If you want your website to increase your brand’s organic traffic and rank on Google, you need to develop an Off-Page SEO strategy. Off-Page SEO is a tactic that doesn’t involve updating or publishing content to your website including brand
There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs
Starting back in 1996, with Google AdWords launching in 2000, paid search is the most evolved digital marketing channel. Since then, the launch of many key initiatives such as product listing ads, seller ratings and expanded text ads. Paid search
Promoting your business on Instagram takes time and patience. Staying up to date with the fast-paced ever evolving platform can be difficult. Whether you’re using Stories, posts, reels, or IGTV you need make sure your target audience is engaging and
When planning and creating a website the goal is to keep visitors on your site longer enough to make a purchase or contact your business. To prevent high bounce rates and generate more leads, here are items of your website
To create a fantastic user experience, it is important to avoid bad web design. How do you know your web design is appealing enough to attract customers? Here are 10 design flaws and shortcomings to look out for: Too cluttered
The most common mistakes when developing a digital marketing strategy happens when it comes to the similar and related, but different concepts of search engine optimization (SEO) and search engine marketing (SEM). These items are also referred to as organic
The home page is the first impression potential clients will have of your website and company. There are 5 important questions your home page should answer so your new visitor converts to a fresh lead: Who are you? How
A successful SEO strategy can bring in an abundance of rewards for your brand. If you’re in the process of expanding and targeting new markets, SEO should be a vital part of your marketing strategy. It is important to know
WordPress powers around 43% of all websites, making it the most popular content management solution. WordPress’s success is due to its flexibility and ease of use for many kinds of websites for different marketplaces. Here are trends that will shape
