There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the best looking physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it?
It has to do with online search. Through online search businesses have the opportunity to be found and connect with potential customers. We used to have the Yellow Pages. I remember sitting on stacks of them as a kid so I could reach the dinner table. Who uses them anymore? People found businesses this way; well those days are gone.
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