Google Page Layout Algorithm Improvement Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress

How to Affect the Outcome of Google Core Algorithm Updates

millermedia — Mon, 06 Jun 2022 12:56:28 +0000

Since August 2018, Google has crack down on websites that are categorized as medical, health, financial, news fields, and any sites considers impacting one’s livelihood to help prevent the spread of false information. Having an EAT (expertise, authority, trustworthiness) strategy is now a necessity with Google’s rigorous standards and updates. Human quality raters use Google’s Search Quality Evaluator Guidelines to evaluate websites and SERPs. General technical issues are a high priority website fix, considering Google’s Crawl Bots automatedly view glitch sites as untrustworthy. Use Google Search Console’s indexation report and Deep Crawl, there are no shortage of technical fixes to rectify for any type of website. Otherwise, if your website declines after a core update, but works fine here is list to help start the recovery process in other ways:

Cite your sources & ensure accuracy of claims
Remove, redirect, or refresh short content
Remove duplicate content
Include author bylines, bios, & author pages (List specific credentials & awards)
Maintain off-page reputation by updating your GoogleMyBusiness page, Wikipedia page, & other informational sources
Include testimonials & reviews on-site
Ensure accuracy & sufficient information on social media pages
Improve & expand upon brand informational pages (About us, Contact us, Mission statement)
Remove overly aggressive or invasive advertising
Offer clear & specific customer service information

Update your website today. Call 248.528.3600.

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Is Google Search Ranking Algorithm Update Coming Soon?

millermedia — Wed, 02 Mar 2022 14:39:29 +0000

Google rankings have been stable over the past couple of weeks. This is exciting and concerning for SEO experts because this indicates early signs of a Google algorithm update. Here are some tools to track when a Google update may be coming so you can prepare your keywords, content, and Google analytics for a possible change in ranking factors:

SEO Chatter (WebmasterWorld thread)
Semrush
RankRanger
Accuranker
Advanced Web Rankings
SERPmetrics
Cognitive SEO
Mozcast

Need help preparing your website for next update? Call 248.528.3600

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Google Implements Website Page Layout Algorithm Improvement

millermedia — Tue, 24 Jan 2012 21:52:55 +0000

Thank you Matt Cutts! This article validates the website methodology we have been implementing for our clients since 1997. “So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible …

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