You never get a second chance to make a first impression…
What impression does your website leave on your potential customers?
For this reason, your homepage is undoubtedly one of the most important pages on your website. Your website homepage is your companies first impression. If a new visitor doesn’t like what they see, their first reaction is to hit the “back” button.
That’s right — unfortunately, a lot of people still judge a book by its cover. So lets have a heart to heat talk about what makes a good homepage design:
1. Clearly answers, “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”
2. Resonates with the target audience.
3. Communicates a compelling value-proposition.
4. Optimizes for multi-device usability. Responsive Website Design (RWD)
5. Includes calls-to-action (CTAs).
6. Always changes.
7. Employs great overall design.
8. Is user friendly.
A well-designed home page is the key component to building trust, communicating value, and navigating visitors to the next step.