It is important for your websites to be found through search engines. Google uses Googlebot to index websites and organizes their ranking. Here are ways to control the crawling and indexing so you can control what part of your website is favored: Use Robots.txt Nofollow (meta robots tag) Change your crawl rate using Google Search …
Is your website ranking on Google SERPs? If not, it is time to evaluate your SEO strategy and web security. Shifting from HTTP to HTTPS with an SSL certificate has been heavily endorsed by Google in an effort to create a better customer experience. Google’s Gary Illyes claims that HTTPS can act as a tiebreaker in …
How an SSL Certificate Helps Boosts SEO Rankings Read More »
New websites are the newborn infants of your company. They can’t comprehend language yet because the pages aren’t indexed by Google yet. They also have no backlinks to call friends and have no societal authority. As time moves forward, Google acts as a playground that will eventually find your website and apply changes that help …
SSL certificates help secure your website and boost your search engine ranking effortlessly. The HTTPS version of your website gives you an advantage over the HTTP version. HTTPS indicates that it has been verified while the HTTP version indicates that your website is ‘’Not secure’ and comes off as a scary signal. Even if your …
Whether you are an entrepreneur, small business, or corporate business it is a great idea to include a blog on your website. There are Approximately 76.5 Million WordPress Blogs that reach 181 million monthly unique views making it the 4th most viewed platform in the US after Google, Facebook, and Yahoo. WordPress also gets more …
Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
How & Why You Must Improve or Remove Your Old Content Read More »
Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following: ❇️ Target Audience Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …
Minimize damage and prevent future negative SEO campaigns against your website and business. First, create a list of the new backlinks you need to remove. Track all the backlinks of your website, then check the new ones and their domain authority. If any backlinks loo suspicious write it down. After that reach out to the …
Combat a Negative SEO Campaign Against Your Website Read More »
To ensure long-term visibility and a viable organic search presence, it’s important to pay attention to what Google wants. Here are ranking factors most likely to be important in the next two years: Core Web Vitals Structured Data EAT & Trusted Sources AI/Machine Learning Voice Search Mobile SEO Google Discover Automation (tools) Site Security Knowledge …
