Take Your SEO from Harlem to Manhattan

Take your SEO from Trash to Cash! Sometimes SEO is just like that, but the opposite. A lot of time and energy is spent on the “exterior” (search engine rankings) while ignoring the interior (building a great website.) http://shar.es/aDvWI

Be Twitterific

Getting started on Twitter and learning to use the network successfully poses a multitude of unique problems to most newbies, despite the miles of column inches of how-tos and tips that the ubiquitous site has claimed over the last 12 months. http://www.searchmarketingstandard.com/twitterific

Usability and SEM 101, Part 2

Usability and SEO best practices have a congruent nature. Designing your site for a compelling user experience means you’re already on a parallel path with your SEO efforts. SEO and User Optimization, Web Usability, Usability Testing, Web Accessibility and SEO. Search Engine Watch

Usability and SEM 101, Part 1

We’ve all heard about usability. It’s synonymous with a “good user experience.” In this world of the social Internet, institutional control is transitioning into the hands of consumers. They have more control to speak their mind by voting on their preferences and sharing their opinions. Search Engine Watch

How to Lead Your Customers to Conversion

Several variables must be considered, but the base answer to that question is a resounding “maybe!” Rankings are great, but if your Web site isn’t set up to help those visitors convert, you’re just standing there next to the horse waiting for it to actually drink some water. http://searchenginewatch.com