>> Design a Plan

Start off with a main goal for your website. Then list the elements need to achieve this goal. Ask “what functionalities will the site have?”, “how will it visually appear?”, “what micro goals can the site help achieve to reach the main goal? After you answer these questions, create a prototype design informed by the existing data you have about customer needs, location, interaction, and pain point. This will help achieve a great user-friendly design which then leads to high conversion rates. 

>> Eliminate Distractions 

Different areas of your website contain different information requiring various design elements. Make sure these elements are useful and simplistic. Too many details or overly complicated design can distract customers from the message you are trying send and even make the customer abandon your site altogether. If you feel your customer needs to be informed, but there is a lot of content consider breaking it up into a FAQ section, a blog, or a glossary page. 

>> Integrate Social Proof 

Social proof comes in the form of client testimonial and reviews. Feedback creates credibility. Positive testimonials show that your product or service is worth the money your potential new might spend and negative reviews, while not ideal, shows what area you need to focus and fix. These testimonials can come in many formats: video, photos + text form, star systems, etc. Avoid fake reviews, these damage your reputation and lead to fewer conversions. 

>> Improve Content & Readability 

Keep the problem you are trying to solve in mind when creating content. This will help you avoid irrelevant copy that annoys visitors. You can break up content into not only text, but videos, infographics, images, graphics, illustrations, and more. If there is a specific reason you can only use text, make sure it easy to read. 14px is the smallest font size before someone must zoom in and use web friendly fonts. Conversion rates are higher when website is easier to read and understand.

>> Input Customer Feedback System 

Related to social proof, but more interactive, having feedback system strengthens the business customer relationship. Replying to their questions and reviews allows you to gather insights about the customer experience and how to improve their satisfaction. Conversions will continue to increase the more you engage with you current and potential clients. 

Ready to implement these strategies? Call 248.528.3600

The post Strategies for Designing a Website with High Conversion appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Getting your brand involved in culturally relevant movements can be achieved by recreating a trending piece of content on your company’s social media account. Make sure to put your own or a new spin on your product or message to give it a more authentic feel. Tik Tok’s discovery tab is a great place to search for fresh ideas. Trending hashtags and audios can spark ideas for your content if you are at a loss of where to start new conversations. Include calls to action at the end of your piece of reactive social media content and paste an appropriate link in your profiles bio to drive traffic off the platform straight to your website.

 Create Supporting Content Off Social Media:

A lot of brands and content creators are so focused on the social media part that they forget to provide supporting content on their website. Google Trends indicates that people are searching for trending items on Google due to trends taking off. Companies miss the opportunity by ignoring the search boost resulting in viral social media trends or organic influences’ mentions. Your brand or product does not even have to be mentioned in viral content. Use keywords to optimize your website content for new audiences. 

Here is an excellent example provided by moz.com:

If you’re a brand or a retailer selling kitchen appliances, you can create a landing page featuring Emily Mariko’s most-loved kitchen appliances. Diving into her TikTok videos will show you she’s also a fan of rice cookers, aesthetic non-stick cookware, stove gap covers, blenders… All of these items are being searched for by Emily Mariko’s fans… Another piece of content to support toaster oven searches could be “5 toaster oven recipes even Emily Mariko would approve of” — an evergreen article with a trending angle. 

This example also provides an opportunity to create digital PR. You can pitch the article you wrote on the piece of trending content to journalists, publishers, or bloggers creating a mutual benefit: quality backlinks, affiliate links, increased website views, and an influx of new customers. 

Stay ahead of the game and create a social media strategy based on trends calling 248.528.3600.

The post How brands can take advantage of existing social media trends to drive traffic to their website appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Use a Brand Manual/Guide 
2. Post Consistently Across Platforms
3. Exercise Quality Control with Every Post
4. Monitor Analytics & Tailor Content Accordingly 
5. Host Influencer Campaigns 
6. Engage with Target Market 

Need help growing organically? Call 248.528.3600.

The post 6 Ways to Boost Organic Social Traffic appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.