Google Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress

Engaging Content Drives Google Search Results

millermedia — Fri, 13 Sep 2019 12:49:59 +0000

There’s no substitute for top-notch, targeted content when it comes to driving website traffic. Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you know that 97% of Page One Google results include at least one image?

With this in mind, it’s crucial to ensure your website chooses the correct type of content — whether it be graphics, a blog, charts, or videos — to suit the needs of your intended users. This will help generate traffic, while strengthening its credibility and relevance.

In August Google updated yet another alogorithm. The lastest Google Algorithm update stresses the importance of NEW fresh RELEVENT content. Now is the time to make sure you are producing quality website content.

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What is Google Click ID?

millermedia — Fri, 21 Jun 2019 14:18:42 +0000

What is Google click id?

Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad. Every time your ad gets clicked on through Google Ads, a Gclid will be added to the end of the link.

Why Use Google click id?

Google Click ID passes data from your Google Ads account to your Google Analytics account automatically, without having to create multiple, lengthy URLs. Enabling a Gclid will save you time and track the campaign, cost-per-click, sessions, bounce rate, ad group targeting, keyword targeting, which ad was driving clicks, and conversion data.

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Why mobile speed can slow or grow your business

millermedia — Thu, 28 Feb 2019 16:19:41 +0000

The mobile web remains the most widely used platform in a world where people have more ways than ever before to search, browse, and shop. But it’s no longer enough to have just a mobile presence. Business growth requires the speedy mobile experience that people expect and demand today. Read More: Milliseconds earn Millions

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Super Bowl LII The Biggest Ad Day of the Year!

millermedia — Wed, 31 Jan 2018 19:24:11 +0000

This Sunday is the Super Bowl LII.

The Super Bowl LII takes place at the U.S. Bank Stadium, Minneapolis, MN on February 4, 2018. The two teams battling it out are the Philadelphia Eagles vs the New England Patriots.

This year’s ads are clocking in at around $5 million for 30 seconds. The hopes that an audience of over 110 million viewers, all at one time, many of them looking forward to advertising. With that kind of money and that big an audience on the line, a Super Bowl spot is no longer a stand-alone bit of creative. From ad teasers on YouTube to hashtags on social media, smart marketers get the most out of their expensive ad buy by building a digital universe around it.

For these, and other Big Game-related stats—from search interest in “take a knee” to spikes in searches for “Superb Owl”—check out Super Bowl LII Trends>

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SEO: Content, Connections and Continuity of Experience

millermedia — Thu, 04 May 2017 19:03:12 +0000

SEO is about optimizing websites, but far more importantly, it is about enhancing and improving the broader Web presence and the user experience itself so that enterprises (businesses like yours) are seen as relevant to, and favorable for, a prospective audience/user’s query (the terms and phrases they use) when using one of the popular search engines. That was somewhat of a long-winded definition of search engine optimization, so let’s simplify and in the process clarify what those responsible for the practice of SEO engage in and the type of initiatives they routinely embark upon.

SEO is about building a website presence and maintaining an online reputation that results in being awarded or assigned a position on the search results pages that is favorable to brand objectives.

As previously mentioned, search engine optimization requires a balance between the technical and the creative (with a virtual eye toward the quality of the user experience of course). Enterprises that understand this fundamental realization are those which, on the whole, experience the greatest level of success.

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Google Now Indexing Mobile First

millermedia — Mon, 07 Nov 2016 15:03:50 +0000

Today, most people are searching on Google using a mobile/smart device. In an effort to make their search results more useful, Google has begun experiments to shift its algorithms to index mobile websites first. Although Google’s search index will continue to be a single index of websites and apps, its algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site. Here are a few recommendations to help you prepare your website for Google’s NEW mobile first indexing>

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Miller Media carves out a niche in the Industrial Internet Sector

millermedia — Fri, 12 Oct 2012 20:12:34 +0000

The Troy-based company Miller Media got its start 30 some years ago as a print company. About 15 years ago it started to make the transition to the digital sphere and has evolved into a firm that helps industrial businesses with search-engine marketing (PPC or Pay-Per-Click), Search Engine Optimization and how to utilize Google to …

Miller Media carves out a niche in the Industrial Internet Sector Read More »

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Google reveals 10 new website search algorithm changes

millermedia — Tue, 15 Nov 2011 14:49:03 +0000

Search giant Google has provided an insight into 10 changes it has made out of the 500 changes it makes in a typical year to its search algorithm. “These changes improve everything from translation, to snippets to autocomplete,” he said on Google’s official blog. Read More: Google Search

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New Google Search Update| Why you should update your B2B Industrial Website

millermedia — Fri, 11 Nov 2011 21:31:10 +0000

If you don’t update your industrial business website very often, you may want to rethink your online content strategy.
A little more than eight months after unveiling “Panda,” an update to Google’s website search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide users with “the most up-to-date results.” “It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website,” says Matt McGee, executive news editor at SEO-focused news site Search Engine Land. Read More: Google B2B Website Search Update

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