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Video optimization is crucial if you want your video to be found by your audience

Pay-Per-Click, Search Engine Marketing, Search Engine Optimization, Website Design / By millermedia

The search engines can crawl a lot of content around the video which influences its ranking. In fact, the search bot will determine the videos quality by the textual content around the video. Meaning links, description, tags, title and script. The script is a transcription of the video that is attached to the time-line. This …

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It Isn’t Good Content Unless it’s SEO’d Content

Search Engine Optimization, Website Design / By millermedia

The reality is, in order for content to do it’s job, it really does need to be keyword optimized. Because if your content doesn’t do that… it just isn’t good content at all. Read>

New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing

Search Engine Marketing, Search Engine Optimization, Website Design / By millermedia

The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable. …

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Website Calls to Action: 7 Ways to Improve the conversion

Search Engine Optimization, Website Design / By millermedia

If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce. View the post: Conversion Room

Optimizing your website…

Search Engine Marketing, Search Engine Optimization, Website Design, Website Tracking / By millermedia

Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.

How to Maintain Your Sanity While Optimizing Your Marketing

Search Engine Marketing, Search Engine Optimization, Website Tracking / By millermedia

Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for …

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Advanced SEO Requires Good Analytics Information

Search Engine Optimization, Website Tracking / By millermedia

Good quality analytics (such as Google Analytics or another paid analytics software packages) provides good and very useful information. If you pay attention to it you could very quickly increase the overall efficiency of your website. You just have to look at the numbers and list to what they tell you. The proof is in …

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Are You Optimizing for Search Engines or for Customers?

Search Engine Marketing, Search Engine Optimization / By millermedia

The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines …

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5 Outdated SEO Tactics and 5 Alternatives

Pay-Per-Click, Search Engine Marketing, Search Engine Optimization / By millermedia

In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed …

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