Social media can build your SEO ranking. Buyers tend to trust the companies with the top rankings on a Google search. Whether or not they comprehend the mechanics of ranking, buyers understand the wisdom of crowds is at work in determining the top rankings. Since inbound links are the currency of ranking, social media can play a huge role in building your organic ranks – both as a source of links via the content on your blog, etc., as well as a way to promote your content and encourage other inbound links. Modern B2B Marketing Blog