Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
25 Creative Video Marketing Ideas for Your Business Read More »
User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
4 Necessary Elements of UX Design for Your Marketing Plans Read More »
When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Google Tips to Help Build Your Brand & Acquire New Customers Read More »
Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …
SMART Marketing Goals that Won’t Make You Feel Dumb Read More »
You don’t need to be a massive influencer to make money from Instagram. Many Instagram business users make money with Instagram as an extra avenue in addition with their website and in-store experiences. Building an audience takes drive, time, and commitment. Use the existing marketing material you have to help build your profile. Once you …
The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you organize your content that effectively communicates important information with your stakeholders, employees, customers, prosects, shareholders, …
How to Make Your Content Effective in the “Big Content” Era Read More »
Age-bias is a problem in most tech related web designs. Consumers ages 55 and over are growing in number and control 70% of the wealth in the USA. While there is a blanket assumption that older generations do not want or need to learn how to use technology, they would be extremely wrong to hold onto …
Prevent the horror of your website suffering a rankings crash. Content spam is the #1 cause of this. It is a negative SEO tactic and is the unwanted and unauthorized use of content from your website on third-party websites in connection with other content. This negatively affects your company’s and website’s reputation. The main targets of content …
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
