using: Voice Search Test FAQ or your business name by using the voice search feature on your phone to see if you show up in Google. If not, develop a SEO plan with keywords that you …
