• Has the main message of my business evolved?
• Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)
• Has my industry evolved? Are people in my business talking about things differently these days?
• Am I in a design- or technology-related industry? Times change faster for these businesses
• Is my site keeping up with design trends? Modern sites tend to be streamlined into a single column layout. They present less information at each scroll depth, with larger images that often fill the screen. The trend is toward more video and more prominent calls to action.
• Does my site look great on phones and tablets? If your last redesign was 6 years ago, it’s possible that most of your visitors are using completely different devices today
• Is my site hard to update? Content management systems have improved. We should have higher expectations for easy updates. These days, it should be fast, free and easy to make most changes to the content on our websites.
• Have my rankings and search traffic declined? Unless you are actively promoting your website, rankings tend to decline over time. A redesign can reverse the trend of declining search traffic through a new keyphrase-focused sitemap, with new pages targeting new phrases.
• Is my conversion rate declining? Visitors’ expectations keep increasing, so unless your website keeps improving, conversion rates tend to decline. A redesign can reverse the aging process through a new, conversion optimized design that exceeds visitors expectations.
• Have my competitors recently redesigned? This is the big question: What are your competitors doing? Let’s take a look…

Age is relative …to your competitors

Try this: pretend you are a potential lead or customer. Search for your product or services. 

Seriously, go take a look! What did you see?

• Who is ranking?
• Are their sites newer than yours?

Your potential customers see those rankings and those websites many times every day. While you are reading this, at this very moment, someone is looking at those search results and those websites.  Old and new in that context. It’s all relative.

The post When should I update my website? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Aven Tools is headquartered in Ann Arbor, Michigan, 4330 Varsity Dr. Ann Arbor, MI 48108 Aven Tools is a supplier of high performance tools for microscopy, inspection, and precision assembly. Aven’s world class Custom Digital Microscopes & Video Inspection Systems are tailored to your specifications.

Mike Shahpurwala, President of Aven Tools said, “We would like to thank everyone at Miller Media for bringing to life a fantastic new web site for us. Tim Doyle, our in-house Media Manager, was instrumental in updating all of the product attributes of over 700 unique products. Great work!”

The new site design provides our online visitors with dramatic improvements in navigation, appearance and accessibility. The homepage welcomes you with eye pleasing colors, a clean uncluttered design, moving product images and the ability to easily select a product. The ‘search’ feature was created with streamlined search functionality to enable you to quickly find any product on our website. In addition, footers and sidebars on every page provide intuitive site navigation. We invite you to explore the new Aven Tools website and discover all that we have to offer.

The Aven Tools website has been dramatically redesigned with a fresh new look. “We’re thrilled to have the opportunity to help Aven expand awareness & distribution of their products” says Dan Miller, president of Miller Media. “We love working with great brands here in Michigan!”  To contact Miller Media: Email: info@millermediainc.com , Phone: 248.528.3600, www.millermediainc.com

The post Aven Tools Partners with Miller Media to launch new website. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.